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From Good to Great - Level Up Your Teaching Business

Name: From Good to Great - Level Up Your Teaching Business
Rating: 4.7 (8 reviews)

Grow your independent teaching into a successful business.

Created byGrowth Mindset Teachers

Last updated 3/2022

English

English [Auto],

What you'll learn

Our mission is to empower teachers to establish and sustain a successful independent teaching career. You will have a lesson plan and a business plan at the end
Week 1 strategy helps you match your strength with your clients' essential needs so you find your best suited fit
Week 2 pedagoy refines your teaching methods and practice so you can curate learning plans best suited to your clients
Week 3 growth helps you develop a business plan for a sustainable success

Course content

3 sections • 59 lectures • 3h 19m total length

Day 0 - Introduction2:21
Empower independent teachers to build a successful, sustainable teaching career by matching strengths to client needs, blending strategy with pedagogy to tailor learning, and guiding relationships with parents and students.
Day 0 - Introduce Yourself
Day 1 - What's Strategy4:46
Day 1 - Foundation of Strategy3:07
Identify your strengths and students to ground your strategy and niche. Build a unique teaching treasure bag by blending language skills, experience, and networks through self-assessment and inventory.
Day 1 - Create Your Teaching Treasure Bag
Day 1 - Mindset Shift3:35
Day 2 - Find Clients7:42
Day 2 - Move from Platform to Independent Teaching2:55
Day 2 - Find Clients Brainstorm Ideas0:01
Check this collaborative Trello Board on ideas where to find clients.
Day 2 - Understand Clients5:48
Day 2 - Understand Clients Brainstorm Ideas0:01
Read the Trello board - ways to understand clients to get some initial ideas
Day 3 - What's a User Profile8:05
Create detailed user profiles by answering the who, when, why, what, and how; analyze client circumstances, motivations, and demonstrated actions to tailor learning solutions.
Day 3 - User Profiles - HBS Online Course Example
This is the user profile I created for our HBS online course student example.
Day 3 - Create Your User Profiles
Day 4 - Choose Your Strategic Position6:06
Choose your strategic position by focusing on a specific niche. Evaluate growth and fit with your past experience, and learn to say no.
Day 5 - Deal with Difficult Scenarios6:06
Position yourself to attract paying clients by aligning strengths with client needs, marketing consistently, and presenting yourself as the best option at the right time, while overcoming language barriers.
Day 5 - Interview on Overcoming Language and Cultural Barriers13:45
Overcome language and culture barriers as an independent English teacher by using translation tools, shorter sentences, emoji feedback, and building personal relationships with Chinese families.
Day 5 - Week 1 Summary6:11
Explore the concept and importance of strategy, prepare a teaching treasurer bag, identify and understand clients, and create user profiles to choose a strategic positioning that solves their problems.

