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30-Day Money-Back Guarantee
Marketing Branding Business Branding

Small Business Branding Crash Course.

A step-by-step guide for building your captivating brand from the ground up on a budget.
Rating: 4.6 out of 54.6 (386 ratings)
29,878 students
Created by Nour Boustani
Last updated 3/2021
English
English
30-Day Money-Back Guarantee

What you'll learn

  • You will have a clear blueprint to follow to create your successful brand, which serves a specific target audience.
  • You will have a solid understanding of consumers' psychology and desires.
  • You will be able to create a brand with value, mission, purpose, and personality to bring more benefits to your customers and gain their loyalty.
  • You will be able to communicate your products and services visually.
  • You will learn how successful corporations use bold strategies and positioning to stand out from the competition.

Requirements

  • Before you purchase this course, please read the course description and watch the free preview videos. Ensure that this content is what you are looking for; if not, you still have 30 days to refund your money!
  • This course is an introductory course for how to start and construct a successful small business brand, if you are looking for more advanced tactics on marketing please check my intro to marketing for small businesses course
  • This course will NOT be talking about personal branding or branding for freelancers.
  • This course will NOT be talking about creating a social media page, google analytics, or quick tips and tricks on how to sell. There are a lot of other great tutorials that cover those subjects, in this course, we will be focusing on the CORE FUNDAMENTALS of building long and lasting brands that deliver value to the market, without these fundamentals we won't be able to create a healthy branding message no matter how hard we try!
  • This course will talk about branding for small businesses with a physical product.
  • If you are an entrepreneur or a small business owner, this course will include all the knowledge you need to start a strong brand from scratch, don't confuse yourself with different materials! Focus on the class content, study them carefully, once you understand all the aspects of this course, then you can move toward other materials.
  • The course is packed with visuals and examples, a lot to cover in 120 mins, so you need to be 100% in focus, no multitasking! Make sure to grab a notebook and a cup of a drink that you desire.
  • This course will be talking about different aspects of creating successful brands such as business, marketing, consumers behaviors and visual communication, so please keep an open mind, if there is something that you can not understand, you are more than welcome to leave me a message.
  • This course includes complete English subtitles.

Description

It's a very good beginner course. Found it very helpful. I'm glad I took this course. I understand that the requirements of every industry and its categories are different and it's hard to generalize it. But going through his course sparked my interest in knowing and learning what will and won't work for my purpose, so I think it's a great success.

- Pinakin Ghate


The instructor was very thorough in explaining each section. Also, I truly enjoyed completing the assignments.

- Kimberly Braboy


Note: This course is an introductory course for how to start and construct a successful small business brand, if you are looking for more advanced tactics on marketing please check my intro to marketing for small businesses course.


DO PEOPLE THINK OF YOUR PRODUCTS?

In order for your small business to succeed, stay in the market for an extended period, and gain customers' loyalty, it must be built and function as a brand, not as a product.

People trust brands, excellent quality brands will become people's default purchasing option, therefore people will get used to going back and keeping buying repeatedly.

You must shift your business strategy from a product- or service-oriented business to a brand-oriented, find your unique audience, match their personality, fulfill their desires, and deliver value.

 

FOCUS ALL YOUR EFFORTS ON THESE 7 GOALS!

For a small business to succeed it must connect with its audience on a personal level, Successful Brands understand the value of connecting through emotions, fulfilling People's desires. They adopt a unique personality and differentiate their products and services. 

Another factor in building a successful brand is to focus on establishing trust with your customers by providing high-value products, customer service, and combining it with a delightful experience.

 

IT ALL BEGINS WITH AN IDEA!

All brands begin with a unique and valuable idea, the idea must have a meaning and a purpose which is called a vision and mission, this approach should be targeted to a specific segment of the audience, if you try to serve everyone you may end up helping no one.

Then you give your idea a life and character through brand personality to differentiate yourself from the rest of the competition; you also have to dress up your brand and become visually desirable, and once your idea is attractive, you send it on its way to the market to attract and sell.


STAY AWAY FROM THE PRICE COMPETITION

That's right, stay away from price competition, as Paypal Co-founder Peter Thiel said "competition is for losers" it will damage your business and might get you out of business too soon.

Instead, significant brands focus on serving a small niche for a targeted audience then slowly grow and expand for a broader market, focus on long-term strategy, increase your brand value, provide excellent product quality, customer service and serve your loyal customers.

 

UNDERSTAND YOUR CUSTOMERS' EXPERIENCE PROCESS

Many businesses lack knowledge about developing and promoting their services to their customers because: 

First and the most important is a lack of understanding of how customers interact with a new brand or products, they rush to sell and advertise their products and end up with an enormous disappointment where no one is buying.

 

The second reason is lack of patience; they try to push customers to buy their products instead of introducing slowly to the market, if you are already a big brand or a superstar then there is no reason for you to keep reading this description, you got all the people in the world behind your back.

But if you are a new business owner, then you got to understand the process that your audience go through with your brand and learn what to do at every step of this process, it's not a good idea to talk when you are supposed to listen!

 

WHO IS YOUR AUDIENCE?

Have you ever asked yourself who your target audience is? Who are those you trying to help? Solve a problem for or provide a service, what is their culture? Lifestyle? Desires and needs.

For a brand to succeed, it should be designed to fit and satisfy a specific target audience, yet most of the small businesses tend to ignore this fact or lack the knowledge and understanding of how to define their target audience. 

Always remember that different people have different needs, you just can't treat all people in the same way, once you select your target audience do all your best to satisfy them with a robust and unique selling proposition.

 

TELL YOUR STORY

Stories are the magic of connecting your brand message and goals with your audience, If you wish to grab your customer's attention, then you got to tell a meaningful story about you, your product, and your brand.

It's much more interesting to engage with your audience if you can tell them a story about your business adventure and purpose. In the end, who does not like to listen to exciting stories?

 

BE UNIQUE

If you are like everyone else no one will notice you, brands with personality and a loud voice will always stand out from the rest of the competition, do you know that all successful brands around you adapt their personality to connect with and reflect their audience' self-image on a profoundly personal level, what is your brand character?

 

LEARN FROM THE MASTERS

It's always a good idea to study from other successful brands, brands such as Apple, Nike, Lego, and Ikea they all spend tons of money on building and designing marketing campaigns to connect with and attract their audience, you don't have to pay that much of money, just observe and learn!

 

COURSE OUTLINE:

 

  • HOW - TO BUILD A BRAND WITH A VISION AND A MISSION:

    In this course I will explain to you what is branding and what isn't, make it ultra-clear for you so you know what you have to focus on and what you should not, I will also walk you step by step through creating your brand vision and mission and how to communicate it effectively with your customers, employee, and shareholders.

 

  • HOW - TO PROMOTE AND UNDERSTAND YOUR AUDIENCE EXPERIENCE:

    I will walk you through a case-study of consumers brand experience, you will learn and be aware of how do your customers interact with your brand, how do they perceive and describe your business I will also explain to you how to deal with your customers in different stages of your brand promotion.

 

  • HOW - TO DEFINE YOUR TARGET AUDIENCE:

    I will walk you step by step through the process on how to segment your target audience, we will talk about customers culture, needs, and customers-brands loyalty.

 

  • HOW - TO DESIGN YOUR BRAND STRATEGY:

    We will define the core questions and methods of designing your brand strategy, study your business with a competitive advantage, weakness, and strength.

 

  • HOW - TO DESIGN A STRONG UNIQUE SELLING PROPOSITION (USP):

    We will shift our mindset from business owners to consumers and dig into consumers psychology and behavior, walk you step by step on how to design a strong USP that differentiates your offering from the competition, we will look at other big brands strategy and how they align their USP to fit their target audience.

 

  • HOW - TO TELL YOUR BRAND STORY:

    You will learn the three common types of story-telling for business and how you can apply them to communicate your business goals with your audience's emotions.

 

  • HOW - TO DEFINE YOUR BRAND UNIQUE PERSONALITY:

    We will take an in-depth look and case studies on how successful brands such as Nike, Apple, Lego, Ikea, adapts a specific personality that matches, reflects their audience's self-image, and fulfills their desires, you will be introduced to the power of brand archetypes and learn how to apply it to your business.

