Game Industry Events: Showcase Your Game & Attract Players
What you'll learn
- Prepare for an event efficiently
- Make goals, prioritize them, and stick to them during the event
- Set up a booth that will draw attention of players
- Understand which promotional material & merchandise will help sell your game
- Meet new people and network efficiently
- Know where & how to meet publishers and press at an event
- Understand how to present their game to publishers and press
- Know how to make your game demo fitting to events
- No prior knowledge is required. This course will help you prepare for an event in the game industry
- You should have access to a computer with internet connection.
Learn everything about making a presence at a game event
- How do you showcase your game at an event?
- What merchandise is best to give to players?
- How do you meet press and publishers?
- What is the best way to pitch your game?
- How does networking in the game industry work?
The aim of this course is to help you prepare for attending a game event. You will get hands-on tips about setting up a booth, how to attract players, how to meet press and publishers, how to pitch your game and network efficiently.
This course combines experience with practical examples through interviews with professionals in the game industry.
This course includes interviews with:
- Vlad Micu (Business Developer, Consultant, Videogame Visionary)
- Sabina Dirks (Event Organizer of INDIGO and Casual Connect Amsterdam, Dutch Games Association)
- JP van Seventer (Managing Director Dutch Game Garden)
At the end of this course, you are prepared to tackle any event in the game industry.
Who this course is for:
- Game developers that want to showcase their game at an event
- Game developers that want to make the most out of
- Anyone that wants to attend an event in the game industry
Game Garden Academy is a portfolio of online video courses about game business for starting game developers and students. Game Garden Academy covers a range of topics that developers have to deal with today: marketing, PR, monetization, funding, publishing, team composition, and more. Speakers with years of experience in the video games industry share their expertise and give hands-on tips & tricks to up your game when it comes to entrepreneurship. Game Garden Academy focuses on providing practical examples and personal stories instead of dry statistics. With these courses, developers have a solid basis to do business in the volatile, ever-changing games industry.
Game Garden Academy is set up by Dutch Game Garden. We host the largest gamedev hub in the Netherlands, and have housed over 130 game companies. Besides providing studio space, we organize numerous events for the development community: talks, workshops, network activities, and showcases. We also provide advice, matchmaking, and a startup support program that helps promising game startups with individual coaching, workshops, and lectures.
Our mission is, simply put, to help game developers become more successful. We believe the games industry harbors incredible talent. Making a living and surviving as a company is extremely challenging, however. Since 2008, we have closely worked with over 75 game startups, earning a ton of valuable information about how game studios work, their strengths and their pitfalls. We’ve seen teams fail, we’ve seen teams become wildly successful, we’ve seen teams simply survive. From those experiences, there’s a lot of lessons learned that we’d like to share with you in these courses.
Eline Muijres is Board Member of Games [4Diversity]. Eline has been working in the games industry since 2008, starting out as a game journalist for various websites and magazines. She specializes in PR, marketing, and production for video games, helping independent game developers become more visible and successful. She worked at game studio Game Oven on Bounden, a mobile ballet game for two players, that won multiple awards. Eline’s PR work for video games resulted in coverage by media outlets like The New York Times, The Guardian, BBC, The LA Times, Kotaku, The Verge, and Mashable. With her experiences of the inner workings of a small game studio, she aims to spread knowledge about game business topics to indie developers.