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Fundamentals of Marketing and Brand Management Masterclass
Rating: 4.3 out of 5(58 ratings)
5,077 students

Fundamentals of Marketing and Brand Management Masterclass

Brand Management, Brand Strategy, Digital Marketing, Ethical and Sustainable Marketing
Created byErioluwa Olajide
Last updated 2/2026
English

What you'll learn

  • A Foundational and Strategic Understanding of the Marketing Process
  • Mastery of the Traditional and Extended Marketing Mix (4Ps/7Ps)
  • Students will transition from traditional concepts to modern execution by learning Digital Marketing Essentials
  • Awareness of Ethical, Social, and Future Trends in Marketing

Course content

9 sections • 45 lectures • 2h 55m total length

  • Introduction0:51
  • Marketing definition, Marketing process, Traditional and Digital Marketing5:08
  • Role of Marketing in Business2:18
  • Marketing Concepts; Needs, wants and demands3:07

    Explore needs, wants, and demands, and trace how marketing shifts from production to societal concepts to create value, satisfy customers, and drive sustainable brands.

  • Value Chain and Delivery Network1:26
  • Marketing Segmentation and Targeting4:37
  • 4 Ps teaser and Section 1 Conclusion3:05
  • Section 1 Quiz

Requirements

  • No Prior Marketing Knowledge Required (Beginner Level) as the course is structured around "Basic Principles" and covers all concepts from the ground up, students do not need a degree or prior professional experience in marketing.

Description

This course contains the use of artificial intelligence.


The course is a 9-section deep dive into the entire marketing discipline, moving from foundational definitions and the external environment to strategic models (STP, 4Ps/7Ps), consumer insights, digital execution, and ethical considerations. It balances classical marketing theory (e.g., PESTEL, Product Life Cycle) with contemporary digital trends (e.g., SEO, AI, Sustainability).


The primary purpose is to equip current and aspiring Brand and Marketing Managers with the strategic frameworks and practical knowledge needed to analyze markets, understand customers, develop effective marketing mixes, and measure campaign success in today's dynamic, data-driven environment. It aims to transform theoretical knowledge into actionable management skills.


"Fundamental Principles of Marketing for Brand and Marketing Managers," is excellent for Current Brand and Marketing Managers looking to modernize their skills in digital and ethical marketing, Aspiring Marketing/Brand Professionals who need a structured foundation to launch their careers, and Small Business Owners (SBOs) & Entrepreneurs seeking to systematically approach market research and strategy. Additionally, Sales, Product, and Finance Professionals will benefit by gaining a clear understanding of marketing's strategic role, consumer demand drivers, and ROI measurement. Finally, Marketing Students can use the material as a comprehensive guide for reviewing and applying core academic concepts.


This is a great way to start your marketing career.

Who this course is for:

  • Aspiring Marketing Professionals & Students including those considering career switch
  • Small Business Owners & Entrepreneurs
  • Non-Marketing Professionals in a Business Setting
  • Content Creators and Freelancers eg copywriters, social media managers, etc

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