Digital Marketing Course for Beginners

In this lecture, we present to you the introductory bits of Social Advertising.

What is Social Advertising? Social advertising is advertising that relies on social information or networks in generating, targeting, and delivering marketing communications. So basically, it is the aunt next door for consumers but with a better purpose to thrive for.

The next thought would be, why look at this video for more than 3 minutes? Not because it elaborately explains the concept through pictures, also not because the instructor gives real-life examples and uses easily comprehensible language, also not because this video expresses the meaning through pie charts but just so to stop scrolling a find a reliable coach to gain Marketing knowledge from.

This is going to be one of the most important lectures of this course.

Learn with us, how SEO and SEM work, their pros and cons viz-a-viz. Also, get clued up about Search Advertising techniques and scope with real-life examples from the business arena.

But what actually do these aforesaid terms refer to?

SEO- Search Engine Optimization is the process used to optimize a website's technical configuration, content relevance, and link popularity so its pages can become easily findable, more relevant, and popular towards user search queries, and as a consequence, search engines rank them better.

SEM- Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.

Search Advertising- In Internet marketing, search advertising is a method of placing online advertisements on web pages that show results from search engine queries. Through the same search-engine advertising services, ads can also be placed on Web pages with other published content.

The lecture solely focuses on imparting the basic knowledge on the mentioned topics which also are of great importance in the field of Marketing.

In this lecture, we will be talking through the nature, scope, and purpose of “Content Marketing” side by side imparting knowledge about the current trends as well.

Why learn Content Marketing? Content marketing is important because it answers your audience's questions and helps you build trust, develop relationships, improve conversions, and generate leads. In today's age, customers expect high-quality, consistent content from their favorite brands.

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.

The term “content marketing” itself was coined by John F. Oppedahl at a journalism conference in 1996. This put a name to a practice that had been taking place for hundreds of years and gave way to what we consider “modern” content marketing.

The lecture aims to furnish your fundamental first hand knowledge on aforesaid topics along with their perks and relevancy.

Email is a method of exchanging messages between people using electronic devices and Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services.

Ray Tomlinson invented email in 1971, he developed the first system able to send mail between users on different hosts across the ARPANET, using the @ sign to link the user name with a destination server. Whereas The first email marketing blast was sent in 1978 by Gary Thuerk. His email blast was sent to 400 recipients as a promotion, and it resulted in $13 million in sales.

Mobile marketing is a multi-channel online marketing technique focused on reaching a specific audience on their smartphones, tablets, or devices through websites, E-mail, SMS and MMS, social media, or mobile applications. The history of mobile marketing and mobile advertising began with the humble ping of the SMS, which was invented in 1992 in the United Kingdom.