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Fundamental Course : Digital Marketing 101 (From A to Z)
Rating: 4.2 out of 5(370 ratings)
22,925 students

Fundamental Course : Digital Marketing 101 (From A to Z)

Digital Marketing 101 level, Social Media Marketing, Search Engine Optimization, Content Marketing, Email Marketing, PPC
Created byDr. José Prabhu J
Last updated 7/2025
English
English [Auto],

What you'll learn

  • Understanding Digital Marketing Fundamentals
  • Developing Effective Digital Marketing Strategies
  • Analyzing Digital Marketing Metrics and KPIs
  • Implementing Social Media Marketing
  • Utilizing SEO and Content Marketing Techniques

Course content

2 sections • 20 lectures • 1h 29m total length

  • Introduction and importance of Digital marketing 5.013:38

    Discover the fundamentals of digital marketing 5.0, including seo, ppc, social media, and content marketing, to reach audiences effectively. Set smart goals and use real-time analytics to optimize campaigns.

  • Landing page optimization3:31

    Define your landing page goal, craft a compelling headline, and use imagery to communicate your value proposition. Test variations to boost conversions and monitor performance with social proof.

  • SEO (Search engine optimization)3:57

    Master SEO foundations by researching keywords, optimizing on-page elements like meta tags and headings, and enhancing technical, off-page, and user experience factors to boost organic traffic and rankings.

  • Content Marketing4:16

    Define clear goals and target audience to guide content marketing, then develop a strategy, create compelling content, optimize for search, promote it, and measure results.

  • Inbound marketing3:44

    Explore inbound marketing that attracts customers with valuable content, defines target audiences, optimizes websites, generates leads, nurtures them via email and social media, and measures results.

  • Google workspace3:31

    Learn to set up Google Workspace from sign-up to device access, configure Gmail, Drive file sharing, real-time collaboration in Docs, Sheets, and Slides, and schedule meetings with Calendar and Meet.

  • YouTube marketing4:15

    Define your goals and identify your target audience for YouTube marketing. Create and optimize a branded channel, plan compelling content, engage viewers, and analyze performance to refine strategy.

  • Google Adsense & Google Ads3:22

    Learn how to set up Google AdSense and Google Ads. Configure campaigns, target audiences, and create compelling ads, then track conversions and link accounts to monetize and optimize your website.

  • Neuromarketing3:49

    Apply neuromarketing by leveraging neuroscience to understand consumer behavior and decision making. Conduct research, apply neuroscientific principles, and measure success with KPIs like brand awareness, engagement, and conversions.

  • Influencer marketing3:46

    Execute an influencer marketing campaign by collaborating with authentic, high-engagement influencers aligned with your target audience to boost brand awareness, then monitor metrics and nurture long-term relationships.

  • Marketing Automation4:27

    Define goals and identify your target audience to tailor automation workflows. Choose the right platform, build lead scoring and nurturing, and guide leads from awareness to conversion.

  • Facebook marketing4:48

    Define your campaign goals, identify the target audience, and set a budget for a Facebook marketing campaign; then create engaging content, choose ad formats, and monitor KPIs.

  • Instagram marketing3:24

    Learn to plan an instagram marketing campaign by setting goals, defining your target audience, creating a content strategy, optimizing your profile, using hashtags, engaging followers, and tracking results.

  • Twitter Marketing3:39

    Define objectives for Twitter marketing, identify your audience, set KPIs, develop a content plan, optimize your profile, craft engaging tweets with hashtags and CTAs, schedule posts, engage, and analyze results.

  • LinkedIn marketing3:58

    Master LinkedIn marketing by setting clear goals, optimizing your profile, building a network, sharing valuable content, engaging with groups, and using ads and analytics to boost brand visibility.

  • Viral marketing4:22

    Learn to design a viral marketing campaign by setting clear objectives, knowing your audience, creating shareable content, leveraging social media and influencers, encouraging user-generated content, and monitoring results.

  • PPC (Pay Per Click)4:12

    Master pay per click by defining goals, researching keywords, budgeting, selecting platforms, crafting compelling ads, optimizing landing pages, and consistently monitoring for traffic and conversions.

  • Email marketing4:05

    Master email marketing by defining clear objectives, building a quality list with permission, choosing a service provider, crafting personalized content, designing mobile-friendly emails, testing, monitoring analytics, and complying with regulations.

  • Bing marketing4:34

    Master Bing marketing by defining your target audience, researching keywords, and crafting compelling ad copy. Optimize landing pages, track conversions, and refine strategies with local search and ad extensions.

  • Snapchat marketing3:52

    Define your target audience and clear objectives, then create engaging snapchat content with filters and captions, using ads, influencers, contests, geofilters, and analytics to grow brand reach.

Requirements

  • Basic skills of social media and digital tools like google ads and facebook ads.

Description

Fundamental course in Digital Marketing (101 level) (From A to Z)

In today's interconnected world, digital marketing has emerged as a game-changer for businesses of all sizes. With the increasing reliance on technology and the internet, companies have realized the immense potential of reaching and engaging with their target audience in the digital realm. In this Fundamental course, we will explore the significance of digital marketing and the various strategies that can help businesses thrive in the online landscape.

Digital marketing has revolutionized the way businesses promote themselves and connect with their audience. By harnessing the power of digital channels and employing effective marketing strategies, companies can enhance their online presence, reach a wider audience, and drive business growth. In this digital age, embracing digital marketing is not just an option but a necessity for businesses to thrive and succeed in a highly competitive marketplace.

Learning objectives are specific goals that define what learners should be able to accomplish after completing a digital marketing course or program. Here are five learning objectives for digital marketing:

  1. Understanding Digital Marketing Fundamentals: By the end of this course, learners will be able to explain the core concepts and components of digital marketing, including website optimization, social media marketing, email marketing, content marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and analytics.

  2. Developing Effective Digital Marketing Strategies: Upon completion of this course, learners will be able to design comprehensive digital marketing strategies tailored to specific target audiences and business objectives. They should be capable of selecting appropriate digital channels, budgeting, and developing a timeline for campaign implementation.

  3. Analyzing Digital Marketing Metrics and KPIs: After completing this course, learners will be able to identify and interpret key performance indicators (KPIs) in digital marketing campaigns. They should understand how to analyze website traffic, conversion rates, engagement metrics, ROI (Return on Investment), and other data-driven insights to optimize marketing efforts effectively.

  4. Implementing Social Media Marketing: By the end of this course, learners should be proficient in creating and executing social media marketing campaigns across various platforms. They should understand how to craft engaging content, leverage social media advertising, manage communities, and monitor brand mentions to build a strong online presence.

  5. Utilizing SEO and Content Marketing Techniques: Upon completion of this course, learners should be able to implement SEO best practices to improve website visibility and organic search rankings. They should understand how to conduct keyword research, optimize content, and utilize link-building strategies to attract and retain organic traffic.

Each of these learning objectives focuses on critical aspects of digital marketing, enabling learners to gain a comprehensive understanding and practical skills in this ever-evolving field.

In this master course, I would like to teach the 20 topics:

1. Introduction and importance of Digital marketing 5.0

2. Landing page optimization

3. SEO (Search engine optimization)

4. Content Marketing

5. Inbound marketing

6. Google workspace

7. YouTube marketing

8. Google Adsense & Google Ads

9. Neuromarketing

10. Influencer marketing

11. Marketing Automation

12. Facebook marketing

13. Instagram marketing

14. Twitter Marketing

15. LinkedIn marketing

16. Viral marketing

17. PPC (Pay Per Click)

18. Email marketing

19. Bing marketing

20. Snapchat marketing

Who this course is for:

  • All UG and PG Business, Marketing students.
  • Interested students to learn about the concepts of Digital Marketing 101 (From A to Z)

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