Fundamental Course : Digital Marketing 101 (From A to Z)
What you'll learn
- Understanding Digital Marketing Fundamentals
- Developing Effective Digital Marketing Strategies
- Analyzing Digital Marketing Metrics and KPIs
- Implementing Social Media Marketing
- Utilizing SEO and Content Marketing Techniques
Requirements
- Basic skills of social media and digital tools like google ads and facebook ads.
Description
Fundamental course in Digital Marketing (101 level) (From A to Z)
In today's interconnected world, digital marketing has emerged as a game-changer for businesses of all sizes. With the increasing reliance on technology and the internet, companies have realized the immense potential of reaching and engaging with their target audience in the digital realm. In this Fundamental course, we will explore the significance of digital marketing and the various strategies that can help businesses thrive in the online landscape.
Digital marketing has revolutionized the way businesses promote themselves and connect with their audience. By harnessing the power of digital channels and employing effective marketing strategies, companies can enhance their online presence, reach a wider audience, and drive business growth. In this digital age, embracing digital marketing is not just an option but a necessity for businesses to thrive and succeed in a highly competitive marketplace.
Learning objectives are specific goals that define what learners should be able to accomplish after completing a digital marketing course or program. Here are five learning objectives for digital marketing:
Understanding Digital Marketing Fundamentals: By the end of this course, learners will be able to explain the core concepts and components of digital marketing, including website optimization, social media marketing, email marketing, content marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and analytics.
Developing Effective Digital Marketing Strategies: Upon completion of this course, learners will be able to design comprehensive digital marketing strategies tailored to specific target audiences and business objectives. They should be capable of selecting appropriate digital channels, budgeting, and developing a timeline for campaign implementation.
Analyzing Digital Marketing Metrics and KPIs: After completing this course, learners will be able to identify and interpret key performance indicators (KPIs) in digital marketing campaigns. They should understand how to analyze website traffic, conversion rates, engagement metrics, ROI (Return on Investment), and other data-driven insights to optimize marketing efforts effectively.
Implementing Social Media Marketing: By the end of this course, learners should be proficient in creating and executing social media marketing campaigns across various platforms. They should understand how to craft engaging content, leverage social media advertising, manage communities, and monitor brand mentions to build a strong online presence.
Utilizing SEO and Content Marketing Techniques: Upon completion of this course, learners should be able to implement SEO best practices to improve website visibility and organic search rankings. They should understand how to conduct keyword research, optimize content, and utilize link-building strategies to attract and retain organic traffic.
Each of these learning objectives focuses on critical aspects of digital marketing, enabling learners to gain a comprehensive understanding and practical skills in this ever-evolving field.
In this master course, I would like to teach the 20 topics:
1. Introduction and importance of Digital marketing 5.0
2. Landing page optimization
3. SEO (Search engine optimization)
4. Content Marketing
5. Inbound marketing
6. Google workspace
7. YouTube marketing
8. Google Adsense & Google Ads
9. Neuromarketing
10. Influencer marketing
11. Marketing Automation
12. Facebook marketing
13. Instagram marketing
14. Twitter Marketing
15. LinkedIn marketing
16. Viral marketing
17. PPC (Pay Per Click)
18. Email marketing
19. Bing marketing
20. Snapchat marketing
Who this course is for:
- All UG and PG Business, Marketing students.
- Interested students to learn about the concepts of Digital Marketing 101 (From A to Z)
Instructor
- 4.4 Instructor Rating
- 56,759 Reviews
- 601,706 Students
- 332 Courses
Achievements on Udemy : (UDEMY TOP BUSINESS BEST SELLER & FULL TIME UDEMY INSTRUCTOR)
[1] Enrolled over 600,000 students from 214 countries & 47+ Udemy Business (UFB) Courses for Business Subscription.
[2] Delivered a staggering 4.07 million course enrollments, with 11,541,409 minutes taught Including UFB Courses (Upto April' 2025).
[3] Offered a diverse array of 332 courses, covering Business, General Management, Leadership, IT, Software and Systems, Psychology, Education, and Media Studies.
Credentials and Qualifications of Dr. José:
Dr. José's extensive qualifications showcase his dedication to various fields:
[1] Earned a Ph.D. in Entrepreneurship & Business Management in 2019, contributing to the understanding of business dynamics.
