Generative AI for Marketing Leaders

Name: Generative AI for Marketing Leaders
Rating: 4.4 (106 reviews)

Lead AI-driven marketing with confidence—covering GenAI basics, ad copy, personalization, and customer insights.

Role Play

Created byStart-Tech Academy, Abhishek Bansal, Pukhraj Parikh

Last updated 4/2026

English

What you'll learn

Grasp core AI concepts like machine learning, LLMs, tokens, and context windows without needing technical expertise
Discover real-world marketing use cases of generative AI across ads, email, SEO, chatbots, personalization, and more
Learn how leading brands use AI to boost engagement, conversions, loyalty, and customer insights through case studies
Explore quick-start options like API-based tools (ChatGPT, Gemini) to rapidly experiment with AI in your marketing workflows
Evaluate when to outsource AI solutions versus build internal capabilities, and what model fits your organization best
Use simple frameworks to identify high-impact AI opportunities across your marketing funnel
Understand the data, talent, and tools required to implement AI solutions effectively and responsibly
Define clear goals, success metrics, and ethical boundaries for AI-powered marketing campaigns

Course content

7 sections • 37 lectures • 4h 3m total length

Introduction4:26
Explore how generative AI transforms marketing leaders' strategies with practical case studies, implementation options, ROI assessment, and ethical considerations for real-world campaigns.
Course Resources0:04

How AI Learns19:23
From Linear Regression to Neural Networks11:34
Follow the same predict, measure loss, and optimize loop as it scales from linear regression to neural networks and CNNs, enabling spam detection, image analysis, and recommendations.
Understanding "Tokens" – Why They Matter14:07
Transformers – The Engine Behind Modern Language Models5:39
How Language Models Predict – Probabilities, Context Windows, and Sampling8:58
Pre-training vs. Fine-tuning – When & Why10:28
Challenges in Pre-training - Open Source models3:29
Quiz

Marketing Strategies with Generative AI – Introduction5:48
Discover how generative ai becomes a strategic marketing tool, accelerating content creation, personalization, and real-time optimization. Explore multimodal models that combine text and video to boost creativity with governance.
Generating Creative Ad Copy and Headlines with AI9:39
Personalized Email Marketing with AI7:19
Optimizing Digital Ads and SEO with AI8:32
AI-Powered Chatbots8:28
Explore how AI-powered chatbots provide instant, 24/7 support, personalize interactions, and boost sales with real-world examples like Erica, Julie, and Cdiscount.
AI Personalization7:20
Sentiment Analysis with AI8:10
Retention and Loyalty with AI7:18
Quiz
About the upcomming Roleplay0:38
Interview Scenario on Generative AI's Role in Marketing

Identifying and Evaluating Opportunities - Introduction0:47
Identify AI opportunities in marketing operations and evaluate them by assessing business value, team readiness, compliance, and defining clear objectives and success metrics.
Identifying Opportunities for AI Integration in Marketing9:00
Financial Evaluation of the Opportunities9:26
Quiz
Assessing Workforce AI Capabilities9:49
Defining Clear Objectives6:28
Ensuring Compliance10:22
Conclusion and Future Trends of Gen AI7:04
Review how generative ai works and applies to marketing, and preview future trends like multimodal marketing, ai copilots, hyper personalization, and responsible leadership that guides data-driven customer experiences.
Quiz
Interview Simulation: Generative AI Strategies in Marketing
The final milestone!1:33
Celebrate completing Generative AI for Marketing Leaders course and reaching the final milestone, join the top 5 percent of learners, and download your certificate after all lectures are marked complete.

Requirements

A computer with internet access, basic familiarity with browsing tools, and a willingness to explore AI-assisted learning methods.
No prior AI knowledge required!

Description

If you're a marketing leader, strategist, or digital innovator trying to stay competitive in a rapidly evolving landscape, imagine having a creative partner that helps you generate high-impact content, personalize customer journeys at scale, and optimize campaigns in real-time. What if your decisions were guided not only by data—but by intelligent, generative insights?

In this hands-on and forward-looking course, you’ll gain the strategic understanding and technical confidence to lead with Generative AI. Whether you're enhancing your brand’s creativity, scaling performance marketing, or transforming how your team operates, this course gives you the knowledge, frameworks, and tools to lead boldly in the AI-powered era.

In this practical course, you will:

Understand the fundamentals of how Generative AI works—from linear regression to large language models, embeddings, and transformers.

Explore powerful marketing applications like creative ad generation, email personalization, AI-driven SEO, chatbot automation, sentiment analysis, and retention strategies.

Learn how to implement Gen AI across your team—whether you’re building in-house capabilities, leveraging APIs, or using cloud-based AI tools.

Make smart investment decisions by evaluating opportunities, aligning goals, assessing AI readiness in your workforce, and ensuring ethical and compliant deployment.

Stay future-ready by understanding key trends, strategic risks, and the evolving AI marketing playbook.

Generative AI is more than a buzzword—it’s a transformational capability. This course helps you not just understand the tech, but lead its adoption with vision, responsibility, and measurable business value.

Throughout the course, you'll engage in leader-focused activities like:

Using AI tools to generate creative campaign assets and content
Exploring side-by-side demos of personalization and automation
Evaluating whether to outsource or build internal Gen AI talent
Mapping out your AI maturity roadmap and governance plan
Discovering how to use AI to support strategic decision-making

Whether you're preparing for an enterprise-scale AI rollout or experimenting with early-stage marketing automation, you’ll walk away with the strategic clarity and practical skills needed to lead in an AI-powered world.

Enroll today to lead the future of marketing—powered by creativity, guided by AI, and driven by results.

Who this course is for:

Marketing leaders seeking to integrate AI into their campaigns and decision-making
Brand and digital managers looking to boost performance with generative AI
CMOs and strategy heads wanting to explore AI’s potential in personalization and retention
Non-technical professionals aiming to lead AI-driven marketing initiatives confidently

Generative AI for Marketing Leaders

What you'll learn

Explore related topics

Course content

Introduction2 lectures • 5min

Introduction to Generative AI3 lectures • 21min

Understanding the Foundation of AI7 lectures • 1hr 14min

Generative AI Applications in Marketing10 lectures • 1hr 3min

Implementing AI in Your Marketing Function6 lectures • 25min

Evaluating AI Opportunities & Strategic Readiness9 lectures • 54min

Conclusion2 lectures • 2min

Requirements

Description

Who this course is for: