Fundraising Metrics
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Fundraising Metrics

Understanding what to measure and why for fundraising analysis
0.0 (0 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
5 students enrolled
Created by Kirk Schmidt
Last updated 2/2020
English
English [Auto]
Price: $144.99
30-Day Money-Back Guarantee
This course includes
  • 2.5 hours on-demand video
  • 3 articles
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
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What you'll learn
  • Understand fundamental concepts behind the metrics we use in fundraising
  • How to apply metrics to fundraising to measure gifts, donors, and overall fundraising performance
Requirements
  • Access to spreadsheets (Microsoft Excel or Google Sheets)
Description

This course is designed to look at the metrics that we use in fundraising and the fundamental principles behind them.

This course has three main goals:

1) Get you familiar with different types of metrics that will be useful when measuring your fundraising

2) Provide you with fundamentals behind these metrics, so you understand what it is that they are actually telling you

3) Give you opportunity to apply your learning through quick assignments using Microsoft Excel or Google Sheets, and quizzes along the way to make sure you understand the metrics

You are going to learn the fundamentals behind the calculations that are common in the sector, but also tackle some important calculations that you may not be as familiar with. You will be able to understand why multiple retention rates are better than a single rate, the difference between cost-to-raise-a-dollar and return-on-investment (and how to move from one to the other), and evaluating whether donors will bring in more than you spend acquiring them.

Who this course is for:
  • Fundraisers who are looking to move to more data-driven fundraising
Course content
Expand all 38 lectures 02:32:19
+ Measures of Central Tendency
11 lectures 45:45
Introduction to Measures of Central Tendency
00:11
Median
04:16
Mode
03:30
Mean, Median, and Mode
4 questions
Mean, Median, and Mode in Spreadsheets
06:06
This will give you opportunity to try mean, median, and mode in spreadsheets.
Trying Mean, Median, and Mode in Spreadsheets
4 questions
Understanding Skew
05:28
Dealing with Outliers
04:20
Trimmed Mean
04:01
Winsorized Mean
05:02
Trimmed Mean and Winsorized Mean in Spreadsheets
04:48
Using the same set of numbers as the last assignment, we are going to use trimmed mean to calculate values between the mean and the median.
Adding Trimmed Mean
4 questions
Measures of Central Tendency: Review
02:16
+ Fundamentals
5 lectures 19:24
Rates and Ratios
06:18
Understanding Ratios
3 questions
Quantiles
03:23
Quantiles in Spreadsheets
05:47
Understanding Quantiles
3 questions
Subsets/Cohorts
03:47
Base Concepts: Review
00:09
This assignment will be similar to the last two, except that there are two years of gift data. You will have to subset to get some measurements, and you will also have to find some quantiles.
Base Concepts
5 questions
+ Measuring Gifts
5 lectures 19:26
Average Gift
05:39
Annualizing
03:23
Most Common Gifts
03:57
Quantile Analysis
05:00
Gift Measurement: Review
01:27
Gift Measurement Quiz
3 questions
We are going to measure two years of giving with the associated excel document.
Gift Analysis
7 questions
+ Measuring Donors
8 lectures 37:34
Retention Rates and Churn
06:49
Performing Rolling Rates
01:56
Reacquisition/Re...
01:43
Retention and Re-acquisition Rates
5 questions
Estimating Donor Lifetime using Retention
09:26
Estimated Donor Lifetime
4 questions
Estimating your Number of Donors
03:34
Stable Replacement
10:13
How many donors will you have?
4 questions
Donor Measurement: Review
01:34
You will be given a number of inputs on a spreadsheet, and you will need to use them to calculate a number of metrics
Donor Analysis Assignment
14 questions
+ Measuring the Cost of Fundraising
4 lectures 17:37
Cost to Raise a Dollar vs Return on Investment
03:17
CTRAD and ROI
4 questions
Understanding Net Present Value
04:09
NPV
2 questions
Lifetime Value
08:46
Cost of Fundraising
4 questions
Cost of Fundraising: Review
01:25
+ Putting it Together
1 lecture 01:53
Assignment and Formula Sheet
01:53
The final assignment is data from two mailings, and you are going to analyse them to determine which mailing you believe did better.
Final Assignment
1 question