From Invisible to Influential

Define your why to anchor your personal brand and influence. Reflect on strengths, what makes you come alive, and how you add value to others, aided by a personality test.

Define your vision and a daily mission, write a tangible vision statement on paper, and map daily steps toward goals like becoming a TED speaker.

Identify how your gifts and abilities meet a human need to define the value you provide, then present it as educational, inspirational, and entertainment for others.

Identify your target audience and influence them by sharing authentic, vulnerable messages aligned with your vision and mission. Start with your current audience to build a personal brand.

Identify your target audience and be where they are, online and in person. Engage with influencers and experts, comment and message directly to build credibility and attract your audience.

Create an influential profile by applying the profile checklist across Facebook, Instagram, and LinkedIn, including consistent usernames, compelling bios, clear headlines, website links, and cohesive profile and cover photos.