[2] Holds an M.Phil. in Business & General Management, establishing a solid foundation in comprehensive management knowledge.
[3] Completed a Masters in Financial Markets in 2015, demonstrating expertise in financial systems.
[4] Acquired a Masters in Information Technology in 2013, equipping him with technological proficiency.
[5] Achieved a Masters in Human Resource Management (MBA) in 2011, highlighting organizational skills.
[6] Secured a Bachelors in Mathematics in 2009, emphasizing analytical and statistics prowess.
[7] Earned a Diploma in Teacher Education in 2006, showing dedication to education.
This diverse academic background positions Dr. José as a well-rounded and versatile professional.
Teaching Experience:
Dr. José is an accomplished expert with a wealth of teaching and industry experience:
[1] Currently he is working as a Researcher and Professor of Florida Christian University (FCU Online), Orlando, FL.
[2] Serves as a Senior Researcher, Professor, and Subject Matter Expert at UTEL University, Universidad Centro Panamericano de Estudios Superiores - México, IBS-BFSU (International Business School - Beijing Foreign Studies University) China.
[2] Holds the title of Honorary and Visiting Professor at NGCEF Australia, ISCIP Canada, and Judge of the Research center for the Internationalization of companies from emerging economies (I-CEE) & Global Forum on Business Case Study.
[3] Dr. José, Specializes in digital transformation teaching, innovative teaching, and project based strategies for startup teaching in digital platform ecosystems.
Instructional Design and Curriculum Development Experience:
Dr. José's instructional design and curriculum development contributions are noteworthy:
[1] Designed and developed more than 5 specialized Post Graduate Master Degree courses for International Business School - Beijing Foreign Studies University (IBS-BFSU).
[2] Expertise in corporate entrepreneurship, organizational innovation, and learning.
[3] Over 15 years of experience as a business and IT consultant for over 20 successful startup businesses.
[4] Designed, developed, and hosted over 200 corporate business websites since 2007, receiving over 10 awards for graphic and web design.
Interests of Teaching Topics:
Dr. José's teaching interests span a wide range of subjects:
[1] Conducted, supervised, and handled more than 10,000 UG, PG students since 2007.
[2] Led training sessions for undergraduate and postgraduate Master Degree graduates in areas such as Entrepreneurship Development, Business Management, Human Resource Management and Development, Marketing, Digital Marketing, Finance and Financial Markets, Economics, Statistics, Education, Psychology, Leadership and Personal Development, Multimedia, Information Technology, IEEE Domains, and Software Certification Courses.
[3] Regular Keynote Speaker at AEIC China and Whither Our Economies (WoE) Lithuania.
[4] Currently guiding 5 Ph.D. Scholars in Business Administration, Computer Science, and IT Domains.
Certifications, Research and Publications:
Dr. José boasts an impressive list of certifications, research, and publications:
[1] Completed more than 30+ Software, IT, and Business Certifications.
[2] Serves as an Editor of Science Direct PLAS Journal, Ai Scholar China and certified reviewer for several renowned publishers from Springer Nature, Online Wiley, Emerald & SAGE.
[3] Published over 50 research and review articles, 8-12 solo-authored full case studies, 4 book chapters, and numerous book reviews and some listed in WoS & Scopus Listings.
[4] Google Scholar Citation 100+ and Research Gate Score is 270.90 with 54+ Citations, 59,299+ reads, and 27 Research Recommendations.
[5] European Alliance for Innovation (EAI) Score is 16.
Honors and Awards:
Dr. José's accomplishments are celebrated with various honors and awards:
[1] Top Funding Project Writer.
[2] Top Researcher Award 2019-2024.
[3] Best Ph.D. Thesis Award 2018.
[4] Distinguished Young Scientist 2017.
[5] University Topper (2011-2012).
[6] Seven-time recipient of the FCB - Faculty Competency Building Award (2011-2018).
[7] Mr. Perfect Award in 2008.
International Memberships and Activities:
[1] Holds memberships in 35+ International academic and professional bodies, including IEEE (ID : 96447154), Oulu Entrepreneurship Society - Finland, AfSAE (ID: 256521), ISPIM (ID: 1374), ITPA (ID: 29660) and many more.
[2] Volunteers for Scopus, Web of Science, and ABDC Indexed journals.
[3] Serves as an editorial and reviewer board member for over 30+ journals and has reviewed 200+ articles since 2019.