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Generative AI for Senior Leaders | Master Prompt Engineering
Rating: 4.7 out of 5(3 ratings)
20 students

Generative AI for Senior Leaders | Master Prompt Engineering

Transform Your Business: learn GenAI, Large Language Models (LLM/GPT), Deep Learning, AI Team Management & AI Ethics
Last updated 5/2025
English
English [Auto],

What you'll learn

  • Understand the basics of generative AI, the different types of models, and ethical considerations
  • Explore practical applications and use cases across marketing, customer service, product design, software engineering, and finance
  • Learn how to craft effective prompts (prompt engineering) to achieve desired AI outputs, considering ethical and governance aspects
  • Develop strategies for integrating GenAI into your organization, from data readiness to workforce training
  • Gain a high-level understanding of machine learning algorithms for classification, regression, and unsupervised learning, as well as Large Language Models (LLM)
  • Learn how to make AI-Driven decision-making, harnessing the synergy between human and artificial intelligence in decision-making processes

Course content

6 sections • 33 lectures • 1h 56m total length
  • Instructor presentation3:39

    An instructor with electrical engineering and AI expertise introduces the course, sharing practical AI and machine learning insights from research and industry to empower senior leaders with real-world applications.

  • AI statistics and trends6:28

    Explore how generative AI adoption boosts productivity and cuts costs across sectors, with real-world ROI, case studies, and a leadership roadmap for AI value realization.

  • GenAI implementation journey6:04

    Learn a three-step AI journey—experimentation, integration, transformation—with a lean blueprint, pilot projects, measurable outcomes, cross-functional teams, governance, and two starting pilots in marketing content generation and customer service automation.

  • MegaMart case study4:30

    Megamart's case study demonstrates how generative AI transforms retail operations, from marketing and customer service to inventory and forecasting, boosting revenue growth and reducing costs through personalization and real-time insights.

  • What is a GenAI model?2:32

    Explore how genai models create new content from text to images. Compare gan models, vae models, and transformers and note uses like ChatGPT for customer service and Nike design iterations.

  • Strategic implementation guide5:26

    Apply strategic ai deployment by starting with focused use cases, balancing off-the-shelf and custom models, and aligning data, resources, and ethics with business goals.

Requirements

  • An open mind and the willingness to promote change

Description

The Generative Artificial Intelligence (AI) for Leaders course provides a comprehensive exploration of how generative AI (GenAI) can be integrated into business operations to drive innovation, efficiency, and growth. Designed for business leaders and managers, this course covers foundational knowledge, real-world applications, ethical considerations, and strategic implementation of GenAI technologies, going way beyond conversational models like ChatGPT and DeepSeek.


Transformation - By Completing This Course, You Will Be Equipped to:

  • Identify and leverage GenAI opportunities within their business operations

  • Implement AI-driven strategies to enhance customer engagement and employee productivity

  • Cultivate an AI-ready culture and manage change effectively

  • Understand and navigate ethical considerations and governance models for AI adoption

  • Learn how to train and guide teams to make decisions that combine human intuition with AI-driven insights, unlocking the full potential of AI in the decision-making process.


Exceptional Differentiators:

  • Real-World Case Studies: Learn from practical examples where GenAI has transformed businesses across various industries.

  • Comprehensive Approach: The course covers not just the technical aspects but also the strategic, cultural, and ethical implications of AI integration.

  • Prompt Engineering Focus: A dedicated section on prompt engineering to ensure leaders understand how to guide AI towards desired outcomes.

  • Strategic Integration: Provides a clear framework (PIVOT) for implementing AI-driven business models.

  • AI-Driven Decision-Making Training: Equips leaders with the skills to train teams in leveraging AI for optimal decision-making.

  • Capstone Project: Opportunity to apply learned concepts to build an AI-powered business model tailored to your organization.


Career Advancement:

In a rapidly evolving digital landscape, your expertise in Generative AI will give you a competitive edge. Immerse yourself in a program that combines cutting-edge theory with practical application, making you a leading force in AI-driven innovation. Enhance your leadership credentials and unlock new opportunities in both established and innovative industries by mastering Generative AI.


Your journey towards transforming businesses and your own career starts here.

See you in the course

Prof. Eng. Guilherme Schünemann, PhD

Who this course is for:

  • Business leaders and managers at all levels
  • CEOs and senior executives
  • Aspiring managers and leaders
  • Professionals looking to advance their careers with AI skills