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Fundamentals Of Digital Marketing MasterCourse
Rating: 4.6 out of 5(222 ratings)
2,404 students
Last updated 12/2025
English

What you'll learn

  • What is Digital Marketing and why it’s important for 2025
  • Various components of Digital Marketing and their scope
  • Fundamentals of SEM or Paid Advertising on Google
  • Fundamentals of Search Engine Optimization (SEO)
  • Promoting websites by increasing their visibility in search engine results pages
  • What keywords are, why they play a major role in PPC advertising, and how to use them
  • Tools for keyword research and planning
  • SEO essentials along with tools to find what your target audience is looking for online
  • Basics of Social Media Marketing through Facebook and Instagram Ads
  • Step by step approach to running Facebook or Instagram Ads
  • The purpose and significance of Remarketing
  • Other components of Digital Marketing like Email, SMS, Influencer and ORM Marketing

Course content

1 section7 lectures42m total length
  • Broad Categories1:40

    Understanding where your audience spends time online is half the battle won. In this lecture, Karan Shah breaks down the two critical online behaviors & reveals the secrets to leveraging Google & social media platforms to boost your business & brand.

  • Search Engine Marketing7:28

    Imagine you’re a job seeker using Google Ads to show up in front of hiring managers. That’s exactly what Alec Brownstein did — and it worked! This fundamentals of digital marketing lecture will take you through a creative use of Google Ads to grab attention & drive results. We'll also explore how businesses like IKEA leverage similar tactics!

  • Search Engine Optimisation9:42

    Want to get more organic traffic and potential customers? In this lecture, Karan Shah will show you how SEO can help you rank higher on Google’s first page – all without spending a dime on ads. Learn actionable SEO strategies that can bring lasting success to your website.

  • Introduction to Social Media Marketing2:23

    Ever wondered how brands get so good at showing up on your feed at just the right moment? It’s all about social media marketing. This lecture will introduce you to the world of sponsored ads, audience targeting & platform optimisation.

  • How to run ads on Meta14:57

    Targeting is everything when it comes to marketing. In this lecture, we’ll show you how to use Facebook Ads Manager to refine your audience to an exact science. Whether you’re targeting based on income, travel behavior, or interests, you’ll learn how to apply these filters to increase your chances of reaching the right people at the right time.

  • Lead Generation Strategies4:25

    Visitors are just visitors unless you collect their information & follow up. This lecture reveals how to capture critical lead details in a way that feels natural to users. From real estate to eCommerce sites, you'll learn how to use optimized lead forms to convert curiosity into solid leads!

  • Conclusion2:19

    Congratulations on completing this course.

Requirements

  • Curiosity to learn Digital Marketing
  • Laptop, desktop, smartphone or tablet
  • No prior Digital Marketing knowledge/experience required
  • A Facebook profile and access to website is not mandatory but would be beneficial
  • Stable Internet Connection

Description

Learn the essentials of digital marketing with our expertly created 45-minute Free MasterCourse on the Fundamentals of Digital Marketing. Designed to simplify complex concepts, this MasterCourse equips you with actionable strategies to make an impact in the digital space — whether for personal growth or business success.

Digital Marketing is an extensive field that encompasses everything from WordPress website development, Search Engine Optimization, and Email Marketing to Social Media Marketing, Paid Facebook Marketing, and more. Using these components of digital marketing will help you reach a global audience in a measurable and cost-effective way.

This Complete Digital Marketing Course Masterclass will introduce you to the concepts and components of Digital Marketing. This Digital Marketing course is so simple and easy to understand that you don’t need to have any prior knowledge of marketing to effortlessly implement Digital Marketing.

Our instructor Karan Shah (Founder and CEO of IIDE) will decode the fundamentals of Digital Marketing through real-life examples in this Masterclass.


  • Clear & Concise Introduction to the Fundamentals of Digital Marketing

  • Hands-On 45-Minute MasterCourse

  • Flexible Access – Learn Anytime, Anywhere

  • Beginners to Intermediate Level

  • Interactive & Easy-to-Follow Approach

  • Certification Included

  • Other components of Digital Marketing like:

    • Email Marketing;

    • SMS marketing;

    • Online Reputation Management and

    • Influencer Marketing

  • The importance and role of remarketing and how it helps drive your sales.

At the completion of the MasterCourse you will also get:

  • Certification of Completion from the Indian Institute of Digital Education.

So don’t forget to take down notes while attending this MasterCourse because you will gain many insights.

Congratulations on taking your first step into the world of digital marketing!

Who this course is for:

  • Digital Marketing Enthusiasts
  • Anyone looking to start a career in DIgital Marketing
  • People who are curious about paid media advertising or SEM on Google
  • SEO & Social Media Marketing beginners
  • Anyone looking to improve their website’s search ranking
  • Beginners looking to get introduced to Google Ads
  • Anyone looking to become self-sufficient and/or reduce marketing cost
  • Students or working professionals looking to learn any form of digital marketing