Full Social Media Marketing 2026

Name: Full Social Media Marketing 2026
Rating: 4.8 (14 reviews)

Branding, content, paid ads, AI workflows, and platform-specific advertising

Created byStarweaver Group, Tanmoy Das, Paul Siegel

Last updated 8/2026

English

ArabicGerman

What you'll learn

Apply foundational social media marketing principles to brand identity, content creation, and customer psychology.
Evaluate platform options, paid social formats, and AI-driven workflows to plan a multi-platform marketing program.
Build an organic Facebook presence through page design, content publishing, and community engagement.
Design end-to-end Facebook Ads campaigns covering setup, targeting, bidding, retargeting, and policy compliance.

Course content

25 sections • 374 lectures • 23h 36m total length

Intro Video to Course1:48
What is Social Media Marketing?4:09
Marketing Mythbusters5:23
Welcome and What Social Media Marketing Is

Branding Introduction2:16
What Makes a Powerful Brand?2:34
Make a Brand Style Guide6:07
Content Marketing 1014:32
Get Endless Content Ideas4:18
Get To Know Canva5:17
Find Free to Use Content6:04
Explore free content sources for social media marketing—Unsplash, Pexels, Pixabay—download images and videos, curate brand collections, and leverage Canva with free audio from YouTube Studio and upbeat.
Design Powerful Graphics7:32
Create powerful social media graphics using Canva templates, branding kits, and editable pages; customize fonts, colors, images, and layouts, then download or export as pngs or gifs.
Make Captivating GIFs1:40
Create Powerful Videos6:17
Other Powerful Video Styles6:13
Develop Customer Profiles3:21
Defending Your Brand Identity to a Skeptical Co-Founder
Brand Identity and Visual Content

Make Them Feel First2:24
Master Compelling Copywriting6:06
Viral Hooks2:46
Hashtags & Accessibility4:11
AI for Epic Images3:01
Create high quality social media visuals with ai by generating prompts with chat gpt, then producing photorealistic images via leonardo ai or other platforms, sharing with clients for approval.
AI for Quick Videos3:53
Social Media Marketing: An Hour a Day overview and current platform usage0:22
Audience Psychology, Copy, and AI for Content
Hands-on-Lab : Build a one-page brand style guide0:11
Graded Quiz : Social Media Marketing Foundations and Branding

Why to Use Facebook To Market Your Business6:45
How to Create A Facebook Page2:36
How to Create A Facebook Profile Image3:22
Create a memorable Facebook profile image for your page using Canva templates and your brand logo to boost recognition.
How to Design A Facebook Cover Image3:04
How to Update Your Pages Info And Preferences3:43
How to Post About On Your Facebook Page6:44
How to Promote Your Page And Get Likes & Engagement8:55
X [Twitter] for Beginners3:12
Set Up Your X [Twitter] Account2:56
How To Use X [Twitter]5:28
LinkedIn for Beginners2:36
LinkedIn for beginners shows how this business network boosts professional connections and content marketing through profiles, posts, and ads, with photos driving views and engagement.
How to Use LinkedIn Profiles5:03
Create a LinkedIn Page4:08
How to Use Facebook5:41
Learn to post on your Facebook page with light, conversational content inspired by brands, using photos, GIFs, tagging, and boosts, while managing inbox, automation, and Instagram connections.
Instagram for Beginners6:08
Pinterest for Beginners3:50
Set Up Your Pinterest Account3:55
How to Use Pinterest5:21
TikTok for Beginners3:26
Set Up Your TikTok Account3:41
YouTube for Beginners5:31
Unlock YouTube for social media marketing by creating audience-aligned content with clickable thumbnails and clear titles, and leveraging its reach as the second largest search engine for long-term brand awareness.
How to Use YouTube3:47
Video Topic Research3:18
Research video topics for YouTube content using Google search and YouTube insights, analyze view counts, and use keywords everywhere to prioritize ideas.

Paid Ads Introduction4:57
How Powerful Are Facebook Ads?7:06
Explore how Facebook ads drive leads, branding, and sales via global case studies featuring catalog and carousel ads, reels, and advantage plus campaigns.
LinkedIn Ads Overview, How LinkedIn Ads Work, LinkedIn Ads Account Setup4:19
Learn how LinkedIn ads work, targeting by location, job function, fields of study, and experience, and set up an ads account via advertise or LinkedIn campaign manager.
Pinterest Ads Overview2:46
X Ads Overview3:10
TikTok Ads Overview2:21
Why You Need a Strategy3:25
Get to Know The Business4:14
Get to Know The Competition4:26
Collaborate With Others2:28
Paid Social Foundations and Strategy
Paid Social Strategy Pitch to the CMO