 

  • HOW - TO DESIGN YOUR LOGO AND COLORS:

    Visuals are one of the most important elements that reflect your brand image and interact with your audience, in this course I will explain to you all the different logo design, what makes a strong logo, and what should you avoid, we will talk about colors meaning and how to choose the right color schemes that reflect, match your brand personality and your voice.

 

  • HOW - TO DESIGN YOUR BRAND PHOTOGRAPHY:

    Learn The rules for creating strong brand photography, how should you communicate your brand message through products/story-telling photography, and what you should avoid.

Who this course is for:

  • Entrepreneurs are starting new small business their primary focus on building a successful brand that acquires customers loyalty.
  • Small business owners want to transform from non-brand or product-oriented business into a recognized brand.
  • Marketing, sales consultants, and professionals seek a better understanding of consumer behavior and visual communication.
  • Visual designers seek a better understanding of the relationship between business, marketing, and design.

Course content

5 sections • 35 lectures • 1h 52m total length

  • Welcome: Please Start Here
    00:37
  • Preview02:34
  • Preview04:57
  • What Is Branding?
    02:54
  • What Is Branding?
    1 question
  • Brand Experience Process
    05:26
  • Brand Experience Process
    1 question
  • Assignment : Brand Experience Process
    02:11
  • Price Competition Vs Branding Strategy
    06:59
  • Price Competition VS Branding Strategy
    1 question
  • Price Competition VS Branding Strategy Case Study
    03:12

  • Deciding Your Brand Type
    03:21
  • Designing Your Brand Strategy
    06:03
  • Creating A Strong USP For A Specific Audience
    10:20
  • Creating unique selling proposition
    1 question
  • Assignment : Study A Brand Strategy
    00:43
  • Define Your Brand Vision And Mission
    03:46
  • Communicate Through A Meaningful Story
    04:30
  • Learn More!
    00:09
  • Storytelling
    1 question
  • Assignment : Define Your Brand USP, Mission And Story
    01:17

  • Understanding Consumers' Desires And Needs
    02:45
  • Creating A Strong Brand Personality
    01:51
  • Brands Archetypes : 1.Innocent - 2.Explorer - 3.Sage
    04:19
  • Brand Archetype
    1 question
  • Learn More!
    00:09
  • Preview04:11
  • Learn More!
    00:08
  • Brands Archetypes : 7.Magician - 8.Ruler - 9.Regular Brand
    04:13
  • Brand Archetype : Quiz 2
    1 question
  • Learn More!
    00:07
  • Brands Archetypes : 10. Creator - 11.Lover - 12.Jester
    03:44
  • Learn More!
    00:09

  • The Art Of Logo Design And Colors
    06:55
  • The Art Of Brands Photography
    02:45
  • Assignment : Design Your Brand Visuals
    03:12
  • Putting It All Together : Case Study - Honest Tea
    02:50

  • Bonus : 11 Core Principles For Creating Successful Brands
    06:55
  • Final Assignment : You Are Hired!
    01:48
  • What's next? Tools And Facts For Online Marketing
    05:51
  • Congrats, You Made It To The End!
    00:54
  • Reference & Copyright
    00:17

Instructor

Nour Boustani
Branding & Marketing Strategist
Nour Boustani
  • 4.5 Instructor Rating
  • 662 Reviews
  • 56,332 Students
  • 3 Courses

Nour Boustani is a well-rounded individual with extensive experience in digital marketing and entrepreneurship. During his childhood, Nour was exposed to the industry, enabling him to hone in on imperative skills and become an expert in his field. He got involved in his family business at the young age of twelve, manufacturing candy.

Since 2006, Nour has immersed himself in his professional development, starting with his strategic relocation to Shanghai, China. Over the years, he has studied visual communication, design, trading, and marketing. Being based in the epicenter of commerce, Nour has had the opportunity to collaborate with brands from all ends of the spectrum, from enormous corporations to small businesses.

Currently, Nour combines all of his valuable knowledge and impressive background to empower others in building their brands. He instills crucial techniques and a calculated approach to ensure his students have the key to creating a lucrative and long-lasting business.

Nour emphasizes the power of education, which is why he has framed his courses and teachings in a comprehensive and affordable way. He operates on the notion that everyone should have access to tools that may lead them to a better future.

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