Generative AI Strategy for Marketing Leaders

Lead AI transformation across marketing strategy, operating models, governance, talent, and customer experience

Created byDr. Law Payne

Last updated 10/2026

English

What you'll learn

- Build an evidence-based AI Marketing Strategy strategy connected to meaningful business outcomes.
- Create reusable AI workflows using strong context, constraints, examples, and evaluation criteria.
- Improve research, positioning, messaging, content, lead generation, and decision quality.
- Apply human review, verification, privacy, and brand-safety controls at the right moments.
- Measure quality, efficiency, customer response, pipeline contribution, and organizational learning.
- Develop a practical ninety-day roadmap for implementation and responsible scale.

Course content

1 section • 5 lectures • 33m total length

Where Generative AI Creates Strategic Value6:53
This lecture explains value pools, customer journeys, capabilities, productivity, innovation, and competitive dynamics. Students apply the ideas to a realistic business decision, examine common failure modes, and complete a practical exercise they can use immediately.
Redesign the Marketing Operating Model6:47
This lecture explains roles, workflows, decision rights, centers of excellence, platforms, and human-AI collaboration. Students apply the ideas to a realistic business decision, examine common failure modes, and complete a practical exercise they can use immediately.
Build the Data Knowledge and Technology Foundation6:51
This lecture explains customer data, content supply chains, model choices, integration, security, and vendor evaluation. Students apply the ideas to a realistic business decision, examine common failure modes, and complete a practical exercise they can use immediately.
Governance Ethics and Organizational Trust6:45
This lecture explains responsibility, transparency, bias, intellectual property, privacy, brand risk, and oversight. Students apply the ideas to a realistic business decision, examine common failure modes, and complete a practical exercise they can use immediately.
Transformation Portfolio and Executive Roadmap6:38
This lecture explains prioritization, pilots, adoption, change leadership, measurement, investment, and scaling. Students apply the ideas to a realistic business decision, examine common failure modes, and complete a practical exercise they can use immediately.

Requirements

- No coding experience is required.
- Access to the relevant AI platform is helpful but not required to understand the frameworks.
- Bring a real business, client, campaign, or professional objective for the exercises.
- A willingness to test assumptions and verify AI-generated claims.

Description

This course contains the use of artificial intelligence.

Artificial intelligence can increase the speed of marketing, but speed without strategy creates more noise. Generative AI Strategy for Marketing Leaders gives professionals a structured, evidence-based system for using AI while protecting judgment, accuracy, customer trust, and brand integrity.

This course is designed for CMOs, marketing directors, senior managers, consultants, transformation leaders, and executive MBA learners. It moves beyond isolated prompts and disconnected tactics. Students learn how to define business outcomes, organize the right context, develop repeatable workflows, evaluate output quality, maintain human review, and connect activity to measurable results.

Across five substantial lectures, Dr. Law Payne explains both the strategic logic and the practical execution. Each lecture includes a framework, realistic application, quality controls, and an assignment that can be used with a real organization, campaign, client, or professional goal.

Dr. Payne brings academic depth and extensive practical experience. He holds degrees in Business Administration and Marketing, Educational Psychology, Business, and a Doctor of Business Administration specializing in Organizational Leadership and Development. His professional background includes nine-figure entrepreneurship, major performance-marketing awards, more than one billion dollars in managed sales, and over fifteen years of teaching, coaching, and mentoring.

By the end of this course, students will possess a working AI Marketing Strategy operating system and a ninety-day plan for responsible execution and continuous improvement.

Who this course is for:

- CMOs, marketing directors, senior managers, consultants, transformation leaders, and executive MBA learners.
- Professionals who want rigorous workflows instead of prompt collections.
- Teams seeking practical AI adoption with human accountability.
- Learners who want to connect AI activity to customer and revenue outcomes.