Introduction to AI for Social Media Marketing0:42
Come Up with Great Social Media Post Ideas with ChatGPT4:09
Write Social Media Post Copy with ChatGPT (Instagram, Facebook, etc)3:36
Come Up with Social Media Post Ideas with Google Gemini2:04
Create Social Media Polls with Google Gemini2:12
Learn to create engaging social media polls using Google Gemini, customize polls with multiple options and counts, and even generate polls from an article to suit your content strategy.
Social media content opportunities with ChatGPT3:29
Case Study: Content Calendar & Social Media8:28
Case Study: Writing Social Media Posts & Promotional Emails with ChatGPT3:39
Generate social media posts and promotional emails for courses with ChatGPT, adjusting tone. Tailor content for Instagram, Facebook, and Twitter, and include course links to support enrollment.
Key Capabilities of Generating Content with ChatGPT for Social Media Marketing2:38
Other AI Tools for Social Media Marketing: Gemini, Claude & More2:47
Generate Optimized Social Media Posts & Captions with ChatGPT for Any Platform3:56
Write Longer-Form Blog Content to Promote on Social Media with ChatGPT2:50
Learn to generate long-form blog content from a keyword and promote it on social media with ChatGPT, including crafting Facebook posts and hashtag optimization.
Create Month's (or a Year's) Worth of Social Media Posts & Ideas in an Instant3:47
Create a year's worth of social media posts with chat GPT, generating a hundred posts of tips, tricks, and hacks for your audience.
Create Social Media Content for Different Platforms, Goals & Outcomes w/ChatGPT7:41
Recommended Software to Further Automate Social Media Marketing2:42
Tool #1: Content generation for Website, Blogs and Social Media12:46
Introduction to AI Social Media Tools and why it's important for your business2:24
Tool: Lately - Auto Generated Social Media posts3:43
What is Social Media automation and why is it important for your business3:39
Overview of the Social Media automation strategy3:18
Tool for Social Media Automation: SocialBee2:04
Social Media post schedule and automation3:47
Social media reposting automation6:00
Automate social media reposting by drafting, content approval, scheduling, and categorizing posts, then queue them for continuous reposts with expiry and end dates to boost reach.
Setting up your social media automation schedule3:04
Craft Consistency3:31
Craft consistency teaches batching content and scheduling posts to maintain a social presence. Plan ahead, gather resources, and dedicate time to create, then use analytics to post at peak engagement.
Meta Business Suite3:32
Learn how to use Meta Business Suite to schedule posts and reels on Facebook and Instagram, set future dates, and conduct AB testing.
Schedule Through Metricool5:11
Tool #1: Manychat - Creating your account4:26
Creating a chatbot for Facebook5:27
Accessing the chat data and conversation history1:47
Customizing your chatbots for other goals2:08
Creating chatbot for Instagram, SMS or WhatsApp4:11
Installing the Chatbot on your website3:17
DataReportal Digital Report and Hootsuite Social Trends0:20
AI for Marketing and Workflow Optimization
Graded Quiz : Platforms, Paid Social Foundations, and AI Workflows
Hands-on-Lab : Draft a multi-platform 30-day plan with AI-augmented workflow0:09

Social Media Ads Introduction0:57
Facebook Marketing - What we will cover0:54
Discover why Facebook marketing matters for your business and master creating a business page, profile and cover images, posting updates, and using insights to grow likes and engagement.
Why to Use Facebook To Market Your Business6:07
How to Create A Facebook Page2:36
Learn how to create a Facebook page for your business by naming the page, selecting a category, adding a bio, and uploading a profile and cover photo to reach customers.
How to Create A Facebook Profile Image3:22
How to Design A Facebook Cover Image3:04
How to Update Your Pages Info And Preferences3:43
What to Post On Your Facebook Page6:44
How to Promote Your Page And Get Likes & Engagement8:55
Promote your Facebook page through friends and family, personal profile, posts, email signatures, and Gmail or LinkedIn contact exports to gain initial likes and engagement.
Setting Up a Facebook Marketing Presence

What is an Online Community?6:15
Why Should You Start an Online Community?5:41
Recommend Tools and Apps for Creating an Online Community6:24
Identify tools to build an online community, from Facebook Groups for easy onboarding to Slack, Discord, and Mighty Networks for organized conversations, memberships, and updates.
How to Grow Your Online Community3:52
Grow your online community by starting with existing customers, inviting them to paid or free groups with exclusive content, and using email and social ads to attract new members.
How to Create More Engagement in Your Community5:22
Quick Tips for Increasing Engagement4:27
Learn quick tips to boost engagement in your community through consistent posting, active moderation, and regular member feedback, building a self-sustaining, topic-focused space.
Building and Managing a Community

Best Types of Posts to share in Your Community3:46
Make Consistent Posting Easier4:53
Content Tools & Apps I Use to Create and Automate Posts3:39
Make Your Posts Count More and Increase Engagement3:17
Use Analytics to Grow Your Community2:38
Meta Business Help Center: Best Practices for Pages0:19
Sustaining Engagement and Growth
Hands-on-Lab : Launch a Facebook page and publish a five-post launch series0:10
Graded Quiz : Organic Facebook Marketing and Community Building
Live Customer Escalation in Facebook Comments

Facebook Ads Basics - What We will Cover0:53
How Powerful Are Facebook Ads?7:06
How Do Facebook Ads Work - The Auction4:47
Facebook Ad Structure2:44
Understand Facebook ads structure by creating campaigns with objectives, organizing audiences, placements, demographics, and budgets in ad sets, and deploying multiple ads as creatives within a campaign pyramid.
How To Set Up Your Facebook Ads Account2:04
Create a Facebook page, then open the ads manager, activate the ads account with billing information, fund the account, and begin advertising.
Facebook Ads Metrics12:01
Explore essential Facebook ads metrics—impressions, link clicks, CTR, CPM, ROS, reach, and budget strategies at campaign and ad set levels, plus cost per result—to gauge campaign performance.
Facebook Ads - Account Navigation18:45
Ad Creation - What We will Cover0:58
Learn to create your first Facebook ads campaign, set budget and schedule, target audiences by location, age, gender, demographics, interests, and behavior, craft ad creatives, and run a split test.
Create Your First Ad - Campaign Objectives7:08
Ad Set Name, Conversion, Campaign score, Audience definition5:38
Budget & Schedule & Audience controls4:01
Advantage+ audience, Policy and regulatory requirements & Placements6:21
Ad name, Identity, Ad setup2:02
Destination, Ad creative, Creative testing, Chat builder, Tracking4:10
Facebook Ads Setup and Campaign Creation

Requirements

Comfort with using a computer, browsing the major social platforms, and writing short marketing copy. No prior advertising experience required.

Description

Social media marketing is no longer just about posting content and hoping people engage. Today, brands are expected to build communities, run targeted advertising campaigns, understand platform algorithms, track performance metrics, and create content that converts attention into measurable business results. At the same time, marketers are being asked to do more with smaller teams and faster timelines. This course is designed to help learners build the practical skills needed to succeed in that environment.

Full Social Media Marketing 2026 takes learners through the complete modern social media marketing workflow, from foundational branding and content strategy to advanced paid advertising and AI-assisted campaign management. The course combines strategy, platform knowledge, and hands-on demonstrations to help learners confidently plan and execute campaigns across Facebook, Instagram, LinkedIn, TikTok, X, Pinterest, Snapchat, Quora, Reddit, and ShareChat.

Learners will explore audience psychology, content planning, paid social advertising, campaign objectives, targeting, bidding, analytics, retargeting, and reporting. The course also demonstrates how AI tools and modern marketing platforms can streamline content creation, ad copy generation, workflow automation, and campaign optimization.

By the end of this course, learners will be able to build organic and paid social media strategies, launch multi-platform advertising campaigns, analyze campaign performance, and optimize marketing efforts using modern tools and AI-driven workflows. Whether you are a social media manager, freelancer, small business owner, performance marketer, or aspiring digital marketer, this course provides practical, real-world skills that can immediately be applied to professional marketing projects and business growth.

Who this course is for:

Social media managers and content marketers
Performance marketers and paid media specialists
Small business owners running their own marketing
Agency teams and freelance marketing consultants

Full Social Media Marketing 2026

What you'll learn

Explore related topics

Course content

Welcome and What Social Media Marketing Is3 lectures • 11min

Brand Identity and Visual Content13 lectures • 56min

Audience Psychology, Copy, and AI for Content8 lectures • 23min

Choosing the Right Social Media Platforms23 lectures • 1hr 43min

Paid Social Foundations and Strategy11 lectures • 39min

AI for Marketing and Workflow Optimization35 lectures • 2hr 9min

Setting Up a Facebook Marketing Presence9 lectures • 36min

Building and Managing a Community6 lectures • 32min

Sustaining Engagement and Growth8 lectures • 19min

Facebook Ads Setup and Campaign Creation14 lectures • 1hr 19min

Requirements

Description

Who this course is for: