I have been working with commercial, business information/data for two decades - adapting to the evolving data landscape. My knowledge and skillset encompasses the entire data life-cycle including data entry, data extraction, data interpretation, data presentation and data provision - utilising a wide range of tools and techniques.
Sectors and functions I have worked in include IT, Retail, Marketing and Finance. Within these roles I have worked autonomously, part of a team, as team lead, consulting other organisations and, at board level, advising on business strategy - progressing from junior to senior posts.
I have worked with both B2C and B2B-oriented corporations dealing with datasets ranging from hundreds to millions. I am experienced at providing insight for digital and non-digital commercial channels – presenting a unified customer view where possible.
In my spare time I enjoy learning and experimenting with new technologies, keeping me as far in front of the technology curve as possible. Additionally I volunteer my services, for free, for community initiatives - working to help support and empower women and families from deprived backgrounds.
Core skills: Business Intelligence, Insight, Customer Journeys, Retention, Segmentation, Data Warehousing, Strategy, Forecasting, Leadership, Market Research, Tableau, SQL Server, MySQL, Cognos, Business Objects, Crystal Reports, Big Data, Analytics, Data Mining, Crystal Enterprise, Targit, Wordpress, Social Media, Criteo, Google Analytics, SharePoint, Zendesk, FogBugz, Reporting Services, Power BI, Alteryx, Qlik Sense, Access, Excel, Data Mining, GDPR, Office365, Google Tag Manager, SalesForce