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FROM A CORPORATE CRISIS TO AN IMAGE OPPORTUNITY
Rating: 4.5 out of 5(25 ratings)
283 students

FROM A CORPORATE CRISIS TO AN IMAGE OPPORTUNITY

A Crisis Prevention and Management Guide
Created byDr. Nadine Karam
Last updated 9/2022
English
English [Auto],

What you'll learn

  • Understand the different types and characteristics of crises
  • Analyze all aspects of a crisis
  • Develop appropriate plans and strategies to prevent and/or manage any possible crisis
  • Recognize the importance of Corporate Social Responsibility and good relations with the media and society on the image of the company particularly during a c
  • Learn how to communicate internally and externally in times of crises
  • Learn how to use the media for your advantage
  • Analyze the cultural, economic, and political, and societal implications and potential consequences of a crisis situation
  • Transform a crisis into a potential opportunity for the parties concerned

Course content

5 sections • 5 lectures • 1h 20m total length

  • Crisis Definition25:28

    Explore the definition of a crisis, its sudden and smoldering forms, and how crisis theory and intervention models inform corporate risk management and image recovery.

Requirements

  • No required skills or experience. The course tells you everything you need to know about the topic!!

Description

A crisis can threaten the existence of any company, yet, a Crisis Prevention and Management guide can help you prevent or respond quickly to any problem and turn it into an opportunity!


This program gives you a clearer idea about the different types of crises, their sources, and how to identify, prevent, manage, handle, and evaluate them. It will help you develop the skills to anticipate potential crises, set a suitable plan, and quickly locate appropriate solutions.


The highlight of the Crisis Prevention and Management program is that it prepares you: the boss, the manager, the crisis management team, the media personnel, the spokesperson, the regular employee, etc., to communicate or apply communication strategies throughout this process perfectly.


Preventing or responding directly to any problem is extremely vital, but the last part of this program shows you that evaluating the crisis and learning from this experience is as important as any other step in crisis management. Hence, you will learn how to mark the end of the issue, document how you responded to it, and assess and learn from this lesson.


Learning from this program will make you turn every minor issue to your advantage and will definitely, lead to an image boost.

Who this course is for:

  • Everyone who wants to know how to turn a crisis into an opportunity even if it really looks bad at the begining

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