
Learn how the scuba pop principles—similarity, contrast, unity, balance, alignment, proportion, order, and proximity—guide document design, including font choice, text wrapping, and color, to reduce cognitive load and enhance understanding.
Choose serif or sans serif fonts for print and screen, using Times New Roman, Baskerville, Arial, and Georgia, and limit to two fonts with complementary heading and body text.
Explore how published reports break up text with sidebars, boxes, bullets, and pull quotes, while using consistent color, columns, figures, and callouts to improve readability.
Learn how to wrap text around irregular and regular objects, adjust wrap boundaries, add points, and manage layering to control text flow around images.
Discover how color conveys meaning across cultures in documents and apply harmony rules—analogous, monochromatic, triad, complementary. Learn to use hex codes and color tools for brand colors.
Similarity, a core design principle, is explained with strategies for consistency across documents. Decide on styles, font, size, color, and headings in Word to signal related elements.
Identify and apply contrast to create emphasis and a clear focal point on a page, using size, color, typefaces, symbols, and value to guide reader attention.
Apply unity in document design by coordinating visual elements through color and layout, ensuring consistency across pages and icons, so the template appears unified despite variation.
Balance page elements with symmetrical or asymmetrical layouts to achieve visual weight, stability, and authority. Use the golden ratio as a guide for aesthetically pleasing compositions.
Explore alignment as a key principle of graphic and document design, balancing text and elements to create readable left alignment, balanced structure, and a professional finish.
Explore proportion, order, and proximity as core design principles: divide pages into thirds, position key visuals in the middle, top information by importance, and group related elements through proximity.
Explore gestalt principles for document design, including simplicity, similarity, proximity, closure, figure/ground, continuity, order and symmetry, and synchrony, to shape how a document reads as a cohesive whole.
Connect with the Visual McCombs community on Instagram, Facebook, and YouTube to explore the visual side of medical communications and access a free download via the course website.
In this course, I cover the principles of document design. This class is for everyone who produces documents, whether it's as part of your job, for clients, as a college student, or in your own personal communications.
If you are a freelance writer, you can even offer document design services as part of your offerings and potentially boost your income.
You can use these principles in print or downloadable pdf documents, such as annual reports, manuscripts, brochures, and white papers. These principles also apply to online content, and can help provide an improved experience for users as they navigate your website.
While it doesn't matter which programs you use to create your documents, if you already have a knowledge of Adobe InDesign or Microsoft Word, then the information that you get from this course will help you get the most out of those programs.
I cover a range of principles and ideas, such as similarity, contrast, unity, alignment, among a few others. I’ll also cover concepts such as font choice, text wrapping, figures and tables, and use of color,
The end result is documents that not only communicate your message, but draw your audience in by being more engaging and attractive.
By the end of this course you’ll be able to:
· Recognize various attributes that contribute to effective and ineffective document design.
· Apply the principles of reader-friendly document design to various written formats.
I’ve included a checklist that you can download and use for any document you create. I also hope that you will actively make edits to one or more of your documents as you proceed through the course.
Hope to see you inside!