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Generative AI for Business: Fundamentals to Impact
76 students
Generative AI for Business: Fundamentals to Impact
Learn Prompt Engineering, AI Tools, Case Studies, Career Skills & Agentic AI Business Automation
Created byRajneet Kaur
Last updated 11/2025
English
What you'll learn
- Use Generative AI tools (e.g. ChatGPT, Perplexity, Sora, Suno, Gamma etc.) to solve real business problems across Marketing, HR, Finance, Operations, and IT
- Apply practical Prompt Engineering techniques to get accurate, reliable, and high-quality outputs from any AI model
- Analyze real industry case studies and learn how companies leverage GenAI to improve marketing performance, recruitment efficiency, and root cause analysis
- Identify career paths in AI/GenAI (technical and non-technical) and the skills required to transition or grow in these roles
- Witness a glimpse of Agentic AI and examples - a personal chatbot and a project delivery tracking system
Explore related topics
Course content
6 sections • 24 lectures • 1h 24m total length
Requirements
- None
Description
Why GenAI matters: Transforming how businesses operate, make decisions, and innovate. Professionals who know how to use it gain a major competitive edge
Course focus: Practical, hands-on GenAI skills you can apply immediately in work, studies, or business
What you’ll learn:
Fundamentals of AI and Generative AI in simple, business-friendly language
Real tools, prompts, and workflows used by leading organizations
How to write prompts that produce accurate, high-quality outputs
Understand the essence of Agentic AI with examples
Prompt Engineering: The prompt formula, best practices as well as limitations
Applications:
Write better content
Analyze information faster
Automate tasks
Create presentations
Speed up hiring
Take better decisions
Solve complex business problems
Tools covered: ChatGPT, Perplexity, Gamma, Suno, Sora, Merlin, N8N
No technical background needed: No coding, no complex math — just practical, applied GenAI anyone can learn
Outcome: Build AI-powered workflows, boost productivity, make smarter decisions, and confidently use GenAI in real-world business scenarios
Goal: Future-proof your career and stay ahead in a rapidly evolving world
In a nutshell, this course equips you with practical Generative AI skills to transform how you work and make decisions. You’ll learn to use popular AI tools, create effective prompts, and apply GenAI across Marketing, HR, Finance, Operations, and more — all without any coding. By the end, you’ll be ready to automate tasks, boost productivity, and leverage AI for real-world business impact.
Who this course is for:
- Business professionals looking to use GenAI tools to improve productivity, decision-making, and communication
- Managers, leaders, or entrepreneurs wanting to integrate GenAI into marketing, HR, operations, sales, or IT workflows
- Students or early-career professionals seeking to build GenAI skills that make them job-ready and industry-relevant
- Non-technical learners who want to understand GenAI without coding — using practical prompts, tools, and case studies
- Technical learners (Data/AI professionals) who want to strengthen their applied GenAI knowledge and business use-case thinking
- Anyone curious about AI careers, prompt engineering, or how to leverage GenAI for personal and professional growth