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AI-Powered Leadership: Mastering Generative AI for Decision

Name: AI-Powered Leadership: Mastering Generative AI for Decision
Rating: 4.4 (127 reviews)

Generative AI for Leaders: Master Prompt Engineering, AI Content Creation, Workflow Automation & Business Applications

Created byEvergreen Programming, Vertex Academy, Ahmed Metawee

Last updated 7/2026

English

English [Auto],Korean [Auto],

What you'll learn

Explain the foundational principles behind generative AI models, including how tools like ChatGPT and DALL-E function.
Design and refine effective prompts to optimize outputs from large language models and generative AI systems.
Build your No-code AI playbook, real-world challenges and business solutions.
Utilize leading generative AI platforms and tools (such as Google Cloud Gen AI Studio, Maker Suite, PaLM API, Gen AI App Builder, and OpenAI technologies) for d
Generate high-quality content across multiple modalities, including text, images, code, and music, using state-of-the-art AI models.
Automate repetitive tasks and enhance productivity by incorporating AI-driven solutions into daily operations.
Apply generative AI techniques for marketing, branding, and business communication, including the creation of ads, newsletters, and social media content.
Improve soft skills such as communication, leadership, and problem-solving through AI-powered feedback and personalized learning.
Explore advanced topics in generative AI, such as multimodal models, model training, deployment, and the integration of multiple AI tools for creative applicati
Demonstrate practical skills through hands-on projects, quizzes, and assignments, preparing them to leverage generative AI in both creative and professional con

Course content

11 sections • 53 lectures • 7h 20m total length

Welcome & Course Orientation1:39
This course provides a comprehensive overview of generative artificial intelligence, exploring its fundamental principles, diverse applications across industries, strategic implementation considerations, ethical implications, and future trends. Designed for professionals and learners from various backgrounds, the course equips participants with the knowledge and practical skills to understand, evaluate, and leverage generative AI in real-world contexts. Through engaging modules, students will gain insights into how generative AI models work, their impact on business, marketing, and creative industries, and best practices for responsible and effective adoption.
Core concepts, history, and why it matters for leaders.1:52
Quick intro on idioms in lectures and practices, check out the external resources for more information.
Generative AI in Business & Leadership Real-world impact1:27
Overview of Key Tools: ChatGPT, DALL-E, Google Gen AI Introduction3:39
Navigating the Course Platform How to use course resources, community, etc.,1:00
Navigate the course platform to access video modules, resources, forums, quizzes, labs, case studies, and templates, and connect with instructors via Q&A forums or office hours.
Setting Up Your AI Accounts Step-by-step guide to setting up OpenAI1:26
Create OpenAI accounts for ChatGPT and DALL-E, set up a Google Cloud account for gen AI tools, enable two-factor authentication, protect API keys, and follow the setup checklist.
Generative AI Fundamentals
Reflect on AI Opportunities in Your Organization

What is Prompt Engineering? Understanding prompts and their importance.8:38
In today’s era of generative AI, the ability to communicate effectively with AI models through well-crafted prompts is an essential skill for business leaders. This section equips you with a deep understanding of prompt engineering principles and advanced techniques tailored specifically for leadership and management. You’ll learn how to design clear, context-rich prompts that drive accurate AI responses, enhance strategic thinking, improve communication, and support data-driven decision-making. Through practical examples and hands-on exercises, you’ll gain the skills to leverage generative AI to foster innovation and efficiency within your organization.
Crafting Effective Prompts Best practices and examples.19:48
Master prompt engineering to design clear, context-rich prompts that elicit precise generative AI outputs. Apply best practices with constraints and iterative refinement to boost leadership productivity and creativity.
Common Prompt Pitfalls & How to Avoid Them4:26
Identify common prompt pitfalls and learn to avoid them to save time and frustration. Define your task, context, and constraints, use contextual prompting, and break complex prompts into clear subtasks.
Prompt Engineering Basics
Advanced Prompt Techniques Chaining, context, and role-based prompts.15:48
Explore zero-shot, one-shot, and few-shot prompting to guide generative AI, then apply prompt chaining, context management, and role-based prompts to tackle complex tasks with nuanced outputs.
Prompt Engineering for Leaders Use cases in management, communication, and decis2:41
Lead with prompt engineering to boost productivity and strategic impact by automating communication and analysis. Use AI to streamline team communication, improve decisions, and accelerate innovation.
Hands-on: Writing and Testing Prompts3:51
Prompt Engineering Scenarios

Introduction to DALL-E How AI creates images from text.9:15
Explore how DALL-E creates images from text prompts using a powerful neural network and deep learning to transform ideas into unique, high quality visuals.
Practical Image Generation Branding, presentations, and marketing materials.4:16
Customizing and Refining AI Images3:49
Copyright, Ethics, and Responsible Use7:39
Navigate copyright, intellectual property, and responsible use when generating images with Dall-E, and apply ethical guidelines, attribution, transparency, and safeguards against misuse and misrepresentation.
DALL-E in Practice

What is Multimodal AI? Combining text, images, and more.8:50
Integrating Text and Image Generation Campaigns, social media, and storytelling.9:00
AI for Video and Audio Creation (Overview)2:46
Explore multimodal ai that creates video and audio from text prompts, enabling marketing ads, training videos, animated storytelling, natural voice synthesis, audiobooks, and personalized soundtracks across entertainment, advertising, and education.
Hands-on: Multimodal Content Workshop3:52
Multimodal Applications

introdction to No-Code AI for Leaders15:16
Transforming leadership with No-code AI10:07
Real-world impact with AI Apps6:23
Reveal no-code ai apps driving real-world impact in manufacturing, customer experience, and hr, delivering 30% faster inspections, 25% cost savings, 50% lower call center volume, and 40% shorter hiring cycles.
Overcoming challenges9:27
Prioritize clean, structured data and data hygiene for reliable no-code AI, then establish governance and ethics, run focused pilot projects, and cultivate a build-and-learn culture.
Building your No-code AI playbook13:17
The new era of AI

Identifying Automation Opportunities11:09
Audit external workflows to identify automation opportunities and apply generative AI for data synthesis, pattern recognition, and predictive modeling, automating repetitive tasks to boost efficiency and innovation.
Using AI for Task Automation Examples: scheduling, data entry, customer support.12:06
Workflow Automation Tools and Platforms6:50
Discover how predictive analytics dashboards plus generative artificial intelligence enable proactive decision making and seamless integration of application programming interfaces for automated, department-wide workflows tailored to your business.
Hands-on: Automate a Real-World Task10:48
Workflow Automation

AI-Driven Content Creation for Marketing12:05
Explore how generative AI transforms marketing content creation at scale, enabling hyper-personalized emails, social posts, ad copy, and product descriptions while ensuring brand voice and streamlined campaign execution.
Personalizing Customer Interactions with AI6:14
Enhancing Brand Voice and Consistency6:41
Use AI to enhance your brand voice and ensure consistent messaging across emails, social media, ads, and videos by training on brand guidelines and past content, building trust and recognition.
Hands-on: Create a Marketing Campaign with AI11:45
AI in Marketing & Branding

Training and Fine-Tuning AI Models (Overview)10:23
Combining Multiple AI Tools for Innovation6:39
AI Ethics, Bias, and Responsible Leadership10:28
The Future of Generative AI in Business5:32
Learn how the future of generative AI in business will be dynamic, featuring tinyml and compact models for edge devices, multimodal integration, and democratized no-code tools that drive innovation.
Building an AI-Ready Organization3:43
Upskilling Teams for AI Adoption6:05
Empower your workforce with AI fundamentals, ethics, and tool-focused training to foster an AI-ready organization. Encourage continuous learning and hands-on pilot projects to build confidence and capability across the team.
Measuring AI Impact and ROI6:01
Capstone Project Introduction3:51
Capstone Project Guidance5:01
Identify a real-world business challenge for your capstone and leverage generative AI to design and prototype a solution, then rigorously evaluate and present its impact.
Advanced AI Concepts

Requirements

No prior programming or AI experience is required.
A computer or laptop with internet access is needed to view course materials and participate in hands-on activities.
The course is structured for self-paced, online learning and can be accessed from anywhere.
All necessary resources, including video lectures, assignments, and downloadable materials, are provided within the course platform.

Description

Unlock the Power of Generative AI for Your Career and Organization

This course empowers leaders, managers, and forward-thinking professionals to harness the potential of generative AI—without needing a technical background. Whether you're looking to innovate, improve productivity, or stay competitive, you'll gain the practical skills to confidently integrate AI into your daily work.

What You'll Learn

Gain hands-on experience and strategic insight into how generative AI can drive real business results. The course covers:

Prompt Engineering
Master the art of crafting clear, effective prompts to get the best outputs from AI tools like ChatGPT.
AI-Powered Content Creation
Create compelling text, images, and multimedia assets for marketing, branding, communication, and more.
Workflow Automation
Streamline operations by automating repetitive tasks and optimizing team efficiency with AI.
Business-Driven Applications
Learn how AI can boost innovation, support decision-making, and reshape your organization’s approach to problem-solving.

Why This Course Stands Out

No Tech Background Needed
Designed for non-technical professionals—concepts are explained simply, with practical business examples.
Hands-On and Project-Based
Apply what you learn immediately through step-by-step demos and real-world exercises.
Cutting-Edge Tools
Work directly with leading platforms like ChatGPT, DALL·E, and Google Cloud Gen AI.
Strategic Focus
Learn not just how AI works—but how to use it to lead change, enhance creativity, and gain a competitive edge.

Who Should Enroll

Business leaders, managers, and team leads
Marketers, content creators, and entrepreneurs
Educators and trainers looking to innovate with AI
Anyone eager to boost productivity and creativity with AI tools

Join thousands of professionals already transforming the way they work with generative AI.
Enroll today—and lead with confidence into the AI-powered future!

Who this course is for:

Leaders and Managers
Business Professionals
Creatives and Content Creators
Educators and Trainers
Beginners and Enthusiasts
Anyone Interested in the Future of Work

AI-Powered Leadership: Mastering Generative AI for Decision

What you'll learn

Explore related topics

Course content

Introduction to Generative AI and Course Overview6 lectures • 11min

Foundations of Prompt Engineering6 lectures • 55min

Text Generation with ChatGPT4 lectures • 1hr 38min

Image Generation with DALL-E4 lectures • 25min

Multimodal AI and Advanced Content Creation4 lectures • 24min

Building No-code AI playbook5 lectures • 55min

Automating Workflows with AI4 lectures • 41min

AI for Marketing, Branding, and Communication4 lectures • 37min

Advanced Topics & Future Trends9 lectures • 58min

Capstone Project & Course Wrap-Up4 lectures • 17min

Requirements

Description

Who this course is for: