From Data to Insights in Qualitative Research using Nvivo 15

Name: From Data to Insights in Qualitative Research using Nvivo 15
Rating: 4.6 (28 reviews)

master the art of qualitative analysis

Created bySwapnil Saurav

Last updated 11/2025

English

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What you'll learn

Understand the fundamentals of qualitative data analysis (QDA).
Set up NVivo 15 projects for interviews, focus groups, and survey data.
Import, organize, and manage diverse data types (text, audio, video, PDFs).
Perform thematic analysis and coding efficiently.
Use queries and visualizations to uncover meaningful patterns.
Generate and export reports for research publications or dissertations.
Generate reports and summaries for academic writing, dissertations, and professional research.
Create visual representations such as word clouds, cluster maps, and conceptual models.
Explore data using queries, word frequency analysis, and matrix coding to uncover relationships.
Perform manual and automated coding, develop categories, and build hierarchical themes.
Import, organize, and manage different types of qualitative data within NVivo.
Understand and apply key qualitative research methodologies (e.g., thematic analysis, grounded theory, narrative inquiry).

Course content

2 sections • 11 lectures • 1h 0m total length

Introduction to the course4:10
Learn to transform raw unstructured data into meaningful insights using Nvivo 15 by coding, developing themes, and visualizing patterns for reporting.
Understanding meaning and purpose of Qualitative data analysis4:46
Learn how qualitative data analysis turns non-numeric information into meaning, patterns, and themes through interpretation of interviews and open-ended responses, linking insights to theories and real-world action.
Sources for QDA3:49
Discover the main sources of qualitative data, from customer feedback and interview transcripts to focus groups, social media, surveys, support logs, and online reviews.
Understanding the Steps involved in QDA3:54
Explore the full cycle of qualitative data analysis, from data familiarization and coding to categorization, theme development, interpretation, and validation in Nvivo 15.
Most widely used types of QDA12:32
Explore nine key qualitative data analysis approaches, including thematic analysis, content analysis, phenomenological analysis, narrative analysis, framework analysis, discourse analysis, case study analysis, sentiment analysis, and conversation analysis.

Introduction to Nvivo Software Product1:50
Nvivo 15 accelerates qualitative and mixed-methods research by turning interviews, surveys, and social media into organized data; code, transcribe audio, use AI-assisted coding, visualize with word clouds and mind maps.
Installation of Nvivo3:18
Install NVivo via a 14-day free trial, sign in or create an account, download for Windows or Mac, and start a new project to practice qualitative data analysis.
Overview of Interface and Navigation5:48
Navigate the Nvivo 15 interface to organize, code, and visualize qualitative data, using the ribbon, navigation pane, and detail view to build a streamlined workspace.
Creating and Structuring a New Project5:48
Create and structure your first Nvivo project by organizing data sources into folders and defining case classifications with participant attributes, using memos to capture observations for an auditable audit trail.
Importing Data: Text, PDF, Audio, Video, Surveys6:42
Import data into Nvivo from text, pdfs, audio, video, and surveys, then code and query across formats. Maintain a clean local data folder and consistent naming for easy analysis.
Managing Cases and Attributes7:24
Manage cases and attributes in Nvivo 15 by creating cases, linking transcripts, and defining demographic attributes via case classifications for cross-group analysis.
Hands-On Session - Create your first Nvivo project and upload sample data

Requirements

Basic understanding of qualitative research concepts will help.
NVivo 15 installed on Windows/Mac (trial or full version).

Description

In today’s data-driven world, understanding why people think, behave, and decide the way they do is more important than ever. Numbers alone can’t tell the full story — and that’s where qualitative research comes in.

This course is designed to help researchers, students, and professionals confidently move from raw, unstructured data — such as interview transcripts, focus group discussions, open-ended surveys, or textual documents — to clear, evidence-based insights.

You’ll not only learn the art and science of qualitative data analysis (QDA), but also gain hands-on mastery of NVivo 15, one of the world’s most trusted tools for qualitative research. NVivo streamlines the entire process — from organizing messy data to identifying themes, visualizing patterns, and generating reports — allowing you to focus on what really matters: interpreting meaning.

Through a blend of conceptual explanations, real-world examples, and guided demonstrations, this course will show you how to Understand and apply key qualitative research methodologies, Perform manual and automated coding, develop categories, and build hierarchical themes, and Explore data using queries, word frequency analysis, and matrix coding to uncover relationships.

Whether you are a Ph.D. scholar conducting interviews, a market researcher analyzing customer feedback, or a policy analyst evaluating social data, this course will equip you with the skills and confidence to turn qualitative data into meaningful insights.

Who this course is for:

PhD and Master’s students conducting qualitative research.
Social scientists, education researchers, and healthcare professionals.
Market researchers and policy analysts working with qualitative data.
Anyone who wants to analyze interviews, focus groups, or open-ended survey responses.

From Data to Insights in Qualitative Research using Nvivo 15

What you'll learn

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Course content

Introduction5 lectures • 29min

Getting Started with NVivo 156 lectures • 31min

Requirements

Description

Who this course is for: