
Discover the essentials of freelance writing through 21 creative exercises, self-assessment, planning, and marketing your services to seize opportunities and shape your career.
Explore the power of visualization through an inspiration board to define your freelance writing goals, themes, and niche, using magazines or doodles to map rural, food, and conservation topics.
Create your freelance writing portfolio on WordPress.com, using free or low-cost options and portfolio themes. Build pages and posts in WP admin, upload work and testimonials to attract clients.
Learn to craft an inspirational post for your freelance writing portfolio by exploring empathy, ideal daily life, and rural living benefits, backed by research and vivid storytelling.
Create an insightful, thoroughly researched post that identifies a pressing client problem, presents a new practical solution, and uses a problem–past–new solution format to build rapport with your target audience.
Create a how-to or list post for your portfolio that shows analysis and practicality. Start with an empathetic problem, include a chronological checklist, and use a light tone.
Master strong, specific headlines to maximize your writing impact and fit your post. Use decision trees and long-form guides to engage readers and promote your work.
Cross post to your portfolio, tailor headlines and images for LinkedIn, Facebook, and Twitter, and create infographics or videos for Pinterest and YouTube, tracking results in a social diary.
Explore finding freelance writing clients through realistic online discussions on Reddit groups, face-to-face networking at events, and precise outreach using a cold email formula, with tools like Hunter.
Conduct a social media audit to prioritize freelance writing opportunities by assessing personal platform preferences, ranking outlets, and researching where clients engage using Pew data.
Boost your freelance writing impact by optimizing your LinkedIn profile, researching three writer role models, and testing titles to clarify who you help and how you help them.
Apply a 21-day LinkedIn posting challenge by sharing three post types: how-to, news or myth busting, and personal journey, aligned with client needs to grow connections.
Learn how Pinterest acts as a search engine with evergreen content, and audit its fit for you while creating appealing, shareable pins using vertical posts, square video, analytics, and infographics.
Discover how to use Instagram to showcase your freelance writing by building a strong theme, posting daily for a week, and leveraging visuals, bio links, and hashtags.
answer three critical questions: what are customers searching for, what keywords to favor, and how will we measure content success with Google Analytics.
Learn to craft targeted, value-driven newsletters that help freelance writers build relationships with specific client groups, using a simple three-section structure and engagement tools.
Basics on how to make instagram reels and tik tok videos, to save you time and effort.
Reflect on your freelance writing boot camp by comparing end results with initial measures of love, skill, and organization, then craft an action plan to develop skills, habits, and marketing.
If you're thinking of becoming a freelance writer, or need a boost to your existing freelance writing career, then this bootcamp is for you.
21 creative exercises which you can do over a three week period, or different timescale as your schedule requires, will give you inspiration for research, positioning and direction. You're welcome to send your exercises over to me for 1-2-1 feedback and encouragement, and if you're flagging, or unclear about something, then I will help.
This bootcamp is developed from coaching thousands of freelance writers, both online and in live workshops. It starts with self-assessment and goal setting, moves into your niche, vision and reality checking, helps you create a portfolio, and then looks at copywriting and seo skills, and social media marketing.
The course is created from an understanding that many freelance writers find marketing themselves a challenge, and that creative approaches to marketing can make it more appropriate to what you offer, easier to do and - crucially - more fun.