
Apply the Goldilocks principle to create productized freelance services by optimizing products, premiums, packages, and price. Learn to identify ideal clients, solve real problems, and price offerings for market segments.
Learn to attract clients with cold outreach by building a targeted lead list, personalizing emails, and relentless follow-ups. Emphasizes local markets, problem-centered messaging, and soft-close sales appointments.
Apply the local hero method by identifying high impact local organizations and sampling your services, free or discounted, to build immense goodwill, fuel word-of-mouth, and attract clients.
You've probably heard it 100 times...
"Freelancing is a feast/famine cycle". It's in virtually every article or video you'll read on "going freelance" -- regurgitated like dogma across the web. To my own shame, I'm sure I've even said it a time or two in my early days.
But, the truth is...
It doesn't HAVE to be. Instead what it really is... is a symptom of a deeper problem that most freelancers don't seem to realize they have. What is this problem, you ask? It's...
Relying WAY Too Heavily On a Single Method For Getting Clients
Inevitably, when you dig deeper what you find is most freelancers rely -- almost solely -- on one, maybe two, methods of getting clients.
Freelancing sites are a big culprit.
But also social media.
Blogging or YouTubing.
It's a Recipe For Disaster
Freelance sites change their rules. Google regularly "slaps" its search engine rankings. YouTube is all over the map as of late. Not to mention, the most effective methods I've used for getting clients in the last 17 years have either been 100% offline or completely untouchable by the tech giants that dominate the internet.
There are three methods I've never talked about that are responsible for about 80% of the clients I've got over the years. And all three are 100% "untouchable". The internet could die tomorrow and they wouldn't even notice.
In any case, the point here is simple...
You should use every method available to you. And, if you're smart, you'll use them in conjunction with one another to create multiple streams of clients into your business.
That's what smart freelancers do.
And, it's what I'm going to show you how to do in this course.