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FUNDAMENTALS OF MARKETING
1 students

FUNDAMENTALS OF MARKETING

"A Complete Beginner’s Guide to Marketing – Concepts, Strategies, and Real-World Applications"
Last updated 7/2025
Hindi

What you'll learn

  • Understand the Core Concepts of Marketing
  • Master Market Segmentation and Targeting
  • Explore Consumer Behavior
  • Develop Strategic Marketing Plans
  • Gain Insight into Branding and Positioning
  • Familiarize Yourself with Digital Marketing Trends
  • Analyze Case Studies & Real-Life Applications
  • Prepare for Career Opportunities in Marketing
  • Learn the 4Ps of Marketing (Marketing Mix)
  • Explore the Evolution and Importance of Marketing
  • Analyze Consumer Behavior
  • Market Segmentation, Targeting & Positioning (STP)
  • Understand Branding and Brand Strategies
  • Learn How to Conduct Market Research
  • Create Effective Marketing Strategies and Plans
  • Introduction to Digital Marketing
  • Understand Product Life Cycle and New Product Development
  • Pricing Strategies and Distribution Channels
  • Apply Concepts Through Case Studies and Practical Examples
  • Other Markets
  • Solve your queries and doubt as soon as possible

Course content

18 sections37 lectures24h 26m total length
  • L - 137:00
  • L - 245:05
  • L - 333:28

Requirements

  • Basic Accounting Knowledge

Description

Description and Contents:

What will you learn in this course:

In this Course you will learn a lot of Knowledge and after complete this course you will excellent in Fundamentals of Marketing. This course provide many chapter of Marketing including Theories and Practical Problems etc.

After Complete this you achieve a lot of information related to Marketing and its Application. And you can easily Connect the dots of Marketing and its uses in Real Life.


This Course Include :

1. INTRODUCTION OF MARKETING

Introduction to Marketing

Meaning of Marketing

Characteristics of marketing

A good sign of marketing

A bad sign of marketing

how marketing effects us

2. MARKETING MIX AND MARKETING ENVIRONMENT

define the marketing environment

classification of marketing environment

what is marketing mix

marketing

3. CONSUMER BEHAVIOUR

4. MARKET SEGMENTATION

how to segment a market

base of market segment

how market segments work

5. PRODUCT

what is product

6. PRODUCT MIX

7. BRANDING

8. PACKAGING AND LABELLING

9. AFTER SALES SERVICES

10. DEVELOPMENT OF NEW PRODUCTS

11. PRICE

various base to fix a price

12. PROMOTION

how to promote you product

13. ADVERTISING

what is advertisement

how advertisement work in present day

modern way of advertisement

types of advertisement

14. SALES PROMOTION

15. PERSONAL SELLING

16. DISTRIBUTION CHANNEL

various types of distribution channels

17. RETAILER AND WHOLESALER

18. RECENT DEVELOPMENT IN MARKETING

Practical Problems for better understanding

Who this course is for:

  • Any Student who pursuing in B,com M,com BBA MBA 11th & 12th Commerce C.A. C.S. and C.M.A.