
Understanding where your audience spends time online is half the battle won. In this lecture, Karan Shah breaks down the two critical online behaviors & reveals the secrets to leveraging Google & social media platforms to boost your business & brand.
Imagine you’re a job seeker using Google Ads to show up in front of hiring managers. That’s exactly what Alec Brownstein did — and it worked! This fundamentals of digital marketing lecture will take you through a creative use of Google Ads to grab attention & drive results. We'll also explore how businesses like IKEA leverage similar tactics!
Want to get more organic traffic and potential customers? In this lecture, Karan Shah will show you how SEO can help you rank higher on Google’s first page – all without spending a dime on ads. Learn actionable SEO strategies that can bring lasting success to your website.
Ever wondered how brands get so good at showing up on your feed at just the right moment? It’s all about social media marketing. This lecture will introduce you to the world of sponsored ads, audience targeting & platform optimisation.
Targeting is everything when it comes to marketing. In this lecture, we’ll show you how to use Facebook Ads Manager to refine your audience to an exact science. Whether you’re targeting based on income, travel behavior, or interests, you’ll learn how to apply these filters to increase your chances of reaching the right people at the right time.
Visitors are just visitors unless you collect their information & follow up. This lecture reveals how to capture critical lead details in a way that feels natural to users. From real estate to eCommerce sites, you'll learn how to use optimized lead forms to convert curiosity into solid leads!
Congratulations on completing this course.
Learn the essentials of digital marketing with our expertly created 45-minute Free MasterCourse on the Fundamentals of Digital Marketing. Designed to simplify complex concepts, this MasterCourse equips you with actionable strategies to make an impact in the digital space — whether for personal growth or business success.
Digital Marketing is an extensive field that encompasses everything from WordPress website development, Search Engine Optimization, and Email Marketing to Social Media Marketing, Paid Facebook Marketing, and more. Using these components of digital marketing will help you reach a global audience in a measurable and cost-effective way.
This Complete Digital Marketing Course Masterclass will introduce you to the concepts and components of Digital Marketing. This Digital Marketing course is so simple and easy to understand that you don’t need to have any prior knowledge of marketing to effortlessly implement Digital Marketing.
Our instructor Karan Shah (Founder and CEO of IIDE) will decode the fundamentals of Digital Marketing through real-life examples in this Masterclass.
Clear & Concise Introduction to the Fundamentals of Digital Marketing
Hands-On 45-Minute MasterCourse
Flexible Access – Learn Anytime, Anywhere
Beginners to Intermediate Level
Interactive & Easy-to-Follow Approach
Certification Included
Other components of Digital Marketing like:
Email Marketing;
SMS marketing;
Online Reputation Management and
Influencer Marketing
The importance and role of remarketing and how it helps drive your sales.
At the completion of the MasterCourse you will also get:
Certification of Completion from the Indian Institute of Digital Education.
So don’t forget to take down notes while attending this MasterCourse because you will gain many insights.
Congratulations on taking your first step into the world of digital marketing!