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Learn Social Media Marketing and Social Media for Business
Rating: 4.2 out of 5(54 ratings)
1,999 students

Learn Social Media Marketing and Social Media for Business

2 courses in 1. Learn the Fundamentals of Social Media Marketing and Social Media Marketing for Small Business
Created byStreamline Solutions
Last updated 3/2025
English
English [Auto],

What you'll learn

  • Fundamentals of Social Media Marketing
  • Social Media Marketing for Small Business
  • Learn social media marketing techniques
  • Learn SEO strategies that will increase traffic to your website.
  • Setting campaign goals
  • Targeting audience segments
  • Developing compelling copy and visuals
  • Iterating and optimizing campaigns for long-term success
  • Predict the best social media strategy for a small business based on customer behavior.
  • Prepare a social media plan using strategic considerations and measurable objectives.
  • Analyze data gathered through social media to perform A/B tests.

Course content

1 section • 12 lectures • 55m total length

  • Welcome1:05

    Master the fundamentals of social media marketing and apply practical, hard-hitting tools to connect with customers, run your first ad campaign, and drive long-term business impact.

  • Terms4:58

    Refresh your understanding of core terms like content, blogs, websites, social networks, and videos. Learn about keywords and tags or hashtags, mobile content, infographics, data visualizations, and live streams.

  • Social networks5:37

    Identify where your customers spend time and craft platform-specific content they can't get elsewhere, leveraging Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, Snapchat, and TikTok with stories, ads, hashtags, and influencers.

  • Using social media to listen to customers5:33

    Learn to listen to customers on social media with a content management system like Hootsuite to monitor conversations, schedule posts, build Twitter lists, and set up keyword and hashtag alerts.

  • Add social media to your marketing mix3:20

    Integrate social media into your marketing mix by aligning your customer, resources, goals, and budget, while balancing with traditional channels for a consistent brand story.

  • Developing your strategy6:27

    Set social media goals tied to outcomes and measure them with analytics. Listen to customers, choose channels by behavior, and apply the rule of thirds to provide value and trust.

  • Create a social media policy and plan7:57

    Create a clear social media policy and plan that define acceptable behavior, tone, and language across all online properties, including moderation, transparency, and plain-English communication.

  • Social media team3:30

    Identify the right social media team structure by leveraging internal talent or freelancers, and align roles from writer to community manager to achieve engaging, goal-driven content.

  • Making time for social media3:47

    Organize your staff and choose the right channels to keep engagement high with limited time. Create a content calendar, policy, and on-call plan, then schedule posts and respond to comments.

  • Creating shareable content7:05

    Create content by stepping into customers' shoes, answering questions with themes and formats, and using a content calendar; combine how-to videos and curated posts to build authentic relationships.

  • Measuring social media success2:29

    Track social media success with a Google Analytics dashboard, and plan upfront what to measure using campaign URLs and tracking tags to link traffic to goals.

  • A/B testing3:27

    Learn to test and adapt social media marketing tactics using A/B testing across email and social posts, track engagement, and turn data into real-time campaign adjustments.

Requirements

  • A desire to grow your businesses via Social Media Marketing

Description

In this two part course you will learn the fundamentals of Social Media Marketing and then we'll get in Social Media Marketing for Small Business.

We'll start off with learning the fundamentals of social media marketing and how to build a social media strategy.

This course give you an opportunity to take a strategic look at your marketing efforts while giving you specific, practical and hard hitting tools to improve your business and the return on your investment. You can put into practice tomorrow what you learn today! 

 By the end of this course, you'll be ready to run your first social media ad campaign and how to build a social media strategy.  You'll know how to connect with customers, convert views into action, and drive impact for long-term business success!

In course two, we'll get into social media marketing for small business.

Learn what it takes to be successful at social media marketing, without a lot of resources or dedicated marketing staff. We'll get into the key terms and definitions—everything from SEO to hashtags and much more. Learn how to make an action plan that outlines your goals, team, and budget, and find time to implement your ideas. Learn about what content to publish where and the tools you need to measure the success of your efforts.

By the end of this course you'll learn the fundamentals of social media marketing for small business  that can help you unlock potential for your business.



Who this course is for:

  • Marketers, brands, small business, or anyone interested learning social media marketing.

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