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Get Golfers as Your Next Fitness Clients

Name: Get Golfers as Your Next Fitness Clients
Rating: 4.7 (7 reviews)

How to Get Golfers in Your Shop as Your New Golf Fitness Clients

Created byFran Rosario

Last updated 6/2023

English

What you'll learn

How to get Golfers as Your New Fitness Clients
How to Identify Your Best Fitness Market of Golfers
How to Create Interest For Your Golf Fitness Business in Your Region
Exactly What to Say and Do to Bring Clients in the Door; as Well as When to Say and Do these Things

Course content

18 sections • 85 lectures • 4h 39m total length

Course Description1:15
The curriculum outlined in this course lays out a path to effectively communicate with your target demographic of golfers. You will then learn how to establish and implement marketing activities that put you in front of those golfers and the communication skills you will need to CONVERT that target demographic into paying clients.
Identifying Market Demographics1:58
The course begins by discussing how to identify good target markets and establishing a baseline for how to approach these markets. After that, you’ll learn how to get people familiar with you and your brand and the basic set of rules that prepare you for tackling the market.
Basic Golf Fitness Business Rules2:12
Learn the basic set of rules that prepare you for tackling your target market, the importance of the Referral Market, and how you can capitalize on your referring partners to help you with the heavy lifting.
Mapping Out Your Cultivation Strategy2:46
Learn how to establish a game plan for cultivating referral relationships to be long-term new-client generators, one of the biggest keys to your success.
Website and Social Media Presence2:03
Is your online presence doing what it needs to? Learn how to present yourself via your website, social media, as well as the essential email concepts required for success.
What To Do, What To Say... And When3:46
Don’t get caught off guard while in front of a potential client or partner and lose the opportunity you’ve worked so hard for. Scripts have proven to be an invaluable tool to improve your conversion rate. Know what to do and say when talking with a prospect across a variety of different scenarios.
Get New Golf Fitness Clients in the Door!2:14
The course concludes by revisiting some of your earlier activities with a new perspective, and how to set in motion your plan to get clients in the door.
External Resource Bonus - Golf Fitness Business Building Tips1:22
External Resource Bonus: FREE Golf Fitness Business Building Tips and Solutions. Click on the link below to connect with me on my personal LinkedIn Account for access to Free Golf Fitness Business Building tips every week.
External Resource Bonus - Best Golf Fitness Business Practices Private Group1:18
External Resource Bonus: As part of your enrollment in the course, we are excited to offer you access to an exclusive LinkedIn group space where you will be able to engage with other students, receive additional bonus content, and participate in live Q&A discussions and forums with course creator and teacher, Fran Rosario, Senior V.P. of Business Development at FitGolf Performance Centers®. To gain access to this private group click on the resource link provided below. Must be a course participant to enter this private group.

2.0 Purpose of This Marketing Course - Begin to build your golf fitness business1:02
Purpose of This Marketing Course - Introduction
2.1 Maximizing This Course2:28
Obviously, you’re already motivated- you paid for this course; you made an investment. Here are some things to keep in mind as you work through this course that will help you get the most out of it.
2.2 Course Outline1:40
2.3 Initial Planning1:32
It’s important that you prioritize techniques that are important for your business, and actually work with your personality. We will show how to prioritize activities that help you the most.

3.0 The Golf Fitness Market0:43
In this chapter the student will learn how to understand their market in terms of generating revenue. We’ll also explore how to develop a referral system with clients and business partners, and you’ll get familiar with what types of golfers are out there.
3.1 Value of a Client2:43
This section covers how to determine what the value of a client can means to you in terms of business revenue.
3.2 Cost of a Lead2:55
The student will learn what it actually cost to generate a golfing prospect
3.3 Defining Golfer Demographics9:24
In this section, we’ll look at the information we've gathered from years of observation that may help you determine which type of golfer you would like to work with. You may choose to work with one type of golfer or several different categories of golfers.
3.4 Qualifying Your Cold Market2:18
In this segment, you will learn how to “qualify” prospects you are meeting for the first time AND you find that they fit your demographics of your ideal client.
3.5 Qualifying Your Warm Market1:48
What questions do you ask when attempting to qualify your warm market?

4.0 Universal Marketing Rules0:31
In Section 4 we will cover solid business marketing rules and relate them to the golf fitness business. You can apply these rules universally, whether you’re having face-to-face interaction or writing copy for your marketing materials.
4.1 Know Your Audience2:09
In this section we will be discussing techniques that will help you find out what your audience wants.
4.2 Simplicity - K.I.S.S.2:51
The student will learn the importance of simplicity in everything they do when communicating with their prospects.
4.3 Stay Current2:15
A few ideas about staying current...
4.4 Be Available2:46
Students will learn the most common forms of communications with prospects.
4.5 Be Consistent2:22

5.0 Priming Your Community0:45
In this section, you will learn how to prepare your community to accept you as the Golf Fitness Expert in your area. We’re going to let them know you’re coming!
.1 Priming Through Social Media1:51
Learn the simplest ways to get people on social media to see your brand for the first time.
5.2 Priming Through Your Email Database1:55
In this section you will learn an activity that helps you prime all of your prospects in your email database that play golf, and even those that don't golf but know others that do.
5.3 Priming Through Local Golf Organizations2:08
Students will learn how to formulate relationships with local golf organizations that give them access to golfers.

6.0 Golf Specific Marketing Rules0:20
In this section, you’ll learn how to distinguish yourself from other trainers by utilizing the most important marketing rules for the golf fitness industry. After that, we’re going to break down three new-client generators.
6.1 Different Than Other Trainers6:14
Learn how to build an "Image of Difference" from the vast majority of trainers in your region.
6.2 Sticking to Your Protocol2:55
Following an optimized marketing strategy...
6.3 The Three New-Client Generators1:48
Over the years, we have found that golf fitness service businesses that are most successful, create a strong balance in all three of these areas: Direct contact with golfers, Promotional Activities and Relationship Development. Let's take a look at how to do this.

7.0 The Marketing Formula1:19
In this section, we’ll be covering the two components of the Golf Fitness Marketing Formula along with examples of each. We’ll use these to succeed with our three New-Client generators that we learned about in the previous chapter.
7.1 Component One: Markets - Identifying the Cold and Warm Markets1:22
Potential clients and potential partners are either warm or cold leads, all of whom can lead to profits. In this section you will learn how to identify the differences between the two types of leads.
7.2 Component Two: Action - Prospecting the Cold Market7:05
For now, we’re going to focus on the Cold Market. There are activities that work when marketing to your cold market and there are activities that don't work. In this chapter we will be sharing with you what marketing activities have worked for us over the years and what activities have not worked for us. This information will save you spending lots of unnecessary time when implementing your marketing activities.
7.3 Component Two: Action - Prospecting the Warm Market2:39
The initial stages of approaching prospects in your warm market...

8.0 The referral Market1:13
In this Section, the student will learn what we found to be the best referral market process for the golf fitness industry.
8.1 Defining Referring Partners6:06
The more partners you have with long lists of golfers, the more prospects you’ll be able to take a swing at. Let’s take a look at identifying the different types of referring partners as well as what the actual financial value of a Referring Partner can be.
8.2 Planning Your Cultivation Process6:11
This section will help you determine which type of business professionals you will want to spend your time cultivating as referring partners.
8.3 Using Current Clients as Referring Partners.2:21
In this section, you will learn how your current clients, as referring partners, can help you decrease the need to always be looking for new customers.

9.0 Developing Your Warm Referring Partners1:13
Introduction to "Warm Referring Partners"
9.1 Preparing to Talk With Your Warm Market Referring Partner Prospects3:09
This next section lays out how to begin preparations for cultivating your warm market and then goes into what to say to your prospects in the early stages of your cultivation.
9.2 The Buddy System4:32
If you are having trouble getting your business started...
If you are in a rut and can’t get your next client...
If you simply want to kick-start a growth spurt…
This “Quick Referral System,” this is the best process to get you going!

10.0 Developing Your Cold Referring Partners - Introduction0:47
10.1 Understanding the Prospect4:55
To maximize the benefits of your marketing efforts, you would not only need to understand what the different types of referring partners are like but you will also want to know what their working life is like. Let’s look at these different professionals and talk about the differences in their business schedules.
10.2 Ten Steps for a Successful Cultivation Street Day3:52
The student will learn a step-by-step procedure for maximizing the benefits to a performing cultivation day where you visit your prospects. This is what we call a "Street Day".
10.3 Eliminating Cold Market Prospecting Traps14:30
In this section we will share actual responses we have heard over the years from our cold market referring prospects when making initial visits to introduce ourselves. We will also reveal exactly what to say in certain scenarios.
10.4 The Follow Up12:12
How does your follow up process affect the growth of your golf fitness business? Let's take a look at what other research shows on this subject.
10.5 Cultivation Consistency1:30

Requirements

Functional Body Movement Certifications such as fitness, physical therapy or any other biological sciences.
This course is a also road map for non fitness certified entrepreneurs looking to build a profitable fitness business focusing on golfers as the main clients.

Description

Now equipped with certification for providing fitness or functional body movement services, you are poised to coach, train, or treat golfers. But the question remains – how do you turn these skills into a substantial financial return? How do you attract new clients effortlessly? FitGolf's exclusive course has the answers.

This comprehensive 4.5-hour online video course provides a roadmap for effectively engaging with your target audience – golfers. Learn the art of communication, establish impactful marketing strategies, and master the skills to convert your target demographic into paying clients.

Key Highlights of the Course:

- Identify demographics for optimal revenue and effective market approaches

- Build brand familiarity and recognition

- Establish Referring Partnerships to drive golfers your way

- Implement the best marketing activities for new prospects or clients

- Attract clients during off-seasons or slower periods

- Distinguish characteristics of a Successful Golf Fitness business versus an Unsuccessful one

By the course's conclusion, you'll possess the knowledge of what to do, what to say, and when to say it. Connect seamlessly with the two crucial groups – the "Golfers" who are potential clients and the "Partners" or "Referring Partners" who provide access to golfers.

Benefit from time-tested techniques used by successful Golf Fitness facilities worldwide. The course's intuitive layout and downloadable worksheets ensure a deep understanding of each chapter's material. Master the concepts and strategies, applying them to your unique situation for lasting success.

What People Are Saying

"All the golf-specific skills in the world don't mean much if you can't get new clients in the door. Most of us struggle with that simple task.

Fortunately, the experts at FitGolf have a proven system that they use in clinics all over the country. And now they are willing to share this knowledge with everyone. If you are serious about your business and want to take it to the next level, then do yourself a favor and take this course."

Dr. Greg Rose, Co-founder of the Titleist Performance Institute

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“Course does what it says! You get proven ideas and plans that will get golfers in the door! I would recommend this course to anyone who wants more golf fitness clients.” George H., Pittsburgh, PA

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"I am so impressed with this course “How to get clients in the door” because it literally helps you achieve what is stated in the title.

If you are already involved in the golf fitness industry or just starting out, this course is for you, it takes you step by step through the process of not just getting more clients in the door but helps you keep them training with you as well.

One important note, follow the scripts outlined in this course, I’m sure a lot of effort and time has gone into perfecting these for you, following them will bring in more clients and put more $ in your pocket."

Dave Marcer - Fitness 4 Golfers - Australia
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I am a TPI Golf Fitness Specialist who knows my work very well but would freeze when it came to marketing to golf prospects. Nothing gets more frustrating but to have all this knowledge and not know how to get people to listen to me! After taking this FitGolf Golf Fitness Business Building course I felt the weight of the world fall off my shoulders. It's so simple, yet so powerful. You will not regret it - worth every dime!

Rita Danelian - Encino, CA

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"I would like to provide you with some positive feedback about the client-generation techniques I learned in FitGolf’s "Getting Clients in The Door" course.

Last weekend I provided 5-minute stretches to a local public golf course before the start of one of their annual member tournaments. Due to logistics, I was able to provide stretching for only 45 minutes. However, the event was a great success for me. In fact, I hadn't even secured my company banner on the tent when a member saw it and said "Oh, you're a lifesaver! My back is so stiff!"

The idea of the stretch tent alone is a simple, yet brilliant marketing idea...especially if the clinician sticks to the script. I made sure to follow the script for each interaction. The greatest difficulty I had was keeping a straight face. As I asked questions, people responded exactly how you said they would. Sticking to the script made it easy and painless for me and allowed me to relax and enjoy myself.

I provided stretches to 8 players, 3 of whom have become clients! If each of those clients comes in for 6 or more visits, that will generate at least $2500 in revenue...which is many times more than the cost of the course. That is the most direct and clear return on investment I have received from any course, ever. Thanks!

P.S. - the Pro invited me to play in the tournament as his guest after I was done with the tent!"

Michael G., PT - Rockland, ME

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"Thank you so much for this fantastic informative and inspiring course “Get clients in the door”. I think the model you and your team have put together will help all attendees improve their golf fitness business and help us all make more money."

Andy G. - Director of Golf Performance Sant Cugat Del Valles, Barcelona

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“What a fantastic hands-on approach to making marketing easy. Definitely, all the tools anyone would need to build a business. Very adaptable to different situations and circumstances. I feel like I can go home and immediately put to use the knowledge and advice that has been given to me. Highly recommend this course for any golf fitness instructor.”

Kristen Shollack

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“The use of the “buddy system” has been very beneficial to our center and implementing the system is extremely easy. Clients that walk through your doors have confided in you and a warm rapport should be established from day one. Asking for “help” from these clients is not forced and oftentimes clients are jazzed to help bring friends or family in to experience the program. The system when put into place creates a massive marketing web since your clients are your marketing team! This system has proved to be an invaluable part of our center here in Honolulu.” Bryce A., Honolulu, HI

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“This course helped me to get over some of my fears of the sales and marketing aspect of my business. Great information on how to get out there to promote in a comfortable way. Thank You.” Melissa R., Akron, OH

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“This course taught me wonderful marketing and sales techniques that will help my business grow. The information I obtained will help me feel more comfortable and confident when promoting my business through marketing calls and events.”

Libby D., Peoria, IL

Who this course is for:

Fitness Professionals, Physical Therapists, Chiropractors, Massage Therapists, Biomechanists, Exercise Scientists, Kinesiologists and any other Functional Body Movement Specialists
Entrepreneurs that have an interest in learning how to get golfers to become your new fitness clients.

Get Golfers as Your Next Fitness Clients

What you'll learn

Explore related topics

Course content

Introduction and Course Overview9 lectures • 19min

Purpose of This Marketing Course4 lectures • 7min

Maximizing Golf Fitness Profitability6 lectures • 20min

Universal Marketing Rules6 lectures • 13min

Priming Your Community4 lectures • 7min

Golf Specific Marketing Rules4 lectures • 11min

The Golf Fitness Marketing Formula4 lectures • 12min

The Referral Market4 lectures • 16min

Developing Your Warm Referring Partners3 lectures • 9min

Developing Your Cold Referring Partners6 lectures • 38min

Requirements

Description

Who this course is for: