
Develop an effective customer relationship management program, define customer roles, leverage portals for service, and craft action plans to improve customer relationship management and service recovery.
Explore how customer service and customer relationship management differ and interact, from pre-sale discovery to post-sale engagement, to cultivate brand advocates and repeat purchases.
Explore the discovery stage of customer relationship management, where buyers identify needs and search for solutions; learn to craft a visible marketing plan, mission, target market, and swot analysis.
Evaluate how potential customers compare options, seek reviews, and visit stores. Provide clear, accessible content and leverage content marketing through social media, blogging, and video.
Close the sale by guiding a conversion through customer service, showing value over rivals. Highlight pricing, brand, packaging, placement, and reviews; use customer feedback and SEO to influence purchases.
Discover how post-sale experiences drive loyalty through consistent follow-through, team product immersion, and ongoing outreach via email lists and social media to sustain customer relationships.
Learn how to strengthen customer retention by delivering timely, accurate, and channel-appropriate responses, and by implementing retention programs including discounts, personalized gifts, corporate sponsorships, and corporate social responsibility programs.
Identify and cultivate brand advocates to leverage word-of-mouth marketing, incentivizing loyal customers through loyalty and referral programs while integrating advocacy into a comprehensive CRM strategy.
While all businesses focus their efforts on excellent customer service it usually ends there. It is also important that the relationship built with the customer from the point of sale is sustained. The goal of your business should be to develop brand ambassadors and it starts with your regular customers! This course is designed for the leaner to understand and acknowledge their role in the development of a culture of Service. It is expected that the learner will have a clear understanding of their role in customer relationship and learn skills in handling difficult situations with ease so as to project a positive and professional image of the business to its customer.