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Generative AI For Business Leaders and Executives
New
100 students

Generative AI For Business Leaders and Executives

Learn how to use generative AI to improve strategy, productivity, decision-making, operations, and business growth.
Last updated 10/2026
English

What you'll learn

  • Understand what generative AI is and why it matters for modern business leaders.
  • Learn how generative AI can improve productivity, decision-making, customer experience, marketing, sales, operations, and innovation.
  • Identify practical business use cases for generative AI across different departments and industries.
  • Learn how to evaluate where AI can create the most value inside an organization.
  • Understand how tools like ChatGPT, Claude, Gemini, Microsoft Copilot, and other AI platforms can support business workflows.
  • Learn how to use generative AI for strategy, research, communication, planning, content creation, and business analysis.
  • Learn how to lead AI adoption inside a business without needing to be a technical expert.

Course content

8 sections • 39 lectures • 10h 5m total length
  • Lesson 1: What-is-Generative-AI17:16
  • Lesson 2: Evolution-of-AI-in-Business14:12
  • Lesson 3: Key-Technologies-Powering-Generative-AI13:17
  • Lesson 4: Generative-AI-Capabilities-vs-Limitations18:21
  • Lesson 5: AI-Terminology-for-Executives14:37

Requirements

  • No prior AI or technical experience is required. This course is designed for business leaders, managers, entrepreneurs, and professionals who want to understand and apply generative AI in a practical way.
  • Basic computer skills are recommended, including using a browser, working with online tools, and creating accounts on digital platforms.
  • A laptop or desktop computer with a reliable internet connection is required.
  • Students should have an interest in business strategy, leadership, productivity, innovation, operations, marketing, sales, customer experience, or organizational growth.

Description

“This course contains the use of artificial intelligence.”

Generative AI is changing how businesses operate, compete, communicate, and grow. Today’s leaders do not need to become programmers or data scientists, but they do need to understand how AI works, where it creates value, and how to lead AI adoption responsibly.

This Generative AI for Business Leaders course is designed to help executives, managers, entrepreneurs, consultants, and decision-makers understand generative AI from a practical business perspective. The course focuses on how leaders can use AI to improve productivity, decision-making, customer experience, marketing, sales, operations, innovation, and overall business performance.

Students will learn what generative AI is, how it works at a high level, and how tools such as ChatGPT, Claude, Gemini, Microsoft Copilot, and other AI platforms can support everyday business tasks. The course explains AI in simple, business-friendly language without requiring coding or technical experience.

Throughout the course, students will explore real-world business use cases for generative AI across departments such as operations, marketing, sales, customer service, human resources, finance, strategy, and leadership. They will learn how to identify AI opportunities, evaluate business problems, assess AI readiness, and decide where AI can create measurable value.

The course also covers important leadership topics such as AI strategy, responsible AI use, privacy, bias, security, compliance, change management, employee adoption, and AI governance. Students will learn how to think beyond tools and focus on building a practical AI roadmap that aligns with business goals.

By the end of this course, students will understand how to lead AI conversations with confidence, evaluate AI opportunities, guide teams through AI adoption, and make smarter decisions about using generative AI in business.

This course is ideal for business leaders, executives, managers, entrepreneurs, consultants, team leads, and professionals who want to understand generative AI, apply it strategically, and lead AI transformation in their organizations.

Who this course is for:

  • This course is for business leaders who want to understand how generative AI can improve productivity, decision-making, and business growth.
  • This course is for executives, managers, and team leads who want to guide AI adoption inside their organizations.
  • This course is for entrepreneurs and business owners who want to use AI to improve marketing, sales, customer service, operations, and innovation.
  • This course is for consultants who want to advise businesses on AI strategy, AI readiness, AI implementation, and AI transformation.
  • This course is for professionals who want to understand AI from a business perspective without needing coding or technical experience.