Freemium Principles: Design F2P Games that Generate Revenue
What you'll learn
- How to efficiently measure Freemium products using Key Performance Indicators
- Gain an in depth understanding of the Freemium Business Model
- Market to new and current users
- Creating product catalogs that sell
- Learn how using data science in freemium design and development can increase retention, monetize users, and generate revenue
- Importance of LTV and how it can affect your product
- Using virality to generate in app revenue
- Generate Revenue from IAP
- The willingness to efficiently build an application using the proper schematics for success.
The most comprehensive course on how to Generate Revenue for any Mobile Game
Why this course is special
This course not only covers the basics of what Freemium is. But it also pushes the concept of making intellectual decisions on how to market and monetize your games.
There is no other course like this on the market. You will understand real fundamentals of Freemium and apply them by building analytics in the actual product design from the earliest stages of the development cycle. Since your product generate massive amount of data through interaction, we use that data to maximize conversion and boost user retention.
Since every minor change can drastically impact how user behavior reacts, we will look at how applying an MVP strategy and intuitive Dash-board Design to make sure any optimization required will lead to an increase in revenue.
We will also look at Virality and the huge impact it can have on how user's behave with the product. When it comes to promotions, hooks, or even emails, each viral strategy play a role in generating revenue and growing the user base. User acquisition is a giant asset to any freemium models growth and we look at the different way we can achieve our desired goals.
For every student that joins the course, they will be able to ask questions about their own products and how to go about developing them. I will be available to answer any and all questions for all of my students.
The Course Structure
The course is almost all video. It will take between 5 hours to complete. After you finish this course, you should be much stronger in understanding to to go about designing and developing your own applications from a data-driven design approach. You will understand the benefits of using metrics to make design decisions that are the most optimal outcome to generate revenue.
The course is structured into 8 main Sections.
Section 2: Introduction to Freemium as a Business Model
In this section, we get a universal understanding of what the term freemium is, and how it is applied today. We look at what made freemium possible in the mobile market. Also go into a brief description of all the main components that make up the freemium model. We look at Price Elasticity and how it applies to Freemium.
Section 3: Using Analytics in Freemium design
Here, we look at what analytics is as a whole. What analytics can do and who makes up the team that takes analyzing data. We also look at Big Data, a huge trend in the market at the moment. We then shift our focus to a the Minimum Viable Product strategy and effective it is with the freemium model. We see how a Data Driven Design compliments the MVP in analyzing and effectively implementing changes to generate revenue.
Section 4: Freemium Metrics
This is my favorite section and the largest one. Here we will look at how to properly design an First Time Flow (Tutorial) to not only get the user engaged right away, but also make it become a routine. We look at the Core Loop and how to create a solid one. As discussed previously we had MVP, in this section we are going to look at MVM(Minimum Viable Metrics) and how they are used to create cost effective decisions. We deep dive into Retention mechanics and metrics, how to Monetize our products to give us the largest ROI, What different strategies and ways we can increase user Engagement, and we take a small step at understanding Virality which we have a whole section on. After we learn all these core fundamentals, we them see how we can use these metrics to our advantage. What they numbers behind the words mean and what we can do with them to increase our revenue.
This is the most important section in the course in terms of theory as it sets the tone of what the whole courses depth is about
Section 5: Lifetime Customer Value
In this section, we take a look at what LTV(Lifetime Customer Value) is. We see how it relates to the freemium model and its usefulness towards understanding how our users are behaving. We look at different terms like the Ins/Outs of LTV, Discounting and more. What retention vs acquisition is and what is a better path to go through. How LTV relates with Marketing, Product Development, and Organizational Priority. These are key concepts that must be understand for long term forecasting of the product life cycle.
Section 6: Monetization
Here we look the Monetization curve and the impact it has on decision making for the product catalogue. We see how valuable Non-Paying Users are to the Freemium model and what kind of value they give. We then switch gears and look at monetization from marketing perspective. We see how Downstream marketing plays a key roles in freemium and metrics.. We see how we can re-engage pre existing users and measure how effective those marketing campaigns were in doing this strategy.
Section 7: Virality
Perhaps one of the most vital sections in the course, Virality plays a huge factor in making sure a product is successful. We will look at how to calculate virality, hot ti compound it and much more. We will see key factors of virality and retention, and how they both are intertwined. We look at viral networks and the different ways we can increase both viral invites and conversion rate to effectively generate more revenue.
Section 8: Growth
The final section of the course! After a product launches, it all about how to sustain the current flow and grow it to be more lucrative. this section takes a loot at how the development team can choose demographics effectively and when to do so. What Paid User Acquisition has for the value of growth, Advertisement exchange and the benefits it holds for a marketing team to effective showcase their campaigns. We then look at both Supply and Demand Side Platforms and what it means on both ends of the transaction.
What sort of apps do People usually make?
Game apps, puzzle apps, social apps, photo apps, and productivity apps.
Money back Guarantee
The course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed.
Certification of completion when finishing this course
When you complete 100% of the videos in this course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your expertise and that you have completed a certain number of hours of instruction in the course topic.
Who this course is for:
- Mobile App Developers
- Mobile Game Developers
- Game Designers
My name is Emilio Padulo and I am an Senior Tokenomics / Game Economist at Animoca Brands
Ever since I was young I have always been interested in creating games; whether it was inventing RPG games with my sister, creating huge Lego worlds with story-driven adventures or building Excel spreadsheets for Diablo. From childhood my path has always been clear - I would work in the video game industry one way or another.
During my adult years, I continued on this path and obtained two degrees, one in Marketing and another in Game and Level Design. In the course of my degrees, I delved into many theories heavy topics about Game Design & Development such as; the Freemium business model, gamification, analyzing KPIs for optimization, level design, color psychology - just to name a few.
There has been a lot of trial and error in my own personal approaches which are errors I want others to avoid hence why I've started creating these courses to help developers new to the industry to not make the same mistakes I, and many others have done.
I cannot wait to share all that I have learned with you so that you too can become a great game developer in no time. So start now, and take a look at some of the courses I offer. If you have any questions - feel free to reach out!