Gen AI for Healthcare Marketing & Patient Engagement

Name: Gen AI for Healthcare Marketing & Patient Engagement
Rating: 3.8 (17 reviews)

Transform Healthcare Marketing & Patient Engagement with Generative AI: From Basics to Advanced Expertise

Created byTech Jedi

Last updated 1/2025

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What you'll learn

Understand the fundamentals of Generative AI and its applications in healthcare marketing.
Identify data sources, collect, and preprocess healthcare data while ensuring privacy and security compliance.
Apply ethical principles and regulatory guidelines (HIPAA, GDPR) when using AI in healthcare.
Build, optimize, and evaluate AI models for patient engagement, marketing campaigns, and outreach.
Integrate AI tools with healthcare systems, including databases, CRMs, and analytics platforms.

Course content

6 sections • 25 lectures • 1h 27m total length

Overview of Generative AI3:16
Explore how generative AI creates personalized healthcare marketing content, from tailored emails and social posts to virtual patient experiences.
Applications of Generative AI in Healthcare4:58
Explore how generative ai transforms healthcare marketing and patient engagement by creating personalized content, chatbots, virtual simulations, and 24/7 patient education, demonstrated with diabetes management video.
Challenges and Opportunities in Healthcare Marketing2:58
Explore the challenges and opportunities of using generative AI in healthcare marketing to personalize patient communications, scale content, and enhance engagement while safeguarding privacy, ethics, and governance.
Environment Setup for Healthcare Marketing - Jupyter Notebook2:30
Explore environment setup for healthcare marketing using a Jupyter notebook to leverage Gen AI for patient engagement.
Hands-on Demo: Getting Started with Generative AI Tools2:39
Explore practical steps to get started with generative AI tools for healthcare marketing and patient engagement in this hands-on demo.

Data Sources for Healthcare Marketing4:46
Explore data sources for healthcare marketing and harness generative AI to create personalized patient education materials, social media posts, and targeted emails from EHRs and patient feedback.
Data Privacy and Security in Healthcare4:01
Explore how generative AI transforms healthcare marketing and patient engagement with personalized content, while ensuring HIPAA-compliant privacy, data security, anonymization, encryption, and access controls.
Hands-on Demo: Data Collection and Preprocessing Techniques3:20
Explore hands-on techniques for data collection and preprocessing in Gen AI for healthcare marketing and patient engagement, with practical demos to prepare datasets for AI-powered campaigns.

Regulatory Compliance in Healthcare Marketing4:13
Bias and Fairness in AI Algorithms5:03
Uncover bias and fairness in generative AI for healthcare marketing and patient engagement, using data auditing, algorithm testing, and diverse perspectives to create personalized content and improve outcomes.
Hands-on Demo: Ethics in Healthcare Marketing2:33
Participate in a hands-on demo exploring ethics in healthcare marketing, with a focus on responsible use of generative AI to improve patient engagement.

Evaluation Metrics for Healthcare Marketing2:41
Leverage generative ai to create personalized, dynamic healthcare marketing content at scale, analyze patient data, and track metrics like engagement, conversion, and health outcomes to improve patient engagement and outcomes.
Optimization Techniques for Generative AI Models4:19
Optimize generative AI models for healthcare marketing and patient engagement through data curation, architecture, fine tuning, and prompt engineering. Demonstrate hands-on optimization and a case study on improved patient satisfaction.
Performance Measurement in Patient Engagement3:45
Continuous Improvement Strategies2:58
Explore continuous improvement strategies for generative ai in healthcare marketing and patient engagement, including personalized interactive experiences and diabetes education videos, with attention to privacy laws, bias, and accountability.
Hands-on Demo: Evaluating Model Performance3:10
Explore a hands-on demo of evaluating model performance with Gen AI for healthcare marketing and patient engagement.