Day 0 - Introduction0:49
Explore the heart of your teaching business and leverage your teaching skills through five days on pedagogy, lesson planning, and planning and teaching lessons.
Day 1 - What's Pedagogy2:34
Refine your pedagogy to align teaching methods with a value offer, attracting students and growing your teaching business. Convert trials into clients by applying the art and science of teaching.
Day 1 - Leverage Your Platform Experience2:42
Leverage your teaching experience to build an independent, fully owned business that reflects your inherent value, highlights your unique offerings, and boosts confidence to convert students into paying clients.
Day 1 - Understand Your Clients0:51
See how parents choose online teaching companies and teachers, and treat parents as clients and partners. Build direct partnerships among teacher, student, and parent to engage paying clients.
Day 1 - The Importance of Feedback0:34
Day 1 - Wordle Screen Share4:16
Day 1 - Global Excellence2:39
Become a global expert by using feedback to refine your teaching and offer a unique online value, asking open-ended questions and pursuing ongoing professional development to attract the right learners.
Day 1 - Toolkit List6:24
Day 2 - Learning Plan vs. Lesson Plan3:44
Explore differences between learning plans and lesson plans with an interactive sort, highlighting long-term goals versus short-term content goals, and how learning plans inform lesson planning.
Day 2 - How to Create a Learning Plan (Template)6:02
Adapt a personalized learning plan using a flexible template, collecting student details, interests, and level placement to tailor goal-driven, speaking-focused lessons for three times a week over eight weeks.
Day 2 - The Power of Working with Parents2:14
Partner with parents as customers and decision makers; coach them with students to achieve results. Use mutual onboarding interviews and invite input on plans, praise efforts, and foster teamwork.
Day 2 - Draft Your Learning Plan
Day 3 - Your Number One Advantage2:21
Discover your number one advantage as an independent teacher by personalizing instruction for each student. Move beyond fixed curricula and craft plans tailored to individual needs to boost conversion rates.
Day 3 - Understand Level Systems1:48
Day 3 - Evaluate to Personalize1:15
Explore how to move from data collection to actionable instruction by evaluating students to tailor personalized plans that target their needs and goals, with a focus on the placement chart.
Day 3 - How to User Placement Chart5:47
Use a placement chart to start a student’s plan, compare level bands with precise reading levels, and apply Wita, Cambridge, and Lex ranges to tailor instruction.
Day 3 - Best Practices2:20
learn to select research-based, evidence-informed resources and curriculum, build a clear learning plan, and apply best practices to enhance teaching materials.
Day 3 - Check Student Understanding1:34
Use a one-page checklist adapted from can-do indicators to assess and track student progress in reading, writing, listening, and speaking, and provide specific feedback while monitoring plan with adaptable tools.
Day 4 - How to Use a Learning Plan for Instruction0:38
Reference and adjust a living learning plan with students and parents to align goals and progress, and use those plans with lesson plans to deliver high-quality instruction.
Day 4 - How to Create a Lesson Plan0:28
Discover research-based best practices for creating your own materials or using other curriculum, and explore example lesson plans from my classes while learning how to evaluate curriculum.
Day 4 - Lesson Plan Examples5:01
Explore practical, goal-driven lesson plans with a flexible two-to-three weekly template, detailing objectives, phonics focus, agendas, activities, vocabulary, and materials, plus weekly parent-facing updates.
Day 4 - Choose a Curriculum Resource5:07
Evaluate curriculum resources using a decision-to-invest matrix weighing prep time, cost, and long-term time savings to select materials that fit your learning plan.
Day 4 - Open Source and Paid Recommendations1:57
Balance open source resources with paid recommendations by weighing licensing and time versus money, while tailoring a learning plan that fits each student and avoids wasted time.
Create Your Lesson Plan
Day 5 - Execute the Plan0:23
Execute your plan with actionable teaching tips to boost student engagement and confidence, sharing best practices to elevate your classes as you progress through week two to day five.
Day 5 - Best Practice Ideas2:20
Day 5 - Lesson Planning System1:52
Implement a practical lesson planning system for onboarding clients by batching planning sessions and taking notes during class. Select well-fit students and use high quality materials to save time.
Day 5 - Week 2 Summary1:22
Learn to create learning plans and lesson plans as the heart of your independent teaching business, tailor personalized experiences, and revise strategies to attract and retain students.

Day 0 - Introduction1:39
Introduction
Day 1 - Three Ways for Pricing2:13
Explore three pricing strategies for independent teaching: cost-based, market-based, and value-based. Discover how strategic positioning and niche branding enable value-based pricing based on perceived value.
Day 1 - The Napkin Example2:19
Day 1 - Market Rate Price List0:10
Day 2 - Introduction0:45
Learn marketing and networking for your teaching business, shift from chasing to attracting clients, and build a teacher brand and social presence to expand your network and attract VIP clients.
Day 2 - Marketing vs. Networking2:25
Learn to balance marketing and networking to grow your teaching business, prioritizing networking for warmer client relationships, while recognizing marketing costs and conversion challenges.
Day 2 - Chasing vs. Attracting Clients3:31
Attract clients by serving current students, personalizing lessons, and strengthening your teacher brand and social presence, instead of chasing every lead, so referrals and networking grow your schedule.
Day 2 - Teacher Brand and Social Presence3:42
Practice a strong teacher brand by aligning offline actions with online presence, showing good character and kindness, and carefully managing privacy across platforms to attract the right clients.
Day 2 - VIP Clients4:06
Treat every student as a VIP, delivering high-value service in your private teaching business to boost retention. Foster relationships and networking so clients feel valued and refer others.
Day 2 - Strategies for Expanding your Network and Attracting New Clients5:03
Discover three concrete strategies to attract new students: leverage existing client referrals, engage in targeted networking events, and run open class sessions to showcase your teaching.
Day 2 - Open Classes0:47
Learn to set up and run open classes, using holidays like Halloween and Thanksgiving to teach vocabulary, read stories, and share experiences, with a step-by-step PowerPoint structure.
Day 3 Introduction0:46
Master the onboarding process and its step-by-step sessions to build a smart system, plus three client-conversion tips. Deploy trial-and-error insights to convert your first paying clients faster.
Day 3 - The Importance of Onboarding2:24
Design a one-on-one onboarding process that assesses fit and converts prospects into paying clients, treating onboarding sessions as value-driven engagements rather than free trials.
Day 3 - Onboarding Step by Step6:18
Master onboarding before, during, and after a free trial by preparing a learning plan, gathering client input, and scheduling the trial; deliver an intro, a focused lesson, and post-trial follow-ups.
Day 3 - Tips to Converting Clients2:35
Learn to increase client conversions through thorough preparation: ask open-ended questions, draft and confirm a learning plan, share materials in advance, involve decision makers, and offer packages during the session.
Day 4 - Why Do You Need a Plan3:00
Develop a growth plan that defines your independent teaching goals, target clients, their needs, and how your product meets them within a structured timeframe.
Create Your Own Business Growth Plan
Day 5 - Independent Teaching Pathway2:16
Explore an independent teaching path in India, emphasizing constant learning. Understand yourself and clients, choose a niche, refine pedagogy, plan growth, and market with branding, sales, pricing, and a website.
Day 5 - You're Independent But Not Alone2:06

