Freelance Masterclass 101

Become a Freelance Copywriter

Created byDavida Shensky

Last updated 12/2020

English

What you'll learn

how to become a freelance copywriter

Course content

1 section • 38 lectures • 2h 21m total length

Introduction4:33
Getting Started as a Copywriter3:14
Polished writing skills4:52
Headline creation3:19
Awareness of user experience3:33
Specialization3:28
Marketing awareness4:02
Identify your customer, industry, and niche to craft targeted marketing awareness and compelling copy. Listen before writing, be descriptive, use buzzwords, and tell shareable stories.
Skills Needed by a Copywriter3:15
A Sense Of Adventure And Curiosity3:16
Stellar Research Skills3:43
The Ability To Create Something New, Even If It’s Old3:15
An Understanding Of User Experience3:58
Create Empathy, Even If You’re Not An Empathetic Person3:34
Communicating With Your Prospect to Improve Conversion Rate3:30
Map Your Audience Personas3:11
Leverage Persuasive Hacks3:38
Write Instant-Clarity Headlines4:12
Leverage the AIDA Strategy4:41
Leverage the AIDA strategy to attract attention, spark interest, create desire, and drive action through storytelling and clear calls to action, tailored to your customer language.
Improve Click-Through Rates4:22
Making and Closing a Deal3:29
The Ever Popular Call to Action3:47
Learn seven techniques to craft a compelling call to action (CGA), by overpromising value, addressing objections, storytelling, sparking curiosity, and using social proof and urgency to convert readers.
Creating a Sense of Urgency3:00
5 tips for writing compelling copy3:08
Don’t Forget a Guarantee4:08
Be Persuasive from Start to Finish3:51
Niches That Use Copywriters3:43
Break Into the Self-Improvement Market3:32
Break into the self-improvement market by niching down, leveraging laws of attraction and positive thinking, and pursuing copywriting opportunities in self-help writing.
Fundraising – Selling Your Services to Non-Profit Companies4:06
Health Copywriting– Working to Improve People’s Lives3:01
Discover how health care copywriting improves lives by creating direct mail, newsletters, and online content for medical, alternative, Medicare and Medicaid audiences amid aging baby boomers and Covid-19.
Financial Services3:24
Christian Market – Writing for a Higher Purpose3:14
Becoming a Freelance Copywriter4:24
Flexibility With Your Time3:14
Wear Whatever You Want When You Work3:25
Location4:33
Your Own Boss4:14
An unlimited income3:18
Review of Course3:55

Requirements

Interest in improvingwriting skills

Description

Copywriter Duties & Responsibilities

A copywriter may not be in the spotlight or very glamorous, and it's rare for work to become a household phrase, but the role is an important one that makes a large impact on the image and reputation of a company or brand. The job duties of copywriters include task such as the following:

Write social media content: Copywriters must produce content that shows or reflects the client's brand or voice.
Collaborate: Copywriters work with many people from PR, marketing, and customer service.
Produce error-free content: Content must be high-quality and in adherence to the company's style guide.
Interpret creative direction: Adapt the points from a creative brief into the persuasive copy.
Manage multiple projects: Juggle multiple projects, typically with short deadlines.

STEP 1.) You gotta know WHAT copywriting is at the core:

Copywriting is essentially moving words around to sell better.

Let’s say I work for a company that has a webpage which gets 1 out of 500 visitors to buy something.

If I was a copywriter, I would figure out how to make 1 out of 100 of those people buy. This means 5x more sales from the SAME webpage!

A good copywriter will understand how to do this with their words, and also how to re-arrange pictures and buttons to get more sales.

A good copywriter is not just a writer. They are a keen studier of the human psychology behind purchase decisions!

STEP 2.) Understand WHY people hire copywriters:

Think of the huge amount of content a lot of companies have to put out.

A single insurance company will have to put out all this stuff:

Ads on TV
Ads on the internet
Ads on radio
Brochures for B2C sales
Brochures for B2B sales
Brochures for every different product
Forms to fill out
Forms to fill out for various different product lines
Google ads
Facebook ads
Update their Twitter
Update their Facebook page
Make content for their website
Make the content for their website about each different product
Make sure their content is converting
Make sure customers understand how to signup
Send customers packets explaining their policy
Have scripts for their sales people to follow
Have scripts for their customer support people to follow
Write press releases

Who this course is for:

People who want to get into advertising