Social Media FTC Disclosure Training

Use social media for sales, marketing and service without violating US Federal Trade Commission Disclosure Guidelines
Rating: 4.3 out of 5 (102 ratings)
6,823 students
English
English [Auto]
Which types of social networking profiles require disclosures, and which ones don’t
What types of post, shares and tweets require disclosures, and which ones don’t
Where you need to make social media disclosures and when they’re required
How those disclosures should be made to minimize the likelihood of incurring fines or penalties
Understand guidelines for bloggers, disclosing sponsorships, fines, penalties, COPPA and more

Requirements

  • No prior knowledge of social media governance is required.

Description

If you don’t know how to make the required legal disclosures when you tweet or Facebook for work, this course shows you how.

Deceptive advertising investigations by US Federal Trade Commission for promoting products on social media without including the required disclosuree have catastrophic results.

If you’re a marketer, this course could save you millions of dollars.

If you’re an agency, it could keep you out of bankruptcy court.

And if you’re a social media practitioner, it could save you from becoming unemployable.

This course will teach you how to leverage social media for work without violation FTC dotcom disclosure regulations.

Who this course is for:

  • This course is for anyone who wants to avoid violating the Federal Trade Commission Dotcom Disclosure Guidelines on social media.

Course content

3 sections11 lectures30m total length
  • Intro to Social Media Disclosure and Transparency
    02:27
  • What to Expect from this Course
    01:59

Instructor

Digital Marketing Consultant
Eric Schwartzman
  • 4.4 Instructor Rating
  • 16,833 Reviews
  • 243,809 Students
  • 21 Courses

I am a digital transformation advisor and digital marketing consultant.

I help clients grow revenue online through B2B growth marketing initiatives using my own, proprietary organic growth framework.

I led the center for digital innovation at Howard Industries, a $1B B2B, launched 2 SaaS start-ups and did integrated marketing for entertainment, media and tech clients at one the world's largest PR Agencies.

I’m a best-selling author of Social Marketing to the Business Customer. Some of the organizations I've advised are Boeing, Cirque du Soleil, City National Bank, Hard Rock Casinos, Johnson & Johnson, Korn Ferry, Lucasfilm, US Dept. of Defense, US Dept. of State, Inter American Development Bank.

My complete library of self-paced, online digital marketing, compliance and security training courses have been taken by nearly a quarter million people worldwide on Udemy and at my own website.

Google "social media training" to find my additional courses.