UX Freelancer’s Guide to Pricing, Estimating + Contracts
What you'll learn
- Everything freelance UXers or Designers need to know about self-promotion, pitching their ideas, writing killer proposals and simple (but ironclad) contracts.
- Marketing + promotion methods that ensure potential clients know you exist, know who you are and what you do + why it's worth their time to talk with you.
- Networking tips that actually work — for people who hate networking ;-)
- The six questions you should ask every person you meet at a networking event — and why they WORK.
- Joe's recipe for customized messages and promotional items that get the attention of targeted, prospective clients.
- Creating content for social media to extend your reach and prove your expertise
- The 8 laws Joe follows religiously when presenting or pitching a proposal to prospective clients
- The 5 components Joe uses in every proposal, and has used for each of his 23 years as a consultant.
- A live walk-through of one of Joe's actual proposals, explained step-by-step along the way.
- Why you should always work with a contract — and what needs to be in yours
- The 3 Rules Joe follows in every client contract situation — and why you should, too.
- A line-by-line walkthrough of the standard contract for services Joe has used for the last 20 years.
- A downloadable contract template you can customize for your own work!
- None, although to get value here, you should either be a freelancer or *want* to be. freelancer ;-)
I’ll cut to the chase: I created this course to answer the following six questions I am asked nearly every day by UX and Design freelancers of all stripes:
How much should I charge?
How do I estimate a project?
What’s the best way to promote myself to get clients?
How do I pitch and present to those clients to land the work?
What should be in my proposal?
What terms should be in my contract, and how do I create one that won’t scare them off?
Why am I asked so often? Because there are simply no good, useful, actionable answers to be found anywhere. Especially online, where articles and videos that promise to answer these questions actually do nothing of the sort. Instead, they give fuzzy, nebulous advice that freelancers can’t take and put to use.
I figured it was time to end all that, because anyone with enough courage to work for themselves deserves a whole lot better.
Working for yourself is hard enough without wasting time on empty promises and slick marketing-speak. So that is NOT what you’ll find here.
Instead, you’ll find practical, step-by-step advice that you can put to use right now — based on my 30 years as an independent Designer and UX consultant. I ran my own firm for 10 years and moved to consulting for the next 20, and to be honest, I made every mistake in the book. Sometimes twice. But as they saying goes, we learn best from our mistakes. And I personally believe that in any situation, either you win or you learn.
So what I’m going to give you here is everything I’ve learned along the way — principles and practices that I follow religiously and lean hard on. Techniques that are as responsible for my success as the value I give to clients when doing the work.
And you can ask me any and all questions you have along the way; I answer every single question and message I get, no exceptions.
If you’ve ever asked yourself any of the six questions above, or ever had a moment where you felt like “I don’t know what I should do here,” then this course is the answer you’ve been waiting for.
Let's get started.
Who this course is for:
- Freelance or self-employed UXers, Designers or consultants
- Anyone looking to become a freelancer or self-employed designer, User or consultant
Joe Natoli has launched five successful online courses with Udemy on the topics of User Experience (UX) and User Interface (UI) Design, with more than 300,000+ students enrolled to date across multiple platforms.
Joe has been preaching and practicing the gospel of User Experience (UX) to Fortune 100, 500 and Government organizations for three decades. That work includes commercial industry leaders like Facebook, Google, Kroll/Duff + Phelps, Broadridge, Conde Nast, Johns Hopkins, Mettler-Toledo, PHH Arval, SC Johnson and Wolters Kluwer, as well as government agencies like the National Science Foundation, National Institutes of Health, Dept. of Defense and the Dept. of Homeland Security.
Joe devotes half of his practice to writing, coaching, and speaking. From guiding students at the beginning of their careers to integrating UX into the work of seasoned veteran developers and designers, he is immensely passionate about the inherent power of UX and design.
The remaining half of Joe’s practice is dedicated to training Enterprise Design and Development teams, helping them integrate best practices in UX into their product development efforts. In addition, he does a limited number of UX Audit engagements to help organizations identify and overcome UX-related obstacles to product adoption.
Joe has been speaking publicly on the topics of User Experience (UX) and Design across the globe for 24 years, from global conferences like UX LIVE, HOW Design Live, SDD, DevWeek, and IxDA South America. He also makes it a point to spend time talking to students across the country at colleges and universities, in an effort to give back what others have so generously given him.
In addition, he has written numerous articles about the roles Design and UX play in business success for publications such as Fast Company, SmartCEO, The AIGA Journal, The Baltimore Business Journal and Business Monthly. His articles, advice and videos can be seen at his website, as well as across various social media platforms.