What you'll learn
- The basic concepts of direct marketing and how to put these into practice
- How to understand the audience in order to develop effective media and creative strategies
- The acronyms and analytics that define success or failure
Performance-based marketing, direct response marketing, and target marketing. They're all different flavors of what is called direct marketing -- the most powerful and provable path to generating profitable customer relationships for the long term. In this course, I share over two decades of award-winning experience in the direct marketing industry and condense the fundamentals into 12 recorded lectures, quizzes, and supplemental content. It's all designed to help everyone from entry level to executive understand the strategy and effectively deploy the tactics that will help your career and business grow.
Who this course is for:
- Business owners, students, and young marketing professionals looking to learn these vital principles
Hi Udemy students! I have over two decades of experience in performance-based marketing as a strategic planner and tactical manager, both in full-service agency and client-side environments, within verticals that include healthcare, hospitality, insurance, utilities and more. I'm especially passionate about helping business owners and marketing students learn the practical lessons that can help you avoid common mistakes and maximize the performance of your business.