Requirements

This course is suitable for independent educators who would like to build a sustainable and successful teaching business.

Description

You are an independent teacher and would like to excel in that direction. You want to grow your independent teaching into a successful business.

Do you want to know how to find and select the right students?

Do you want to attract students instead of chasing students?

Do you want to learn proven ways to onboard and convert students?

Do you want to learn how to grow a long-term student-teacher-parent relationship?

Do you want to learn ways to overcome language and cultural barriers?

Do you want to use pedagogy knowledge to customize, implement and track personalized learning plans for your students?

Do you want to learn how to write and refine your teaching business plan?

Do you want to set up a feedback process to further grow your teaching business?

This comprehensive course, combining business strategy and pedagogy, is the best way to take your independent teaching to the next level, as a successful teaching business.

By the end of this course, you will learn structured processes and practical tips and have the opportunity to engage in our parent community

1. Business strategy process – how to evaluate, choose and find the right students; how to write and track your business plan

2. Pedagogy framework – how to evaluate, personalize and track learning plans for your students

3. Practical skills – how to overcome language and culture barriers, how to expand your network, how to onboard clients, and establish a long-term relationship with them.

What do students say?

“What sets this course apart from others is the combined expertise & methodology utilized by Paige & Minji. Both have vast experience in the field of online education, & how to guide individuals to success as are independent teacher from a business & educator mindset. …I have implemented several of the strategies I learned in this course in my independent teaching with positive results.” - Respectfully, Alyse Bukoski, M.A., M.Ed., CAGS

“I highly recommend this Udemy course. It's been carefully designed to cater to teachers. It helps them understand how to embed their methodology and teaching into a business strategy. Teachers feel comfortable teaching, but when it comes to setting up a business, most of us step back and hesitate because business isn't what we can do. This course shows how to overcome that mental block and make a step towards setting up a sustainable teaching business.” - Ann

Who's it for?

The course is suitable for experienced teachers who have already begun teaching independently. This course includes hours of video presentations, examples as well as downloadable exercise sheets to use. It also includes a showcase of the best websites and online materials for your pedagogy planning.

What makes us qualified to create this course?

We are both educators with a growth mindset. In our own career paths, we learned business and teaching skills to set up our own businesses. We believe you can do the same.

Minji has extensive experience working with business management consulting firms and education start-ups. She has an MBA degree from the University of Cambridge and a master's degree in Education Technology from the University of British Columbia. She supports independent teachers with business strategy and cross-cultural networking opportunities.

Paige was a public-school teacher and reading specialist before turning to online teaching. She supported many teams at a major ESL teaching platform including marketing, operations, training, and quality assurance. Pedagogy (teaching methods and practice) is her specialty. She has her own business to help independent teachers deliver high-quality lessons that create loyal clients.

This course will cover everything you need to grow your independent teaching career as a successful business, including:

1. Bite-size videos to explain key concepts

2. Tutorial videos to showcase hands-on examples

3. Articles for your further interest

4. Step-by-step exercise sheet to guide you through exercises

Cross-cultural networking opportunity: As a bonus, you will receive an invitation to engage and participate in our parent- teacher community. It is a global community mixing ESL teachers and parents who speak Chinese and English, from different parts of the world.

We hope you enjoy the journey with us.

Who this course is for:

This course is suitable for independent educators who are seeking continuous professional development.

From Good to Great - Level Up Your Teaching Business

What you'll learn

Explore related topics

Course content

Week 1 - Strategy15 lectures • 1hr 10min

Week 2 - Pedagogy26 lectures • 1hr 7min

Week 3 - Growth18 lectures • 46min

Requirements

Description

Who this course is for: