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Games User Research Methods
New
1 students
Created byJanne Tyni
Last updated 4/2026
English

What you'll learn

  • Select the Right Research Method You will learn to analyze your specific development questions and choose the most effective Games User Research (GUR) methods.
  • Execute Foundational GUR Studies You will be able to confidently plan and execute a variety of core research studies.
  • Analyze and Present Player Data You will learn to analyze both qualitative and quantitative player data to identify key findings.
  • Integrate GUR into Your Development Process You will understand how to strategically embed player research activities into different development models.

Course content

5 sections28 lectures2h 28m total length
  • Download the Course Book0:01

    In this lecture, we'll get you set up with the primary learning material for the course: the book "Games User Research Methods." We'll show you exactly where to download it. This book is your essential companion, and having it on hand will be key to following the lessons and mastering the concepts we'll cover together.

  • The Purpose of GUR & The Research Cycle9:03

    Welcome to the first core lecture of the course. Here, we establish why Games User Research is not a “nice-to-have,” but a practical system for reducing design risk. You’ll learn how teams move from intuition-driven decisions to evidence-backed iteration using a repeatable research cycle. We break down each stage—defining the question, planning methods, collecting data, analyzing results, and turning insights into action. By the end, you’ll understand how structured GUR prevents costly guesswork and helps teams build player-centered experiences with greater confidence.

  • Qualitative vs. Quantitative Data5:32

    In this lecture, we unpack one of the most important distinctions in research practice: the difference between quantitative and qualitative evidence. You’ll learn how quantitative data explains what is happening at scale, while qualitative data reveals why players behave the way they do. We explore when each approach is strongest, where each can mislead if used alone, and how combining them creates richer insight. This session gives you the foundation to choose the right data lens for your research goals and avoid one-dimensional conclusions.

  • Ethical & Inclusive Data Collection6:54

    This lecture focuses on research integrity: how to collect player data responsibly, ethically, and inclusively. You’ll learn practical standards for informed consent, privacy protection, participant safety, and bias reduction in recruitment. We also cover why inclusive sampling is essential if you want findings that truly reflect your player base. Rather than treating ethics as compliance paperwork, this session frames ethics as core quality control for trustworthy insight. By the end, you’ll be equipped to design studies that are both rigorous and respectful.

  • Gameplay Deep Dive: Accessibility5:51

    In this deep dive, we analyze accessibility as a concrete design achievement rather than an abstract principle. Using The Last of Us Part II as a case example, we examine how thoughtful accessibility systems can improve usability for a broad range of players while preserving immersion and gameplay depth. You’ll learn to evaluate accessibility decisions through a research lens: what friction they remove, what players they include, and how they influence trust and retention. This lecture shows how accessibility is both ethical design and smart product strategy.

Requirements

  • There are no strict prerequisites for taking this course! It's designed to be a comprehensive guide, welcoming everyone from aspiring indie developers and students to seasoned industry professionals.

Description

This course contains the use of artificial intelligence.

Are you building a game based on gut feelings and assumptions, hoping players will love it? It's time to stop guessing and start knowing.

In the competitive world of game development, understanding your players isn't a luxury—it's the single most critical factor for success. But how do you move beyond your own perspective to see the game through their eyes? How do you gather feedback that is not just interesting, but truly actionable?

This comprehensive course is your definitive guide to the powerful and essential discipline of Games User Research (GUR). Adapted from the book "Games User Research Methods: A Player-Centered Toolkit," this course provides a practical, step-by-step roadmap for integrating player feedback into every stage of your development cycle.

You will journey through a complete toolkit of over a dozen professional data collection methods, learning not just the theory but the practical application of each. We will cover everything from:

  • Behavioral Methods like large-scale in-game telemetry, methodical A/B testing, and the core GUR activity of playtesting.

  • Attitudinal Methods to understand what players think and feel, using tools like surveys, player interviews, focus groups, and diary studies.

  • Expert & Community-Driven Insights by leveraging heuristic evaluations and systematically listening to the valuable feedback on forums and social media.

Using the fictional game "Starlight Odyssey" as a running case study, every concept is grounded in a real-world development context. You will learn not just how to collect data, but how to choose the right method for your specific question, how to do so ethically, and how to present your findings with impact to drive real change.

By the end of this course, you will be equipped to build a crucial bridge between your design intent and your players' reality, empowering you to make informed, evidence-based decisions that lead to more intuitive, engaging, and ultimately more successful games.

Enroll today and start building games your players will truly connect with!

Who this course is for:

  • This course is for all game creators—indie developers, designers, UX researchers, students, and QA professionals—who want to build better games by understanding their players through practical, data-driven research methods.