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Generative AI For Leaders and Managers - Strategy Roadmap
Role Play
Rating: 4.2 out of 5(126 ratings)
3,212 students

Generative AI For Leaders and Managers - Strategy Roadmap

Generative AI Use Cases, Business Innovation, AI Marketing + Customer Service + Operations, ROI, Ethics, Trends
Created byStuart Wesselby
Last updated 6/2025
English

What you'll learn

  • Generative AI Fundamentals in Business - Clear, Structured, and Manager - Friendly Introduction
  • Generative AI Use Cases in Business Operations - Real Examples in Marketing, HR, Customer Service & More
  • Generative AI Implementation Strategy - From Readiness Assessments to Tool Selection
  • Generative AI KPI's and ROI Evaluation - Measurable Results with High Impact Metrics
  • Generative AI For Marketing Automation - Content Creation, Personalisation, and Targeting
  • Generative AI in Customer Service - Response Automation and Service Optimisation
  • Change Management for Generative AI Integration - Practical Approaches to Organisational Readiness
  • Ethics and Responsible Generative AI Adoption - Bias, Fairness and Regulatory Compliance Explained
  • Future Trends in Generative AI - Innovations and Emerging Technologies That Shape Tomorrow
  • User Experience (UX) Design with Generative AI Tools - Balancing Human Touch With Automation in Interfaces
  • Generative AI in Supply Chain Optimisation - Forecasting, Inventory, and Operational Flow
  • Leadership Decision-Making with Generative AI - Strategic Thinking and Business Impact at Scale

Course content

13 sections42 lectures4h 31m total length
  • Generative AI for Business Owners - Benefits and Opportunities8:22

    Generative AI can revolutionize businesses by enhancing customer service, optimizing marketing campaigns, boosting productivity, driving innovation, and reducing costs through automation and data analysis. Start small with tools like chatbots and expand as results show.

  • Generative AI For Business Owners - Knowledge Check
  • Generative AI Fundamentals - Core Concepts and Terminology5:57

    Generative AI uniquely creates new content, unlike traditional AI which follows predefined rules. It uses models like GANs and VAEs, with applications in entertainment, healthcare, and fashion, while raising ethical concerns about misuse and copyright issues. Balancing innovation with responsibility is crucial for its future.

  • Key Concepts in Generative AI - Models, Training and Prompts10:23

    Generative AI creates new content using machine learning, neural networks, and deep learning. It has content creation, design, healthcare, and entertainment applications. Key concepts include training data, algorithms, GANs, and VAEs, which drive innovation across various industries.

  • Generative AI Capabilities - What These Models Can an Can't Do6:11

    Generative AI models can create new data like text, images, and music by learning patterns from training data. Key types include GANs, VAEs, and Transformers, each with unique capabilities. Ethical challenges include bias, misuse, and resource intensity, necessitating responsible application.

  • Key Concepts of Generative AI
  • Advising Clients on Generative AI Applications Across Industries

Requirements

  • No prerequisites for this course

Description

Note: This is not a typical Generative AI course that explains concepts. Instead, you'll explore real-world case studies, hands-on role plays, and business-specific frameworks designed to help leaders and managers strategically apply Generative AI in their organisations.


· How can a business leader leverage Generative AI without a technical background to make better decisions?

· What metrics truly matter when evaluating the success of Generative AI projects in business?

· How can targeted use of AI in marketing, customer service, and supply chain lead to a measurable impact?


This course provides a clear roadmap for understanding and implementing Generative AI in business contexts. Whether you're leading a team or managing innovation, you'll learn how to integrate AI tools into fundamental business functions.

From marketing personalisation to KPI definition and ethical AI governance, the course focuses on practical use cases aligned with organisational goals.


Headlines:

1. Generative AI Fundamentals in Business – Clear, Structured, and Manager-Friendly Introduction

2. Generative AI Use Cases in Business Operations – Real Examples in Marketing, HR, Customer Service & More

3. Generative AI Implementation Strategy – From Readiness Assessment to Tool Selection

4. Generative AI KPIs and ROI Evaluation – Measurable Results With High Impact Metrics

5. Generative AI for Marketing Automation – Content Creation, Personalisation, and Targeting

6. Generative AI in Customer Service – Response Automation and Service Optimisation

7. Change Management for Generative AI Integration – Practical Approaches to Organisational Readiness

8. Ethics and Responsible Generative AI Adoption – Bias, Fairness, and Regulatory Compliance Explained

9. Future Trends in Generative AI – Innovations and Emerging Technologies That Shape Tomorrow

10. User Experience (UX) Design with Generative AI Tools – Balancing Human Touch With Automation in Interfaces

11. Generative AI in Supply Chain Optimisation – Forecasting, Inventory, and Operational Flow

12. Leadership Decision-Making with Generative AI – Strategic Thinking and Business Impact at Scale


If you're ready to understand how Generative AI can reshape business leadership, this course is for you.

Enrol now to start learning from real-world examples, clear frameworks, and interactive lessons. And remember — if you ever feel stuck or have questions, please don't hesitate to ask.

I offer 24/7 support to help you get unstuck and apply what you learn effectively in your work.


Who this course is for:

  • Business Manager
  • Marketing Manager
  • Operations Manager
  • Product Manager
  • Customer Experience Manager
  • Corporate Trainer
  • Learning Development Specialist
  • Innovation Manager
  • Strategy Consultant
  • Business Analyst
  • Startup Founder
  • Entrepreneur
  • Team Leader
  • AI Project Manager
  • Digital Transformation Officer
  • Change Management Specialist
  • Marketing Specialist
  • Growth Hacker
  • UX Strategist
  • AI Adoption Consultant
  • Business Consultant
  • C-Level Executive (CEO,CMO,COO)
  • Technology Evangelist
  • Innovation Consultant
  • AI Enthusiast
  • Business Educator
  • Content Strategist
  • Data - Driven Decision Maker
  • Organisational Development Specialist