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Freelance Masterclass 101

Freelance Masterclass 101

Become a Freelance Copywriter
Created byDavida Shensky
Last updated 12/2020
English
English [Auto],

What you'll learn

  • how to become a freelance copywriter

Course content

1 section • 38 lectures • 2h 21m total length
  • Introduction4:33

    Discover how to become an expert copywriter, craft sales copy for ads, funnels, and websites, and build a home-based freelance business through Fiverr and remote opportunities.

  • Getting Started as a Copywriter3:14

    Discover how to start as a copywriter by mastering persuasive writing, showcasing benefits and features, building core skills, using free samples, and leveraging Fiverr with industry-specific ebooks.

  • Polished writing skills4:52

    Polish your freelance copywriting skills in this masterclass by avoiding cliches, practicing conciseness, painting vivid pictures, and proofreading for credibility.

  • Headline creation3:19

    Craft headlines that attract readers and boost return on investment by outlining the ad first, addressing product or problem in the headlines, and testing multiple headlines for the target audience.

  • Awareness of user experience3:33

    Craft an engaging user experience by describing products with reader-focused benefits and features, and measure value with net promoter score while tracking social mentions to attract freelance copywriting clients.

  • Specialization3:28

    Develop specialization by focusing on a specific industry and its niches, and write about what you know from finance or travel to attract targeted clients and magazines.

  • Marketing awareness4:02

    Identify your customer, industry, and niche to craft targeted marketing awareness and compelling copy. Listen before writing, be descriptive, use buzzwords, and tell shareable stories.

  • Skills Needed by a Copywriter3:15

    Build strong english, an eye for detail, and thorough research to craft credible articles and website copy. Stay curious, perform due diligence, and use hajra quotes from experts.

  • A Sense Of Adventure And Curiosity3:16

    Discover how curiosity drives research, detailed analysis, and audience insight to craft persuasive copy with strong headlines, body, and calls to action that sell products.

  • Stellar Research Skills3:43

    Develop standout copywriting by mastering research skills—conduct background, interview, and observational research, leveraging online tools like Google, Bing, Yahoo, and expert sources to inform compelling content.

  • The Ability To Create Something New, Even If It’s Old3:15

    Turn old information into fresh copy for today’s digital world through updated copywriting. Write at a fifth-grade level to ensure readability and customer-focused messaging across devices and ads.

  • An Understanding Of User Experience3:58

    Learn to write copy with a clear user experience by considering audience, readability, and structure; use headlines, subheadings, bullets, and hyperlinks to boost engagement and Google ranking.

  • Create Empathy, Even If You’re Not An Empathetic Person3:34

    Develop empathy in copywriting by showing you understand the reader's problem and what they need to decide. Point them to articles, research, and newsletters to follow you for trusted guidance.

  • Communicating With Your Prospect to Improve Conversion Rate3:30

    Master copywriting to convert prospects by addressing their pain points and offering a clear solution, then use compelling emails and autoresponders to boost open rates and sales.

  • Map Your Audience Personas3:11

    Map your audience personas through niche research, understand their language and needs, and state product benefits; craft persuasive copy across blogs, articles, and websites with testimonials for calls to action.

  • Leverage Persuasive Hacks3:38

    Leverage persuasive hacks to boost client responses by applying reciprocity, commitment and consistency, liking, authority, and social proof in outreach and copy.

  • Write Instant-Clarity Headlines4:12

    Craft instant-clarity headlines that hook readers, avoid spammy words, and use long-tail keywords to drive qualified leads by clearly signaling benefits for a specific audience.

  • Leverage the AIDA Strategy4:41

    Leverage the AIDA strategy to attract attention, spark interest, create desire, and drive action through storytelling and clear calls to action, tailored to your customer language.

  • Improve Click-Through Rates4:22

    Improve click-through rates by crafting targeted, specific advertising copy for banners, links, emails, and e-commerce pages that appeals to the right audience and boosts conversions, including mobile-friendly designs.

  • Making and Closing a Deal3:29

    Craft copy that shows you understand customers' problems and guides them through a sales funnel with an e-book and sales page that capture names and emails to close the deal.

  • The Ever Popular Call to Action3:47

    Learn seven techniques to craft a compelling call to action (CGA), by overpromising value, addressing objections, storytelling, sparking curiosity, and using social proof and urgency to convert readers.

  • Creating a Sense of Urgency3:00

    Discover copywriting techniques to create urgency using limited quantities, time-limited offers, and scarcity signals to drive immediate purchases in online and physical product contexts.

  • 5 tips for writing compelling copy3:08

    Master writing compelling copy by understanding your target audience, using emotional storytelling to convey your brand, highlighting quantifiable results, and spurring readers to take immediate action.

  • Don’t Forget a Guarantee4:08

    Understand how including a money-back guarantee, free trials, and warranties reduces buyer risk and boosts conversions by showing readers exact guarantees and benefits.

  • Be Persuasive from Start to Finish3:51

    Learn to craft persuasive copy from start to finish by presenting tangible, intangible, and commercial benefits, pair features with stories that reveal emotional attachment and prompt action.

  • Niches That Use Copywriters3:43

    Identify thriving niches that use copywriters, such as Christian, financial, and wellness markets, and research who pays for strong sales copy. Build reputation across platforms and websites to secure clients.

  • Break Into the Self-Improvement Market3:32

    Break into the self-improvement market by niching down, leveraging laws of attraction and positive thinking, and pursuing copywriting opportunities in self-help writing.

  • Fundraising – Selling Your Services to Non-Profit Companies4:06

    Learn to sell your freelance copywriting services to nonprofit organizations by crafting personalized fundraising letters that engage donors and clearly explain need and impact.

  • Health Copywriting– Working to Improve People’s Lives3:01

    Discover how health care copywriting improves lives by creating direct mail, newsletters, and online content for medical, alternative, Medicare and Medicaid audiences amid aging baby boomers and Covid-19.

  • Financial Services3:24

    Explore opportunities in the financial services industry, from insurance and investments to stocks and bonds, and learn to use social proof and digital marketing for outreach.

  • Christian Market – Writing for a Higher Purpose3:14

    Explore writing for a higher purpose in the Christian market by crafting copy for Christ-centered brands, megachurches, and faith-based companies.

  • Becoming a Freelance Copywriter4:24

    Become a freelance copywriter who writes contract-based copy for advertisements, websites, digital media, and printed marketing, building a client-focused business through time, research, and practice with WordPress.

  • Flexibility With Your Time3:14

    Discover five steps to start as a freelance copywriter, master persuasive writing that emphasizes benefits and features, and grow through samples, testimonials, Fiverr gigs, and niche ebooks.

  • Wear Whatever You Want When You Work3:25

    Dress to impress even when working from home to project a professional image, boost productivity, and reinforce a strong self-image that supports an entrepreneurial mindset for freelance copywriters.

  • Location4:33

    Work from anywhere, travel, and set up a home office to build visibility by posting on LinkedIn and Facebook and answering questions on Quora.

  • Your Own Boss4:14

    Become your own boss as a freelance copywriter by choosing when to work, what projects to take, and how much to earn, while mastering time management.

  • An unlimited income3:18

    Set your freelance income by deciding yearly goals and charging based on year, month, and hour, and build unlimited income through platforms and marketing tools.

  • Review of Course3:55

    Learn what a copywriter does, explore freelance opportunities across industries, and master self-employment by building online copy, websites, and marketing your services on freelancer platforms.

Requirements

  • Interest in improvingwriting skills

Description

Copywriter Duties & Responsibilities

A copywriter may not be in the spotlight or very glamorous, and it's rare for work to become a household phrase, but the role is an important one that makes a large impact on the image and reputation of a company or brand. The job duties of copywriters include task such as the following:

  • Write social media content: Copywriters must produce content that shows or reflects the client's brand or voice.

  • Collaborate: Copywriters work with many people from PR, marketing, and customer service.

  • Produce error-free content: Content must be high-quality and in adherence to the company's style guide.

  • Interpret creative direction: Adapt the points from a creative brief into the persuasive copy.

  • Manage multiple projects: Juggle multiple projects, typically with short deadlines.

STEP 1.) You gotta know WHAT copywriting is at the core:

Copywriting is essentially moving words around to sell better.

Let’s say I work for a company that has a webpage which gets 1 out of 500 visitors to buy something.

If I was a copywriter, I would figure out how to make 1 out of 100 of those people buy. This means 5x more sales from the SAME webpage!

A good copywriter will understand how to do this with their words, and also how to re-arrange pictures and buttons to get more sales.

A good copywriter is not just a writer. They are a keen studier of the human psychology behind purchase decisions!

STEP 2.) Understand WHY people hire copywriters:

Think of the huge amount of content a lot of companies have to put out.

A single insurance company will have to put out all this stuff:

  • Ads on TV

  • Ads on the internet

  • Ads on radio

  • Brochures for B2C sales

  • Brochures for B2B sales

  • Brochures for every different product

  • Forms to fill out

  • Forms to fill out for various different product lines

  • Google ads

  • Facebook ads

  • Update their Twitter

  • Update their Facebook page

  • Make content for their website

  • Make the content for their website about each different product

  • Make sure their content is converting

  • Make sure customers understand how to signup

  • Send customers packets explaining their policy

  • Have scripts for their sales people to follow

  • Have scripts for their customer support people to follow

  • Write press releases

Who this course is for:

  • People who want to get into advertising