Do you really need to keep paying for more leads…


Or does your company need to deliver more value to the customers you already have?

Imagine stopping all your advertising today.


Would your company keep growing, or would it stop immediately?

HI, my name is Héctor Peña,

and for 20 years I led teams and strategies at Heineken®, in one of the most competitive industries in the world.


Today, thanks to the trust of more than 60,000 students and the quality of my courses, I have been named an Udemy® Instructor Partner.


I have more than 30 years of experience as a professional coach, helping people like you and large companies transform their relationship with their customers.

This course is my most innovative proposal: combining Generative AI with Customer Success to turn your customer experience into your most powerful competitive advantage.

What you will learn

Master the most powerful AI applications for Customer Success:

ChatGPT, Claude, HeyGen, DeepSeek, Perplexity, Tidio, and Zapier.

Create your own Custom GPT to answer frequent questions and support your Customer Success strategy.

Master CS tools: Buyer Persona, Empathy Map, Customer Journey Map, and Service Blueprint to understand what your customers think, feel, and expect.

Design WOW moments and cross-selling and up-selling strategies without being invasive.

Build chatbots and intelligent agents that interact and perform support tasks without coding.

Implement metrics and dashboards (NPS, CSAT, Churn) to anticipate risks and measure results.

Automate workflows with no-code tools to scale your operations.

Design an action plan to ensure AI adoption inside your company.

Course Methodology

A program of 14 practical classes divided into four sections:

Foundations and creation of your Custom GPT


Tools to understand your customer


Relationships and growth with Generative AI


Follow-up and implementation with metrics and automation

Each class includes:

Downloadable presentations.


Workbooks with step-by-step methodology

and ready-to-use prompts (plus extra prompts).


Practice databases to experiment with.

Why take this course?

Because 70% of growth can come from your current customers,


but most companies still focus only on acquiring new ones.

Here you will learn how to close that gap, boosting your strategy with Generative AI.

You do not need to code: we will go step by step, with clear examples and accessible tools.

Who is this for?

Customer Success, Sales, Marketing, and Customer Service professionals who want to scale.

Leaders and entrepreneurs who want to turn retention and expansion into a growth engine.

Executives who want to use Generative AI in their daily work without depending on technical teams.

Anyone who wants to learn AI tools.

When you finish, you will be able to detect risk signals, anticipate your customers, create memorable experiences, and scale your impact with AI.

This course is part of the Udemy Business catalog — chosen by major companies to train their teams —

and it is also available in the Personal Plan, the best option to learn at your own pace.

Enroll today and discover how Customer Success, Powered by Generative AI can add value to your résumé.

See you in the first class.