I am sure that you heard, from all sorts or experts or gurus, that "organic reach is dead".

In fact, organic reach is not dead and it is now more important than ever.

It is only because marketeers do not use the Facebook algorithm in order to slimline their Facebook management and obtain their full potential, that they fail to get organic reach.

In effect, Facebook has been gracious enough to provide you with a set of tools to allow you to create your own communication channel and a set of rules and guidelines on how to take advantage of this platform. The have given you the keys to the mention, so why not take advantage of them?

The ”key to the Facebook mansion” is the Facebook algorithm. It explains who to get your marketing message in front of your target audience, and how to get your fans to engage and viral your message.

If we analyse the evolution and the logic behind the Facebook Algorithm, we will understand the rational that lead Facebook to develop and evolve it, and learn how it relates to organic (free) reach.

The need and value of organic reach is evident, and this course will show you how you can obtain it. The technics which I will explain will also lead to virality (additional free traffic). The practical ways which I will demonstrate will help you obtain organic and viral traffic.

I will explain the way that the Facebook algorithm works and will provide valuable insights on how you can use the algorithm to your advantage.

The course will also provide tips on how you should manage your business Facebook page, what to look out for and what to focus on.

We will also address the pros and cons of using an inhouse digital marketing team vs using a digital agency and explain what each business owner or marketeer should expect from his digital team or his agency.

All marketing activities aim to communicate a marketing message to as many of the right people as possible, and Facebook marketing is the same. We aim to get as many people as possible to see our marketing message, and that is called reach, and it comes in three different types.

Organic reach is the free reach we get from Facebook,

Paid reach is what we get by paying facebook to show our message

And viral reach which is what we get by our followers who share our message.

My name is George Economides. I stared my career in Digital Marketing in 1999 after establishing one of the first Digital Agencies, before Facebook was invented. for the last 22 years I helped companies establish a digital presence and expand their digital footprint in order to achieve their objectives.

Today I am a lecturer, business consultant, mentor while running a successful Digital Agency.

The insights I will share are the results of analysis, trial and error and successful digital management of actual customer accounts.

They are based on what Facebook has to say and what I have observed is working for companies I’ve helped.

In my company when hiring new digital marketing staff, we always go through a “forget everything and start over” approach. We always go back to the basics and train our staff with a few simple, easy to understand analogies. And that always leads to a more clear understanding of how social media marketing works and how they can achieve the best results for our customers.

This course was drafted in the same, easy to understand, no technical jargon methodology with the objective of allowing you to understand the theory and practice of using digital marketing well with working with the channel to achieve the best results.

Learn how the Facebook algorithm evolved in the last 15 years and its objectives

Why Facebook uses the algorithm and what is the end game

The 4 Facebook ranking signals to consider

What you should be doing to achieve better organig reach using the algorithm to your benefit

What are the pros and cons of an inhouse digital marketing team vs a digital agency and what you should do in your case.

How you shoud go on about developing the right resources and content for your Facebook asset