
Select a hosting plan and set up the domain from which your emails will be sent; you can upgrade anytime, then choose the basic 12-month plan and submit.
Download Mautic, automated marketing software, from monarch dot or one side, fill in the information, then download the zip and import it into the blue host web files before continuing.
Create a subdomain named monarch in the Blue Hose porthole dashboard to host the model software, auto generate the folder, and run auto SSL until the status turns green.
Create a new domain email by opening advanced, selecting email accounts, entering a domain name and username, generating and saving a password, and clicking the blue create button.
Extract the monarch files into your new subdomain by opening advanced in cpanel and using the file manager. Upload by dragging files into the monarch folder, then click next lesson.
Create a new database in cPanel, name it Matic, then create a user with your first name and a password, grant all privileges, and complete the setup.
Install Mautic by downgrading PHP to 7.2 in cPanel, then set up the subdomain and connect the database name, user, and password to complete the installer.
Log in to mautic with admin username and password, using your first and last name and email, set the sender name and email, then access monarch dashboard to send immediately.
Configure cron jobs in cpanel by locating the model folder path, pasting commands, and setting intervals—once per minute and on the first and fifteenth days of month, with emails disabled.
Configure the modern dashboard by setting the default time zone in core settings. Enter your domain, fetch IP lookup data, apply the changes, and save and close.
Configure email settings in the dashboard and connect to elastic email. Generate an API key, set SMTP details: host smtp.yourlastemail.com, port 587, and test the connection with a test email.
Learn how to upgrade from Elastic Email free trial to a pay-as-you-go bulk plan via the API, with pricing like $9 per 100k emails.
Verify your domain by updating dns records in the classic email dashboard. Add an spf record, a dkim record, a tracking cname to api.elasticemail.com, and a dmarc record, then verify.
Create a custom bounce domain from Elastic Email's dashboard to improve sender reputation, then configure DNS by adding a host record pointing to bounces.elasticemail.net and verify in the dashboard.
Learn how to set your Gmail profile picture by creating a Google account, verifying with a security code, and updating the Google account image so your emails display your face.
Create contact segments that feed automatic campaigns, then name the new segment on the dashboard, apply changes, and save and close.
Design your first email for an automatic campaign using a skyline template in the Monarch dashboard, then customize the logo, colors, and the button, and preview with stats.
Create an automatic customer onboarding campaign, send a marketing email immediately, route opens to active subscribers, and resend after 7 days if unopened, deleting non-openers after 14 days.
Create an automatic email campaign for active subscribers. Send article email two days after inclusion, then two minutes later and three days after to drive sales and move to lead.
Import contacts into a new segment from the dashboard to automatically start your email campaign in the background. Upload a file and fill the email field to trigger sending.
Create a newsletter sign-up form in the Monarch dashboard, connect fields to first name, last name, and email, mark them as required, then apply and save.
Connect a sign-up form to a campaign by creating or selecting a newsletter campaign, choosing the form, and adding a welcome marketing email to nurture subscribers and save the changes.
Embed the form into a WordPress site by copying the code and pasting it into a new page's content block; preview and confirm the new contact appears in the dashboard.
Add assets in the monarch dashboard, choosing local or remote files, set an alias for a free e-book, and enable a download link from a form when emails are submitted.
Create a custom field named relationship interest with yes/no options, add a checkbox group to your form, and build a segment where relationship interest equals yes to target campaigns.
Set up A/B test for a welcome email in Matic, create a variant, adjust the button color from blue to red, split traffic 50/50, publish, and identify the winning variant.
Explore third-party plugin integrations, connect Google Contacts to a contact model, and map first name, last name, and email with tools like Eventbrite, Facebook ads, and Google Sheets.
Resolve authentication errors by clearing the cache and deleting the app folder via the file manager, then reconnect your model to Zappia with your username, password, and base.
Create point-based triggers on model dashboard; award 10 points for opening emails and trigger at 50 points to modify campaigns, segments, or send an email to hop on a call.
