Gamification: Motivation Psychology & The Art of Engagement
4.3 (3,177 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
13,261 students enrolled

Gamification: Motivation Psychology & The Art of Engagement

Learn how to motivate and engage anyone by learning the psychology that underpins human behaviour.
4.3 (3,177 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
13,261 students enrolled
Created by Rob Sutcliffe
Last updated 8/2019
English [Auto]
Current price: $65.99 Original price: $94.99 Discount: 31% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 3 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Understand the psychology of human behaviour
  • Motivate your students, staff, customers, users and yourself
  • Build an engagement plan to create change in a community
  • You must have an open mind
  • You'll need to invest time in the student discussions
  • Ideally you'll have a community to test your ideas on

The Art of Engagement and The Psychology of Motivation is a course that will teach you about human beings and what encourages them to do the things they do. This unique course is inspired not just from text books and science experiments, but from personal, first hand experience. Experience teaching children, managing teams and design applications.

The curriculum is designed to be studied over several weeks, with each video giving you interesting concepts and studies to take away, think about and discuss with the tutor and the other students. You'll be encouraged to bring your personal engagement challenges to this course so we can build an engagement plan together.

If you're an application designer, teacher, manager or parent, the psychology to motivate your people is the same and by the end of this course you'll have built an incredibly simple engagement plan to motivate change in any community. You'll not only finish the course with your engagement plan, but the ability to easily reproduce it any time in the future you need to motivate change in a community.

Who this course is for:
  • Managers and team leaders
  • Teachers
  • User experience designers
  • Parents
Course content
Expand all 46 lectures 03:07:03
+ Introduction to Motivation and Engagement
2 lectures 10:10

It's really important to understand how cognitive dissonance turns what we assume will be good motivational techniques into bad ones. Once we have dispelled this myth we can start to learn about real engagement techniques.

Preview 06:49
+ The Science of Motivation
5 lectures 20:08

Why do we get motivated to do anything at all? Well it's natures way of keeping us alive. The first step is to understand how our brains work.

Dopamine: The Natural Reward Chemical

Human behaviour is no different to animal behaviour. What motivates the dogs and the rats will motivate us. This is the first step to understanding human behaviour.

Pavlovs Dog and skinners Rats

Once we understand what people really need, we can see what motivates them.

What Naturally Motivates Us?

What's the difference between intrinsic and extrinsic motivation? and why is it so important to make the distinction?

Intrinsic and Extrinsic Motivation
Section Summary
+ Status and Other Extrinsic Rewards
2 lectures 10:13

Status is low down the hierarchy of needs and an extrinsic motivator but it's cheap to provide so is often used as a motivational technique and although it works better than money, it still has it's problems.


We use up mental energy every time we make a decision. We'll only exert ourselves mentally so many times a day. If we can make decisions by copying others or doing what we did last time. We will.

Social Proof
+ Mastery
6 lectures 25:13

There are many kinds of feedback and they are all important to engage people

Giving Feedback

Without rules people can't be motivated. We don't know what we are trying to achieve. We need rules to motivate.

Creating Rules

No one want's an easy life. For people to be truly engaged they need a challenge.

Make It Difficult

People need a finishing line to stay motivated and by having smaller more regular goals then we are never that far from a finishing line.

Stepping stones

How can we stop people just walking out once they complete their the last goal. We need a way to keep them to have something else to work towards at the same time.

Reward Loops

The most important ingredient to mastery engagement. People can't master something they don't believe in.

The Desire To Master
+ Meaning
4 lectures 20:24

Why is meaning one of the four big intrinsic motivators?

It's Always Been About Meaning

Recent studies have shown that we are wrong about the things that we think will make us happy. When are the activitities that people really enjoy?

What Do People Really Enjoy?

So meaning is huge for engagement, but how do we create meaning?

Creating Meaning

Some lessons from the pros about telling engaging stories

the Art of Storytelling
+ Autonomy
6 lectures 26:44

Autonomy is all about authenticity. About people respecting who we are as people and accepting our contributions. This is vital for engagement.

Masters of Contributing

The ability to choose is as good as been listened to. When we get to put part of ourselves into something then we believe in it more.

Give Them Options

If we never fail. It's not a challenge. If it's not a challange we aren't engaged.

Let Them Fail

Do we actually love to fail?

We Love To Fail

Another reason why status doesn't work. But also why it's important to fail and let other around us fail, so we can be on the same level.

Status Seesaw

Ego is peoples biggest barriers to been themselves and without been themselves they don't have authentic autonomy.

Kill Your Ego
+ Community
4 lectures 15:44

Community is one of the four main intrinsic motivators and posibly the most engaging.

Finding Community

Could community be the biggest of all the motivators?

Loneliness Epidemic

Why help helps us build communities and drop our ego at the same time.

Let Them Help

What are the barriers to connecting as authentic people.

What's Stopping Us Been Us?
+ Building Our Engagement Plan
3 lectures 16:25

Let's collect together all the ideas we have come up with thought the course and start to brainstorm for our engagement plan

Building Our Engagement Plan: Part One

Which aspect of the person is each point motivating. Let's make sure we engage all the aspects.

Building Our Engagement Plan: Part Two

Finally let's reduce all our ideas down so we have at least one for each intrinsic motivator and each aspect the person.

Building Our Engagement Plan: Part Three
+ Example and Reference
13 lectures 40:26

This section will give a series of real word examples of gamification, motivation and engagement psychology. I'll show you real apps and which techniques they use to give you some inspiration for your own projects.

Examples Introduction

We'll look at some real games and what makes them different from none games. There is one very specific difference.

Gamification in Games

The importance of feedback to keep people motivated. But also exactly when and how to give it to them.

Instant Feedback

If you have a long progress bar it may demotivate people. You'll need another strategy to keep them going!

Multi Sensory Feedback

Progress bars are more than a way to provide feedback they let us know we have completed a task and can stop thinking about it. There can be a negative side to this! 

Progress Bars

What if your progress bar is too long? You don't want people loosing motivation half way! 

Multiple Feedback Loops

You can see your progress without there been a completion state. I'm also going to show you one app that ticks all the boxes.

Continual Progress

One dark art of gamification is to make them feel they'll miss something if they stop using your app! These are some examples of apps that have done just that.

Loss Aversion

Currency and in app autonomy is a fantastic extra you can add to any app. Here are some examples of real world gamification in app examples.


Status is another dark art in gamification, here are a few examples and why you shouldn't use them!

Gold Card

We know random events are very powerful but can we just add them anywhere to make anything instantly more engaging. Here is one example that does just that!


The evil like button. Why you should never add a like button to your app. but why it would be very powerful if you were evil.


Engagement and Motivation don't all do hand in hand. sometimes we sacrifice one for the other. We need to take what we learned in the course and find our own balance!

Engagement vs Motivation
+ Thank You
1 lecture 01:36
Thank You and See You Soon