Integrating AI Solutions in Healthcare Systems4:08
Integrating generative ai solutions in healthcare systems automates appointment scheduling, billing, and medical records, enables personalized treatment recommendations from patient history, and enhances workflows, patient engagement, and care.
Deployment Strategies for Generative AI Models4:33
Explore deployment strategies for generative AI models in healthcare marketing and patient engagement. Leverage language models and text-to-image models to personalize outreach.
Adoption and Change Management in Healthcare Marketing3:00
Explore how generative AI enables healthcare marketing to create personalized educational materials for patients with chronic conditions at scale, while addressing HIPAA, ethics, and change-management needs.
Sustainability and Scalability in Healthcare Engagement2:09
Discover how generative ai enables sustainable, scalable healthcare engagement through automated, personalized education, reminders, and social content, with attention to data privacy, ethics, and system integration.
Hands-on Demo: Connecting Healthcare Database and Generating Insights2:44
Engage in a hands-on demo that connects a healthcare database to generate insights using Gen AI for healthcare marketing and patient engagement.

Success Stories in Healthcare Marketing with AI2:09
Explore success stories of generative AI in healthcare marketing, featuring interactive patient engagement tools, AI chatbots, and personalized campaigns that boost patient engagement and satisfaction.
Challenges Faced by Healthcare Organizations5:03
Use generative AI to enable highly personalized healthcare marketing and patient engagement. Analyze patient data to tailor messages, chatbots, and customized treatment plans, while addressing ethics, trust, and governance.
Future Trends in Healthcare Marketing and Patient Engagement3:25
Explore future trends in using generative AI to personalize patient communications, educational materials, and virtual assistants. Integrate multimodal models with EHRs and wearables to enhance real-time patient engagement and outcomes.
Hands-on Demo: Case Study Analysis3:13
Explore hands-on case study analysis for applying generative ai in healthcare marketing and patient engagement.

Requirements

No prior knowledge of Generative AI or healthcare marketing is required—this course is designed for beginners and professionals alike.
A willingness to learn and explore how AI can transform healthcare marketing and patient engagement.
Basic computer skills and familiarity with using online tools and software.

Description

The future of healthcare marketing and patient engagement is being redefined by Generative AI — and this course, “Gen AI for Healthcare Marketing & Patient Engagement,” equips you with the essential knowledge and hands-on skills to thrive in this transformation. You’ll explore how AI-driven tools are enabling healthcare professionals, marketers, and organizations to deliver personalized, data-driven, and ethically sound patient experiences at scale.

Starting with the fundamentals of Generative AI, you’ll learn its applications in healthcare marketing, including automated content generation, patient outreach, chatbots, and sentiment analysis. The course then dives into data collection, preprocessing, and regulatory compliance with healthcare privacy standards such as HIPAA and GDPR. You’ll gain practical exposure through Jupyter Notebook demos and real-world projects to understand how to clean, analyze, and use healthcare data responsibly.

Next, you’ll discover optimization and evaluation techniques for AI models, enabling you to measure campaign performance, predict patient behavior, and enhance engagement outcomes. The course also emphasizes ethical AI use, bias prevention, and long-term sustainability in digital health systems.

Through interactive demos, case studies, and success stories, you’ll learn how top healthcare organizations are leveraging AI to improve patient acquisition, education, and retention.

By the end of this course, you’ll be ready to design, implement, and manage AI-powered marketing strategies that boost patient satisfaction, operational efficiency, and overall healthcare excellence.

Who this course is for:

Healthcare Marketers & Strategists looking to automate campaigns, personalize outreach, and improve patient engagement using AI.
Hospital Administrators & Healthcare Executives seeking to enhance communication, retention, and satisfaction through AI-driven insights.
Data Scientists & Analysts interested in building and optimizing generative AI models for healthcare applications.
Developers & AI Engineers who want hands-on experience integrating AI tools with healthcare databases and systems.

Gen AI for Healthcare Marketing & Patient Engagement

What you'll learn

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Course content

Introduction to Generative AI in Healthcare5 lectures • 16min

Data Collection and Preprocessing3 lectures • 12min

Ethical Considerations in Healthcare Marketing3 lectures • 12min

Evaluation and Optimization5 lectures • 17min

Integration and Implementation5 lectures • 17min

Case Studies and Real-World Applications4 lectures • 14min

Requirements

Description

Who this course is for: