Social Media FTC Disclosure Training

Name: Social Media FTC Disclosure Training
Rating: 4.3 (107 reviews)

Use social media for sales, marketing and service without violating US Federal Trade Commission Disclosure Guidelines

Created byEric Schwartzman

Last updated 2/2023

English

What you'll learn

Which types of social networking profiles require disclosures, and which ones don’t
What types of post, shares and tweets require disclosures, and which ones don’t
Where you need to make social media disclosures and when they’re required
How those disclosures should be made to minimize the likelihood of incurring fines or penalties
Understand guidelines for bloggers, disclosing sponsorships, fines, penalties, COPPA and more

Course content

3 sections • 12 lectures • 31m total length

Intro to Social Media Disclosure and Transparency2:27
This course is designed to manage the risk of spurring investigations or incurring fines by helping employees comply with the US Federal Trade Commission's social media disclosure guidelines.

This course is accessible via desktop and mobile device and includes an assessment component. Those who successfully complete the course will earn the Social Media Compliance Certification.

Tweet the instructor at http://twitter.com/ericschwartzman.
What to Expect from this Course1:59
This course provides insight into the benefits and risks of using digital communications in accordance with the FTC social media disclosure guidelines. It provides an overview of how to make the proper disclosures when you use social media for work.

Comply Socially is NOT providing legal advice, determining “best practices,” or telling you what to say or do.

One of the real values of social media is that it is less formal, more personal, spontaneous and real. Comply Socially is here to educate you so that you can use social media in the ways that work for you.

There is no way for us to anticipate or discuss every situation that might arise. If you have a question on what to do, or how to handle something, talk to someone familiar with the legal and practical issues of your situation.

Different states, cities, and companies have different laws and rules that apply. If you're not sure, ask before you act.

Sharing on Personal vs. Branded Social Media Accounts1:13
This lecture explains the difference between disclosure responsibilities individuals have on a personal social media profile versus the responsibilities they have when they communicate through an employer's official social media profile.
The Duty to Disclose on Social Networks3:31
This lecture explains how the FTC's duty to disclose rule requires employees to reveal material relationships if they use social media for work.
How to Satisfy the Duty to Disclose on Social Media4:00
This lecture explains what is meant by the FTC's "clear and conspicuous" social media disclosure requirement.
Demos of How to Disclose on Different Social Networks5:59
This lecture gives specific examples of how to disclose on Twitter, Facebook, Google Plus, Pinterest, Vine and Instagram and addresses the use of hyperlinks to make disclosures when sharing on social media.
Disclosing If You Sponsor Events or Advertise on Blogs2:41
This lecture explains the responsibility employees have to disclose when working through agencies, contractors or vendors and when sponsoring content or events.

Penalties for Concealing Your Identity of Social Media1:10
This lecture covers the standard penalty the FTC fines individuals and organizations for failing to make the proper social media disclosures.
Impact of Clarity and Consistency on Reputation2:09
This lecture covers principles of clarity, consistency and transparency that employees should be mindful of when they use social media for work.
Children’s Online Privacy Protection Act (COPPA)3:59
This lecture provides an overview of the Children's Online Privacy Protection Act (COPPA) and covers responsibilities individuals and organizations have when interacting with persons under 13 online.
Closing Summary0:54
This lecture summarizes the personal responsibilities individuals have when they use social media at work.
Bonus for Students Only1:28
How to Get a Job in Digital Marketing - To get a job in digital marketing, you need to know the basics. There are a lot of great courses for learning social media, SEO, email, and content marketing. But not a lot of good, simple overview info. To learn the basics and the specialties in jargon-free English, download The Digital Pivot: Secrets of Online Marketing.

Requirements

No prior knowledge of social media governance is required.

Description

If you don’t know how to make the required legal disclosures when you tweet or Facebook for work, this course shows you how.

Deceptive advertising investigations by US Federal Trade Commission for promoting products on social media without including the required disclosuree have catastrophic results.

If you’re a marketer, this course could save you millions of dollars.

If you’re an agency, it could keep you out of bankruptcy court.

And if you’re a social media practitioner, it could save you from becoming unemployable.

This course will teach you how to leverage social media for work without violation FTC dotcom disclosure regulations.

Who this course is for:

This course is for anyone who wants to avoid violating the Federal Trade Commission Dotcom Disclosure Guidelines on social media.

Social Media FTC Disclosure Training

What you'll learn

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Course content

Getting Started with Social Media Disclosure2 lectures • 4min

Disclosure Best Practices5 lectures • 17min

Impact of Disclosure and Nondisclosure5 lectures • 10min

Requirements

Description

Who this course is for: