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Generative AI for Sales & Marketing
New
5 students

Generative AI for Sales & Marketing

Use AI agents to automate lead scoring, write personalized outreach at scale, and build a complete sales automation
Last updated 9/2026
English

What you'll learn

  • Explain Generative AI and apply it directly to real sales and marketing challenges
  • Build AI-powered lead scoring systems using LLM APIs and no-code automation tools
  • Create AI sales agents that autonomously score, contact, and follow up with leads
  • Write hyper-personalized outreach emails and LinkedIn messages at scale using prompt templates
  • Build complete automation workflows using Make or Zapier AI without writing any code
  • Track 4 key performance metrics and continuously optimize your AI sales system
  • Complete a capstone project and deploy a working AI sales system you can use immediately

Course content

9 sections18 lectures1h 11m total length
  • Welcome — What This Course Is and Why It Matters2:02
  • Who This Course Is For2:01

Requirements

  • No technical background required — no coding, no mathematics, no prior AI knowledge
  • Access to a computer with internet connection
  • A CRM or lead list to work with (free to start with any format)
  • Free accounts on Make or Zapier AI and an LLM platform (GPT-4, Claude, or Gemini — all have free tiers)

Description

This course contains the use of artificial intelligence.


Generative AI is transforming sales and marketing at a pace most professionals have never seen before. The organizations winning today are not the ones with the biggest teams — they are the ones using AI agents to score leads intelligently, communicate with hyper-personalization, and follow up automatically at scale.


This course gives you the exact skills, tools, and workflows to build a complete AI-powered sales and marketing system — from scratch, step by step, with no coding required.


In six comprehensive modules, you will master AI-powered lead scoring, build autonomous AI sales agents, write hyper-personalized outreach at scale using proven prompt templates, and connect everything into a fully automated end-to-end workflow that runs while you sleep.


This is not a theoretical course. Every lesson is practical, immediately usable, and built from real-world experience training thousands of sales and marketing professionals across industries.


Whether you are a salesperson looking to close more deals, a marketer who wants campaigns that feel personal to every reader, or a business owner who wants a complete AI sales system — this course delivers exactly that. By the end, you will have a working AI sales system you can deploy immediately.

Who this course is for:

  • Sales professionals who want to score leads faster and close more deals with AI
  • Digital marketers who want to create genuinely personalized campaigns at scale automatically
  • Business owners who want a complete AI-powered sales pipeline running autonomously
  • Marketing and business development managers leading their team's AI adoption journey
  • Anyone who wants to build practical AI skills for immediate career impact — no tech background needed