Master the Basics: Small Business Branding Fundamentals
What you'll learn
- You will have a clear blueprint to follow to create your successful brand, which serves a specific target audience.
- You will have a solid understanding of consumers' psychology and desires.
- You will be able to create a brand with value, mission, purpose, and personality to bring more benefits to your customers and gain their loyalty.
- You will be able to communicate your products and services visually.
- You will learn how successful corporations use bold strategies and positioning to stand out from the competition.
Requirements
- Before you purchase this course, please read the course description and watch the free preview videos. Ensure that this content is what you are looking for; if not, you still have 30 days to refund your money!
- This course is an introductory course for how to start and construct a successful small business brand, if you are looking for more advanced tactics on marketing and branding please check my marketing for small businesses for small businesses course
- This course will NOT be talking about personal branding or branding for freelancers.
- This course will NOT be talking about creating a social media page, google analytics, or quick tips and tricks on how to sell. There are a lot of other great tutorials that cover those subjects, in this course, we will be focusing on the CORE FUNDAMENTALS of building long and lasting brands that deliver value to the market, without these fundamentals we won't be able to create a healthy branding message no matter how hard we try!
- This course will talk about branding for small businesses with a physical product.
- If you are an entrepreneur or a small business owner, this course will include all the knowledge you need to start a strong brand from scratch, don't confuse yourself with different materials! Focus on the class content, study them carefully, once you understand all the aspects of this course, then you can move toward other materials.
- The course is packed with visuals and examples, a lot to cover in 120 mins, so you need to be 100% in focus, no multitasking! Make sure to grab a notebook and a cup of a drink that you desire.
- This course will be talking about different aspects of creating successful brands such as business, marketing, consumers behaviors and visual communication, so please keep an open mind, if there is something that you can not understand, you are more than welcome to leave me a message.
- This course includes complete English subtitles.
Description
Begin your journey towards mastering small business branding with our comprehensive course, designed to take you from concept to a thriving brand. Your business deserves to be more than just a product or service; it deserves to be a brand people trust, recognize, and turn to for their needs.
Here's what you'll learn:
Building a Brand: Understand why creating a brand, instead of just selling products or services, fosters customer loyalty and becomes their go-to option.
Brand Goals: Uncover the seven critical goals that successful brands aim for, from emotional connections to differentiation and how they establish customer trust.
From Idea to Brand: Learn how every brand starts with a unique idea and how to give it a character through brand personality, making it stand out in a competitive market.
Avoiding Price Wars: Discover why steering clear of price competition is essential for brand longevity and how to focus on serving a niche audience to grow and expand.
Customer Experience Process: Understand how customers interact with a new brand and how patience is crucial in the early stages of brand promotion.
Target Audience Definition: Learn the importance of tailoring your brand to fit a specific target audience and how to define and satisfy the needs of that audience.
Brand Storytelling: Find out how to connect with your audience by telling a compelling story about your brand's journey and purpose.
Being Unique: Understand why successful brands adapt their personalities to mirror their audience's self-image and how you can do the same.
Learning from Successful Brands: Gain insights from successful brands like Apple, Nike, Lego, and Ikea, and apply those learnings to your brand-building journey.
Course Outline:
This course offers in-depth modules on various aspects of branding:
Vision and Mission: Understand branding and how to create a compelling vision and mission for your brand.
Promoting Your Brand: Learn from case studies about customer-brand interaction and how to effectively promote your brand.
Defining Your Audience: Master segmenting your target audience, considering their culture, needs, and brand loyalty.
Brand Strategy Design: Learn the key questions and methods to design a successful brand strategy.
Creating a Unique Selling Proposition (USP): Delve into consumer psychology and learn to create a USP that sets you apart from the competition.
Brand Storytelling: Understand the three common types of business storytelling and how to apply them to your brand.
Brand Personality: Learn from successful brands how to adapt a specific brand personality that matches your audience's self-image.
Logo and Color Design: Understand what makes a strong logo and how to choose the color schemes for your brand.
Brand Photography: Learn the rules of creating strong brand photography and how to communicate your brand message visually.
Please note: This is an introductory course aimed at beginners looking to understand the fundamentals of brand building. For more advanced branding and marketing tactics, check out my additional courses on marketing for small businesses and building a profitable business brand.
Who this course is for:
- Entrepreneurs are starting new small business their primary focus on building a successful brand that acquires customers loyalty.
- Small business owners want to transform from non-brand or product-oriented business into a recognized brand.
- Marketing, sales consultants, and professionals seek a better understanding of consumer behavior and visual communication.
- Visual designers seek a better understanding of the relationship between business, marketing, and design.
Instructor
- 4.7 Instructor Rating
- 1,043 Reviews
- 75,593 Students
- 7 Courses
Nour Boustani is a well-rounded individual with extensive experience in digital marketing and entrepreneurship. During his childhood, Nour was exposed to the industry, enabling him to hone in on imperative skills and become an expert in his field. He got involved in his family business at the young age of twelve, manufacturing candy.
Since 2006, Nour has immersed himself in his professional development, starting with his strategic relocation to Shanghai, China. Over the years, he has studied visual communication, design, trading, and marketing. Being based in the epicenter of commerce, Nour has had the opportunity to collaborate with brands from all ends of the spectrum, from enormous corporations to small businesses.
Currently, Nour combines all of his valuable knowledge and impressive background to empower others in building their brands. He instills crucial techniques and a calculated approach to ensure his students have the key to creating a lucrative and long-lasting business.
Nour emphasizes the power of education, which is why he has framed his courses and teachings in a comprehensive and affordable way. He operates on the notion that everyone should have access to tools that may lead them to a better future.