Genuine Copywriting: Effective Copywriting That Gets Results
What you'll learn
- The step by step process for writing effective copy without manipulation, hype or being pushy
- Sell more of your products, services & programs effectively through the use of authentic copywriting
- Develop your own voice & style to attract the right clients, customers & students
- Gain a deep understanding of what works in your particular industry by using intelligent market research
- The copywriting template for selling any product, service, idea or connection
- The 17 steps for copywriting a page
- Split testing with Google Optimize to measure the effectiveness of your copywriting efforts (& do more of what works)
- Improve the experience of your website visitors for higher engagement and better conversions
- Using copywriting to write great content for your website, email & social media
- No previous knowledge or experience needed
- All levels can take and benefit from this course
When you ask an expert marketer: "What is the number 1 lucrative skill that a fellow marketer or entrepreneur can learn?"
Their answer will without a doubt be: "Copywriting".
In short, if you want to effectively sell your online products and services, then you need to learn how to write great copy.
A common issue people often complain about with regards to copywriting is that "Copywriting feels inauthentic for them!".
A phrase I have often heard from coaches, marketers, content creators...etc
If you’ve been an avid student of the topic of copywriting, then you are probably familiar with all the tricks that are recommended by the experts, some of which include:
Use hype (exaggerate benefits to get prospects excited about your product/service)
False positioning (Position your product as the only one in the world that meets all of the prospect’s needs)
Agitate the pain (Get the prospect to feel the pain of their current situation and make the consequences of not buying your product/service unbearable)
These are just some examples of common copywriting practices that are being taught. The negative effects of following this kind of advice are many:
Make the prospect skeptical
Set the prospect up for disappointment (as a result of building unrealistic expectations)
Create and build up anxiety in the prospect
Most people write copy this way because it’s the only way they’ve ever known how to do it – and I admit, I’ve been guilty of writing copy this way too my first few years in business.
The good news is: There’s another way. And it’s both helpful to your clients, and enjoyable to you.
What is it called? Well, you may call it honest/genuine/authentic copywriting.
It’s the result of years of testing, trial and error & resentment of the conventional way of doing things.
Yes! You can do without all the manipulative sales techniques of mainstream copywriting and get good results.
It starts with learning the theory. Then, once you’ve become familiar with the copywriting process, you’ll then be able to put pen to paper. Everything you need from tools to templates and resources has been included.
This course takes all the confusion and guesswork out of writing copy for web pages, emails, & social media.
Whether you’re a novice copywriter or an experienced copywriter who is tired of the old, unethical way of copywriting through the use of hype and manipulation, this course has the answers to your questions.
Who this course is for:
- Online Business Owners
- Course Creators
- Holistic Service Providers
- Freelance Consultants
- Authentic Marketers
- Anyone Who Wants To Learn The Lucrative Skill Of Copywriting
Lahcen is a seasoned online course creator and marketer with nearly a decade-long track record of success. His expertise lies in creating online courses that captivate learners and generate tangible results, from market research to course launch, landing page optimization, content repurposing, and online course promotion.
Having successfully served a diverse range of clients, from solopreneurs to top e-learning companies, Lahcen has established himself as a leader in the online course creation and marketing industry. With a particular focus on Udemy, he has also helped his clients publish and sell courses on various other platforms like Thinkific, Teachable, and Allison.
Lahcen's courses, as well as those of his clients, have positively impacted the lives of millions of learners worldwide. His approach to online course creation and marketing is rooted in his deep understanding of the market and his ability to develop engaging content that resonates with learners.
I've been creating business courses since 2009 and have taught thousands of students before joining Udemy. Now, you get to benefit from some of the courses I've produced, right here on Udemy. My courses are around various topics: Copywriting, social media marketing, SEO, productivity, finance…and more. I've also self-published 4 books that are available on Amazon under my personal name: George Kao.