Gamification & Behavioral Design: The Octalysis Framework
What you'll learn
- Understand how the brain works
- How to trigger motivations
- Be able to apply behavioral design to all sorts of aspects in their lives, such as fundraising, sales, team motivation, parenting, teaching, relationships, and more.
- be able to identify the differences between White Hat Motivation (makes people feel powerful but not sense of urgency) and Black Hat Motivation (makes people feel urgent and obsessed, but leads to burn-out)
Requirements
- There are no real requirements before starting this course.
- Great plus if the student is already familiar with the Octalysis Framework, and/or have read the book Actionable Gamification, but those are not required to get a great experience from the course.
Description
This class teaches Gamification and Behavioral Design by world-renowned expert (Stanford, Google, LEGO, BCG, TEDx) and Original Creator of the Octalysis Framework Yu-kai Chou.
After taking this course, students should be able to understand how the brain works, how to trigger motivations, and be able to apply that to all sorts of aspects in their lives, such as fundraising, sales, team motivation, parenting, teaching, relationships, and more. One example would be that the student would be able to identify the differences between White Hat Motivation (makes people feel powerful but not sense of urgency) and Black Hat Motivation (makes people feel urgent and obsessed, but leads to burn-out), and understand in what scenarios to design for one over the other.
This course is all about changing Desired Actions through Gameful and Behavioral Design!
Who this course is for:
- Anyone who wants to understand how the brain works and apply that to improve their own lives should consider taking this course.
- People who desire to create habit-forming products, raise funding for organizations, increase their salary, motivate their team, reach their fitness potential, close more sales, and improve their dating lives
- As long as it is related to motivation of the self or others, there is no limit to how this knowledge of how the brain works can benefit you.
Instructor
![Yu-kai Chou](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.6 Instructor Rating
- 3,793 Reviews
- 21,226 Students
- 1 Course
Yu-kai Chou is an Author and International Keynote Speaker on Gamification and Behavioral Design. He is the Founding Partner and Chief Creation Officer of the consulting/design firm The Octalysis Group, and the Chief Mentor of Octalysis Prime, a Gamified Learning Platform. Formerly, Yu-kai was Head of Creative Labs as well as Head of Digital Commerce for HTC, and is currently leading social campaigns for HTC as a Social Ambassador.
Yu-kai is the Original Creator of the Octalysis Framework, and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards. Yu-kai has been a regular speaker/lecturer on gamification and motivation worldwide, including at organizations like Stanford/Yale/Oxford, Google, Tesla, IDEO LEGO, BCG, Turkish Airline, the governments of UK, Singapore, South Korea, Kingdom of Bahrain, and many more. His design work has empowered over 1 Billion users’ experiences across the world.
Yu-kai was one of the earliest pioneers in Gamification, starting his work in the industry in 2003. In 2015, Yu-kai was rated #1 among the “Gamification Gurus Power 100” by RISE, and was also awarded the “Gamification Guru of the Year” Award multiple years in a row by the Gamification World Congress and the Gamification Europe Conference. He has helped a variety of companies, from seed stage startups to Fortune 500 companies such as LEGO, Uber, Porsche, Walgreens, Microsoft, Fidelity Investments, AIG Japan, Verizon, and more. His work has also been featured in Forbes, The Wall Street Journal, Business Insider, The World Journal, PBS, NBC, and many more.
Previously, Yu-kai was the Chief Experience Officer of the Blockchain company Decentral, working with the Co-Founder of Ethereum Anthony Di Iorio to create delightful Blockchain experiences. Yu-kai is an Investor or Board Advisor for many organizations and companies, including Mighty Bear Games, LuckyDiem, Incentive Games, GoalSetter, Motion Auto, and many more.
Yu-kai is a follower of Christ, and his other hobbies include playing/teaching chess, writing/playing string quartet pieces, rating high quality movies, though he rarely has time for these hobbies. Yu-kai is the proud father of his twin daughters, Symphony and Harmony.