
Explore Gen AI for sales revenue and growth, from Gen AI literacy to revenue management and account expansion, including prompting, forecasting, churn detection, and workflow integration.
Gain Gen AI literacy by understanding what generative AI is, its potential, and how it changes work via co-creation, validation, and orchestration, plus the three usefulness tiers and technical basics.
Contextualize the current state of GenAI by understanding foundation models, their uneven impact on work, and the cognitive, emotional, and organizational shifts they introduce.
Classify GenAI use cases by usefulness and risk, distinguishing tasks where it reliably augments work from those where it produces shallow reasoning, instability, or dangerous errors.
Evaluate how GenAI changes professional work by shifting effort from execution to automation, requiring structured reasoning, orchestration, and new validation responsibilities.
Understand the technical foundations of GenAI systems—including models, context, embeddings, and hallucinations—to better interpret outputs, limitations, and failure modes.
Identify common organizational and human pain points in GenAI adoption, including unrealistic expectations, workflow misalignment, trust erosion, and cognitive degradation.
Explore how generative AI enhances revenue management by automating opportunity scoring, forecasting, and churn detection, with top use cases and practical guidance for prioritizing opportunities.
Gen AI automates opportunity prioritization by analyzing structured and unstructured data from CRM and emails, scoring by likelihood to close, and updating priorities with explanations while preserving human validation.
Explore Gen AI revenue management use cases, learn to prioritize revenue opportunities, automate forecasting, and detect churn signals to identify at-risk clients.
Leverage gen AI to drive sales growth by automating account expansion, upsells, cross-sells, sales planning, and generating sales reports with LLMs, while extracting insights from market data.
Leverage Gen AI to drive revenue growth through account expansion, strategic sales planning, and automated sales reports. Navigate data fragmentation and human accountability to avoid false confidence and hallucinations.
Gen AI account expansion identifies opportunities from usage, purchase history, and CRM notes, tailors proposals for cross-sell and upsell, and generates materials while humans validate timing and value.
Leverage Gen AI to automate strategic sales planning, from market analysis and goal setting to scenario simulation and real-time recalibration, with human validation to ensure realism.
Explore Gen AI literacy, prompting, and adoption to drive revenue management and growth by automating opportunity identification, forecasting, churn detection, and sales planning.
GENERATING REVENUE WITH GENERATIVE AI
Gen AI is disrupting various industries. Among which, sales and account management.
Learning to quickly learn how to use Gen AI, and integrate it into workflows, becomes crucial for any sales professional.
But not just integrating it naively - integrating it realistically, aware of its drawbacks, and still obtaining results. Knowing what to use it for, and what to avoid using it for.
So what can we automate, in revenue management, with Gen AI?
That's what we'll go through in this course.
LET ME TELL YOU... EVERYTHING.
Some people - including me - love to know what they're getting in a package.
And by this, I mean, EVERYTHING that is in the package.
So, here is a list of everything that this course covers:
You'll learn about Gen AI literacy. How it's impacting the world right now, the 3 tiers of Gen AI tasks, what is hype and what is true capability, how Gen AI changes work and workflows, basic technical aspects of models (parameters, context window, embeddings and vectorization, etc), common pain points, and more;
You'll learn about working with Gen AI. The right frame to adopt, the basic components of prompts and how to do prompt engineering, the major modes of working with Gen AI (interfaces, embedded in programs and/or agents), structuring reasoning (including common structures like chains, loops, validation loops), the major types of errors and how to vet them (hallucinations, insufficient outputs, untable outputs, biases), the uncanny and weird effects of using Gen AI (editor syndrome, the "Gendela Effect", etc), key principles to adopt Gen AI at work, and "problems at the joints" (when individual outputs work, but they don't fit together);
You'll learn about how to perform various activities, within revenue management, with Gen AI. How to automate the scoring and prioritization of sales opportunities, how to automate sales forecasting, and how to automate churn detection with LLMs;
You'll learn about how to perform various activities, within strategic account expansion, with Gen AI. How to automate suggestion of expansions and upsells, how to automate strategic sales planning, and how to automate sales report generation with LLMs;
MY INVITATION TO YOU
Remember that you always have a 30-day money-back guarantee, so there is no risk for you.
Also, I suggest you make use of the free preview videos to make sure the course really is a fit. I don't want you to waste your money.
If you think this course is a fit, and can take your knowledge of dealing with change to the next level... it would be a pleasure to have you as a student.
See on the other side!