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Certificate Course Prompt Engineering for Managers & Leaders
1,239 students
What you'll learn
- Explore how generative AI, prompt engineering, and AI agents are transforming industries
- Trace the evolution from traditional programming and neural networks to generative AI.
- Explain the meaning and significance of generative AI.
- Identify common output types produced by generative AI systems
- Explore common generative AI and AI agent tools relevant to business use.
- Analyze key characteristics of LLMs, including natural language processing, generative capabilities, contextual understanding, and continuous learning.
- Describe the concept of a prompt and the role of prompt engineering in AI interactions.
- Break down the core components of well-structured prompts: task, context, data input, and output format.
- Explore zero-shot, one-shot, and few-shot prompting techniques and their applications.
- Identify and apply various types of modifiers including length, comparative, role-based, style, perspective, format, scenario-based, and instruction-based modif
- Analyze how model parameters—tokens, temperature, top-k, top-p—influence AI-generated content.
- Explore advanced prompting techniques such as Chain of Thought, Iterative, and Tree of Thought prompting.
- Apply these techniques through real-world managerial case studies.
- Analyze practical applications of AI in management through case studies
Explore related topics
Course content
10 sections • 29 lectures • 1h 53m total length
Requirements
- No coding experience is required
Description
This course contains the use of artificial intelligence.
The rise of Generative AI and tools like ChatGPT are transforming the way businesses operate—and managers who know how to harness this technology will have a competitive edge. This course, Generative AI,Prompt Engineering f& ChatGPT for Managers, is designed to help leaders, team managers, and professionals unlock the power of AI to improve productivity, decision-making, and innovation.
You’ll start by understanding what Generative AI really is and how it differs from traditional tools. From there, we’ll dive into Large Language Models (LLMs)—the brains behind ChatGPT—so you understand their strengths, limitations, and practical business use cases. The course emphasizes prompt engineering, the critical skill of designing precise instructions that guide AI to deliver accurate, relevant, and creative outputs. You’ll master techniques like zero-shot, one-shot, and few-shot prompting, learn how to use modifiers and parameters effectively, and explore advanced strategies for shaping AI responses.
Beyond prompts, you’ll explore AI Agents—autonomous digital co-workers that combine AI with automation to handle tasks like research, analysis, presentations, and data extraction. Through case studies and hands-on demos, you’ll see how managers can apply these tools to real-world challenges.
By the end of this course, you won’t just understand AI—you’ll know how to use it as a strategic partner to save time, improve outcomes, and lead your teams into the future of work.
If you’re a manager, business leader, or aspiring professional who wants to stay ahead of the curve, this course is your step-by-step guide to turning AI into your competitive advantage.
Who this course is for:
- All working professionals