Generative AI and Prompt Engineering for Marketers in 2025
What you'll learn
- Utilize AI tools like ChatGPT for improving the effectiveness of your marketing campaigns.
- Create genuine, AI-optimized content for marketing campaigns, enhancing the usage of tools like ChatGPT, Gemini, Co-Pilot and Claude AI.
- Infuse AI into strategic planning for precise insights and use AI as a brainstorming partner for business problem solving.
- Master prompt engineering for efficient AI interactions with ChatGPT and similar tools.
Requirements
- No technical understanding in complex AI concepts needed. General skills in using cloud-based software and working with Chat GPT prompts is sufficient.
Description
Generative AI and Prompt Engineering for Marketing People
Transform your marketing career with AI mastery. Learn to leverage ChatGPT and generative AI tools to revolutionize your digital marketing strategies, content creation, and campaign performance.
What You'll Learn
Master prompt engineering for marketing-specific AI applications
Create compelling, AI-optimized content for social media and SEO
Develop data-driven marketing strategies using AI analytics
Integrate AI tools into your existing marketing workflows
Enhance customer engagement through AI-powered personalization
Perfect For
Marketing professionals seeking to automate routine tasks
Digital strategists ready to implement cutting-edge AI solutions
Content creators looking to scale their production efficiently
Entrepreneurs building AI-powered marketing systems
Students exploring the intersection of AI and marketing
Course Highlights
Advanced prompt engineering techniques, real-world marketing applications, hands-on projects, and actionable strategies to immediately elevate your marketing campaigns. Our curriculum includes exclusive frameworks for AI-driven market research, competitor analysis, and customer journey optimization. You will get access to all the practical prompts the trainer uses in demonstrations.
What Sets Us Apart
This specialized marketing course delivers comprehensive real-world case studies and ready-to-use templates for immediate implementation. The course features recorded expert insights showcasing proven AI marketing strategies backed by detailed examples from successful AI-driven marketing campaigns.
Who this course is for:
- This course is ideal for those who are in marketing and digital marketing field. However, the concepts taught can be practiced by professionals in various other business roles, including sales, HR and even accounting.
- If you are someone who is wondering how to save hours of your time using effective prompt engineering, then this is the ideal course for you.
Instructor
- 4.3 Instructor Rating
- 82 Reviews
- 877 Students
- 1 Course
A Digital Marketing professional with over 15 years of experience, Amitha is one of the earliest adopters to the digital transformation wave in the profession of marketing. He is one of the most experienced digital strategists in Sri Lanka, and spearheaded digital strategy for some leading local and multinational brands.
He started his career in digital marketing in 2004, at a time when the topic of digital marketing wasn’t mainstream among the marketing fraternity in Sri Lanka. He joined a Colombo-based online travel agency, catering to European travelers, as an eCommerce executive and held the position of eCommerce manager when he finished his six-year tenure with the company.
In 2010, Amitha joined the global advertising giant Ogilvy as the head of Neo@Ogilvy, a new business unit specializing in digital advertising. Under his leadership, Neo@Ogilvy grew into being the pioneering digital agency in Sri Lanka serving many local and multinational companies. He is a visiting lecturer at the University of Sri Jayewardenepura on the subject of Digital Marketing, and he is the lead trainer at the Asia Pacific Institute of Digital Marketing (APIDM). He has addressed many forums in Digital Marketing
and technology field held in Colombo, Mumbai, and Cambodia. Amitha obtained his bachelor’s degree in Marketing from the University of Sri Jayewardenepura and obtained a Master of Business Administration degree from the Postgraduate Institute of Management at the same university.