GEO - Generative Engine Optimization - Free practical course

GEO - Generative Engine Optimization for Brands & E-commerce: A complete course for Marketers by OpKart

Created byOpKart AEO Platform for Brands and E-commerce

Last updated 6/2026

English

What you'll learn

Understand what AEO is and how AI search changes brand visibility
Learn the key AEO metrics: mentions, citations, share of voice, and visibility
See why visibility in AI answers matters more than clicks
Understand the difference between SEO and AEO
Learn how to audit websites and online shops for AI discoverability
Discover how to use Opkart’s free AEO audit tool
Learn prompt research and how to build a useful prompt library
Create AI-friendly blog content that is easy to find and cite
Improve ecommerce product pages with AEO and data enrichment
Build an AEO strategy for your brand, website, or online store
Learn how to monitor brand visibility and sentiment in AI search
Understand technical AEO basics like crawlability, schema, and JavaScript
Learn how to optimize beyond your website across the wider web
Develop the right AEO mindset for long-term AI search visibility

Course content

1 section • 16 lectures • 53m total length

What Is GEO? Introduction to Generative Engine Optimization for AI Search3:22
GEO Metrics That Matter: Mentions, Citations, Share of Voice, and Visibility4:46
Why Visibility Is the New Click in AI Search and GEO2:00
GEO vs SEO: What Answer Engine Optimization Means for Marketers4:09
How to Audit Your Website for GEO Visibility with the Opkart Free GEO Audit Tool2:50
Prompt Research for GEO: How to Find the Questions AI Search Answers4:56
Brand Monitoring in GEO: Track Mentions, Sentiment, and Share of Voice2:44
GEO Content Creation Strategy: Build Content AI Can Understand and Cite3:39
Website and Online Shop GEO Audit: Improve AI Visibility with Opkart3:59
GEO Product Analysis and Data Enrichment for Shopify, Wix, WooCommerce, and More3:38
How to Create Blog Content for gEO and AI Search Visibility1:52
How to Build an gEO Strategy for Your Brand, Website, or Online Store3:55
Build a Prompt Library for GEO to Organize AI Search Opportunities2:40
Beyond Content Generation: Brand, Distribution, and Reputation in GEO2:36
Technical GEO Explained: Crawlability, Schema, JavaScript, and Site Health3:03
The GEO Mindset: How Marketers Should Think About AI Search3:48

Requirements

No previous experience needed, open to all, from all backgrounds

Description

This course gives you a complete, practical introduction to GEO, Generative Engine Optimization, and shows how AI search is changing the way brands are discovered, mentioned, and cited online. You’ll learn how to adapt your strategy so your brand can win visibility inside AI-generated answers rather than relying only on traditional search rankings.

Across the program, you’ll explore the key GEO metrics that matter today, why visibility is becoming more important than clicks, and how GEO differs from classic SEO in both strategy and measurement. The course also walks you through how to audit your website and online shop for AI discoverability, research prompts, and build a prompt library that reflects real user intent.

You’ll see how to improve blog content and product pages so they are easier for AI systems to understand, extract, and cite, while also learning how to monitor brand visibility, sentiment, and share of voice over time. In addition, the course covers technical GEO, content distribution, and long-term brand presence across AI-powered search engines.

It also includes Opkart demos and the Opkart free GEO audit tool, helping you identify visibility gaps, analyze websites and ecommerce stores, enrich product data, and turn insights into practical actions for your brand or online shop.

Who this course is for:

Marketing Managers
SEO Managers
Marketing Leaders
Business Professionals and Leaders
Website developers
Shopify, Wix, Woocommere, Ecommerce store creators
Marketing agencies