Generative Engine Optimization (GEO) and AI-Driven SEO

Practical GEO & AI-Driven SEO using HubSpot AEO to track and improve visibility

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Created byAnton Voroniuk, Anton Voroniuk Support

Last updated 6/2026

English

What you'll learn

Understand how AI-driven search and Answer Engines are changing modern marketing and buyer behavior.
Analyze their brand’s AI visibility using key metrics such as visibility score, citations, and share of voice.
Identify gaps in how their content is discovered, referenced, and recommended by AI systems.
Build and execute a practical AEO (Answer Engine Optimization) strategy that improves brand discoverability in AI tools.
Create content that is structured and optimized to be trusted and cited by AI-powered search and recommendation systems.
Compare SEO and AEO and integrate both into a unified visibility strategy for long-term growth.
Use AI tools responsibly while balancing optimization, ethics, data privacy, and bias awareness.

Course content

7 sections • 22 lectures • 1h 33m total length

Welcome & Course Overview2:30
Introduces the course structure, goals, and what learners will be able to achieve by the end.
Course Setup Lecture0:39
Official Course Setup Lecture
HubSpot: What It Is and Why Marketers Use It3:52
Explains how HubSpot works and why it is commonly used as a marketing and growth system.

The Zero-Click Funnel: How Buyers Research Today3:57
Shows how users increasingly make decisions without visiting websites due to AI and search summaries.
SEO vs. AEO: What Changes and What Stays3:52
Compares traditional SEO with Answer Engine Optimization and clarifies what still matters in both.
Key AEO Terms: Visibility Score, Share of Voice, Citations5:09
Defines the core metrics used to measure visibility in AI-driven discovery systems.

Choosing an AEO Tool: Why I Use HubSpot AEO3:36
Explains criteria for selecting an AEO tool and why specific platforms are preferred.
Setting Up HubSpot AEO: Your First Visibility Score4:43
Walks through configuring HubSpot to generate an initial AI visibility baseline.
Case Study: A Brand That AI Ignores — and How We Fix It in HubSpot AEO6:34
Demonstrates how poor AI visibility looks in practice and what changes improve it.
Finding Your Visibility Gaps in HubSpot AEO7:38
Guides learners in identifying missing content and weak signals affecting AI citation.

Where Answer Engines Look for Sources3:23
Explains how AI systems select and prioritize information sources.
Writing Content AI Will Actually Cite4:03
Teaches how to structure content so it is more likely to be referenced by AI models.
From HubSpot AEO Recommendation to Published Content7:03
Shows how to turn strategic insights into publishable, optimized content assets.
Tracking Your Score in HubSpot AEO11:42
Covers how to measure performance and adjust strategy based on visibility data.

AEO + SEO: A Unified Strategy Going Forward3:26
Shows how AEO and SEO can work together as a combined growth framework.
Your 30-Day Action Plan with HubSpot AEO4:13
Provides a step-by-step implementation plan to apply course concepts immediately.
Resources to Stay Sharp as AEO Evolves3:48
Curates tools and learning resources to keep skills up to date.
Conclusion2:02
Wraps up the course with key takeaways and final guidance.
How to Get a Certificate2:08
Explains the requirements and process for receiving course completion certification.

BONUS: Take Your Skills & Career to the Next Level1:44
You’ve completed the course—now it’s time to go beyond! In this bonus lecture, you’ll discover how to:

✅ Get support in your career growth with exclusive communities and resources
✅ Develop new knowledge and stay ahead with advanced AI skills
✅ Enhance your expertise with additional courses and hands-on challenges

Don’t stop here—keep growing, keep learning, and unlock new opportunities!

Requirements

No prior experience with AI, SEO, or marketing optimization is required — this course is designed to be beginner-friendly.
A basic understanding of marketing concepts will be helpful, but not essential.
Access to a computer or laptop with an internet connection.
Willingness to experiment with AI tools and apply insights to real marketing content.
Optional: Familiarity with content creation, blogging, or digital marketing will help you get results faster, but it is not required.

Description

This course contains the use of artificial intelligence.

AI is changing how brands are discovered and cited online. Marketers need to ensure their content is visible, trusted, and recognized by AI-driven search and recommendation systems. This course covers practical strategies in Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), including working with tools like HubSpot AEO to track and improve visibility.

You will learn to evaluate your brand’s AI presence, identify gaps in how content is recognized, and create strategies that AI systems are more likely to reference. The course is hands-on, strategy-focused, and designed for practical application — no technical background is required.

What this course covers:

Understanding how AI-driven search affects marketing visibility
Measuring AI visibility with metrics like citations and share of voice
Differentiating traditional SEO, AI-driven SEO, and GEO strategies
Identifying gaps where content may be overlooked by AI
Creating content and strategies likely to be cited by AI
Tracking performance and refining strategy over time
Applying ethical AI practices while improving marketing impact

Who this course is for:

Marketing professionals adapting to AI-driven discovery and SEO
Content creators, SEO specialists, and digital marketers exploring AEO/GEO strategies
Founders, freelancers, and business owners focused on organic visibility
Anyone interested in improving brand recognition in AI-driven environments

No prior technical skills are required — just curiosity and a willingness to experiment with AI tools.

How the course is structured:

The course starts with an overview of AI visibility, GEO, and AEO concepts. It then guides learners through auditing their presence and creating content strategies that AI systems are likely to reference. The final sections cover tracking results, refining strategies, and applying responsible AI practices.

Course outcome:

By the end of this course, you will be able to evaluate your AI visibility, implement practical GEO and AEO strategies, and improve the likelihood that your content is recognized and cited by AI systems.

Enroll now and take control of your AI visibility!

Who this course is for:

Marketing professionals who want to adapt their strategy to AI-driven search and discovery systems.
SEO specialists looking to understand the shift from traditional search engines to AI answer engines.
Content creators and copywriters who want their content to be cited and recommended by AI tools.
Digital marketers and growth professionals aiming to increase brand visibility in AI-powered environments.
Founders, freelancers, and business owners who want to stay visible as buyer behavior shifts toward zero-click research.
Anyone interested in understanding how AI is reshaping online visibility, content discovery, and marketing strategy.

Generative Engine Optimization (GEO) and AI-Driven SEO

What you'll learn

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Course content

Introduction3 lectures • 7min

Why the Old Playbook Is Breaking Down3 lectures • 13min

Seeing the Problem With Your Own Eyes4 lectures • 23min

Building a Strategy Answer Engines Trust4 lectures • 26min

Using AI Tools Responsibly2 lectures • 8min

Summary & Next Steps5 lectures • 16min

BONUS1 lecture • 2min

Requirements

Description

Who this course is for: