Fundamentals of SEMrush
3.9 (123 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
688 students enrolled

Fundamentals of SEMrush

Perform competitive analysis, boost SEO rankings, and create high-converting ad copies
3.9 (123 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
688 students enrolled
Created by Packt Publishing
Last updated 5/2017
English
English [Auto]
Current price: $74.99 Original price: $124.99 Discount: 40% off
2 days left at this price!
30-Day Money-Back Guarantee
This course includes
  • 3.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Fundamentals of competitive analysis
  • Understand the process of performing domain analytics with SEMRush
  • Get acquainted with the process of running keyword position reports for your own and competitor sites
  • Create professional custom reports
  • View competitor ad copy for successful marketing campaigns
  • Curate content around top-ranking keywords to boost SEO rankings
  • Perform social media audits for your profiles and competitors
  • Perform site audits for your site and competitors
Requirements
  • This course is for everyone who wants to grow their business online (with Search Engine Optimization and paid advertising) and boost SEO rankings using SEMRush.
Description

In this course, you will learn how to use SEMRush to research and analyze your online competition. Based on keyword and advertising research, we will demonstrate how to boost your SEO rankings and model your ad copy on successful competitor campaigns. You will also learn how to curate content and grow your social media presence using the SEMRush software. SEMrush is an SEO tool that performs the function of researching keywords, tracks your competitors by keeping a check on the keyword strategies they use, runs an SEO audit of your blog, looks for back-linking opportunities, and lots more.

We will be looking at the fundamentals of competitive analysis, domain analytics, keyword analytics, creating professional reports, how to use SEMrush to improve SEO, interpreting backlink reports for SEO, and brand monitoring.

About the Author

Justin Womack is an Online Marketing Expert, Speaker, and Consultant. He is the owner of the company, Coaching Biz Mastery, and he is a Certified Partner with Infusionsoft. Justin specializes in video marketing, online funnel creation, and copywriting. He also runs workshops in the Los Angeles area to teach the fundamentals of building an online business.

Who this course is for:
  • The course is presented in a fun style that incorporates real-world examples and practical advice.
Course content
Expand all 51 lectures 03:37:37
+ Basics of SEMrush
6 lectures 08:34

This video provides an overview of the entire course.

Preview 01:23

In this video, we'll cover the introduction to SEMrush.

Introduction to SEMrush
01:37

In this video, you'll understand the use of Competitive Analysis.

What is Competitive Analysis
00:54

In this video, you'll learn how to identify competitors using SEMrush.

Identifying Competitors
01:55

In this video, we'll cover the basic Navigation skills with SEMrush.

Navigating the Dashboard
01:39

In this video, we'll cover the list of objectives of using SEMrush in your business.

Objectives for Using SEMrush
01:06
+ Domain Analytics
7 lectures 29:21

In this video, we'll learn to conduct a search query.

Preview 03:33

In this video, we'll demonstrate the organic keywords by region and identify the top organic keywords searched on Google.

Organic Search Traffic
09:57

In this video, we'll cover the necessary steps to understand paid search traffic.

Paid Search Traffic
03:23

In this video, we'll analyze the backlinks report and Top Anchors report for a domain. 

Backlinks
04:58

In this video, we'll cover the necessary steps to understand the Display Advertising overview.

Display Advertising
02:41

In this video, we'll cover the necessary steps to understand the Video Advertising overview.

Video Advertising
01:37

In this video, we'll cover the necessary steps to understand the Product Listing Ads overview.

PLA Research
03:12
+ Keyword Analytics
6 lectures 28:05

In this video, we are going to access the keyword analytics overview page and how to conduct a search for the keyword.

Preview 05:53

In this video, we'll look at Phrase Match for keywords and what exactly they are.

Phrase Match
02:25

In this video, we are going to define what exactly related keywords are.

Related Keywords
02:16

In this video, we'll be looking at Ads History using SEMRush.

Ads History
06:26

In this video, we are going to take a look at the Keyword Difficulty Tool.

Keyword Difficulty
04:56

In this video, we are going to take a look at what is the SEO Keyword Magic Tool.

SEO Keyword Magic Tool
06:09
+ Creating Professional Reports
3 lectures 13:45

In this video, we are going to generate spreadsheet reports from the dashboard.

Preview 04:37

In this video, we'll look at why to create custom reports.

Why Create Custom Reports
02:13

In this video, we will navigate to the drag and drop reports builder.

Navigating the Drag and Drop Reports Builder
06:55
+ Using SEMRush to Improve SEO
4 lectures 25:45

In this video, we are going to identifying niche based keywords and phrase match keywords.

Preview 07:16

In this video, we'll be filtering keyword data for organic and paid opportunities.

Filtering Keyword Data for Organic and Paid Opportunities
04:45

In this video, we will create and curate content based on keyword research.

Creating and Curating Content Based on Keyword Research
03:23

In this video, we will look into the SEO content template.

SEO Content Template
10:21
+ Interpreting Backlink Reports for SEO
4 lectures 14:55

In this video we will cover backlink analysis.

Preview 05:15

In this video, you will learn backlink competitor analysis.

Backlink Competitor Analysis
04:22

In this video, we will learn how to distinguish between follow and unfollow links.

Identifying Backlink Opportunities
02:36

In this video, we will learn how to distinguish between follow and unfollow links.

Distinguishing between No Follow and Follow Links
02:42
+ Plan Paid Advertising Campaigns with SEMRush
4 lectures 21:47

In this video, we will cover how to filter keyword data for PPC opportunities.

Preview 06:29

In this video, you will learn how to use phrase match and related keywords for paid traffic.

Using Phrase Match and Related Keywords for Paid Traffic
07:01

In this video, we will analyze competitor Ads, Ad copy, and results.

Analyzing Competitor Ads, Ad Copy, and Results
04:35

In this video, we will model competitor Ads, headlines, and keywords.

Modeling Competitor Ads, Headlines, and Keywords
03:42
+ Projects and Site Auditing
4 lectures 17:03

This video shows what projects are in SEMrush.

Preview 02:31

In this video, we will take a look at the site audit tool.

Setting up a Site Audit
05:29

In this video, we will look at what site audit overview report is.

Site Audit Overview Report
03:46

In this video, we will look at how to access the site audit issues report.

Site Audit Issues Report
05:17
+ Social Media Audit
4 lectures 19:48

This video shows what the social media tool is.

Preview 03:50

In this video, we will see how to begin the social media audit.

Configuring a Social Media Audit
05:17

In this video, we will delve into the social media tool.

Social Media Tool Overview Report
06:16

In this video, we will look at specific social media reports.

Specific Social Media Reports
04:25
+ Social Media Reporting Tools
5 lectures 24:12

In this video, we'll cover the necessary steps to understand social media posts data.

Preview 06:21

In this video, we'll cover the necessary steps to understand the audience trends necessary for social media marketing.

Audience Trends
04:35

In this video, we shall review the social media activities.

Social Media Activity Review
07:36

In this video, we will analyze the social media engagement data.

Social Media Engagement Data
03:33

In this video, we will analyze the Hashtags Engagement data.

Hashtags Engagement Data
02:07