Install and manage free email templates in your dashboard by selecting a theme zip file, receiving a success notification, then adding or editing the new template in your emails.
Demonstrate how to locate publicly available Instagram email addresses using a custom search engine and an online email extractor, then compile results into a spreadsheet.
Explore how to gather developer emails from the Google Play Store using a Chrome extension and export the results to a spreadsheet.
Discover how to scrape emails from Google for real estate agents, finding addresses across multiple pages, with about 86 emails from three pages.
Explore how blackhat data breaches operate by examining popular data-breach databases and leak sites, including subscription services and forums that distribute consumer leads.
Highlight a value-centered email with a relatable persona and a single content link. Compare it to a junk folder email with bright visuals, a timer, and many links.
Launch a re-engagement campaign by segmenting old contacts, filtering by last active in the past few months, and creating a new campaign targeting those contacts.
Create an old contact segment in a re-engagement campaign and send re-engagement email 1; if they don't open within three days, send a second email and delete them.
Balance trust and sales emails in frugal email marketing by delivering value through trust emails and promoting affiliate sales on a weekday-only schedule.
Learn to send text messages in campaigns using Twilio; configure settings in the monarch dashboard and add a text message action that sends only to contacts with a phone number.
Set up birthday and holiday promotional campaigns in monarch using a custom birthday field and a 24-hour check. Send a transactional happy birthday email annually and restart after 364 days.
Get started now! - And save $1000s each year in Email Marketing
Everything you need to know about running a self-hosted automated email marketing system, for free, and send bulk emails for pennies! Say goodbye to expensive email marketing platforms (I'm talking to YOU Mailchimp) and spend less than $10 per month.
WHAT TO EXPECT FROM THE COURSE - FROM INSTALLATION TO APPLICATION
The Frugal Email Marketing course is 6 sections outlining the setup of your own self-hosted automated email marketing system, bypassing the expensive online services that are offered today. If you're on Mailchimp, Constant Contact, Drip, SendinBlue, or ConvertKit and you're sick of paying a ridiculously high monthly fee to send emails to your subscribers, then look no further than Frugal Email Marketing. I'll teach you how to run your own software allowing you to send millions of emails and not break the bank.
WHO IS THIS COURSE FOR? -THE EMAIL MARKETER TIRED OF PAYING INFLATED COSTS
Do you want total control of your subscriber list but don't have the technical knowledge to set up a self-hosted platform? Do you want to drastically reduce your monthly bill and stop paying for the number of contacts but instead pay only for emails sent?
In this course, I breakdown exactly how to install this system on your own website server and teach you powerful insights into running automated email campaigns with intricate decision trees.
Frugal Email Marketing is jam-packed with value containing 38 lessons complete with videos, freebies, articles, and detailed instructions.
Here is what you'll learn to do:
Section 1: Installation. Learn how to install the opensource software Mautic on a Bluehost server and use the browser to access your own personalized marketing dashboard.
Section 2: Configuration. Connect via an API to cheap bulk email sending services and spend as low as $9 for every 100k (yep, that's 100,000) emails.
Section 3: Automatic Email Campaigns. Learn how to build dynamic email campaigns that run without any input and use audience segmentation to filter subscribers into your customer onboarding series.
Section 4: Advanced Features. Explore the many opportunities of your new marketing software and find new possibilities for growth and income with the use of Forms, Assets, Points, Themes and more.
Section 5: Building An Email List. In this section, we explore the many ways to build an email list using white-hat, grey-hat, and black-hat methods. See how the pros are scraping emails at scale and for free in today's market.
Section 6: Email Marketing Strategy/Tactics For 2020 (Bonus). See which marketing strategies the best in the world are using and which ones will carry on into the future as new trends. Take actionable steps to improve your current tactics with free templates, examples, and winning formulas.
*DISCLAIMER*
The course was previously offered on the Teachable platform but has since moved to Udemy. Because of Udemy's course and curriculum structure, the lessons had to be divided into articles AND videos instead of both included in one. Future courses by In The Symposium will follow Udemy's structure and look more organized as a result. Enjoy :)