Freelance Foundation - Building Blocks for a Better Business

How can you communicate with customers if you haven't identified what problems you solve for them?

This video is a deep dive into your main offer. If you get this wrong, you're doomed from the start!

Right next to the question of what problem you solve for your customers is of course, who your customers are in the first place.

Targeting a specific group of customers and fine-tuning your offer for their needs -often called "niching down" - is a winning strategy for any business. Find out why in this video.

If you think branding is a concept best left to big players like Nike or Coca-Cola - you're wrong!

Even the smallest businesses can benefit from some simple brand strategy. Find out how in this video.

The internet is the most powerful tool ever created.

Its invention has changed communication, business, social interaction, everything!

We all use the internet every day for our business but many of us aren’t paying enough attention to the MVP of our online presence, our website.

So a potential customer has landed on your website. What's the first thing they should see?

If you don't grab their attention, they might be immediately leave. Find out what they need to see to stay on your page and consider your offer.

If your customers don't feel you understand their problems and have a fitting solution, there's nothing you can say to convince them to hire you.

How do you identify and speak to your customer's problems in a way they will resonate with? Find out in this video.

Your customers feel you understand their problem and like your offer but they may be confused as to how it all works.

With the 3-step process we discuss in this video, they'll have the clarity they need to reach out and hire you.

Anyone can say that they're the best solution for their customers but one thing you can't fake are glowing reviews from previous customers.

Social proof is perhaps the most powerful tool in your marketing toolkit. Learn more about how to win new customers with the words of others in this video.

What other content could be useful to your customers as they view your website and consider your services?

We've got a few examples that are sure to strengthen the attractiveness of your pitch and convert more visitors to customers over time.

**One thing I forgot to add to this example website is of course a portfolio section. Besides testimonials from happy customers, showing off the projects you've done (or customers you've done them for, if they are recognizable names) is another wonderful way to prove to your potential customers that you have experience and know what you're doing.

If you have previous projects, add them here. If you want to go into detail about those projects, do that on a separate page so you don't distract customers from your main sales pitch.**

One thing every website needs is a clear call to action (CTA).

What call to action will work best for your business and how should you present it to your customers? We've got the answers in this video.

One of the biggest challenges in the freelancing world is finding and attracting the right customers to your business.

Let's discuss where you can find customers, especially if you're just starting, and what strategies will bring you the most success.

Statistically, the best way to convert leads to customers online is through email.

Learn what makes email marketing so effective and how you can engage with your customers via email in a way that is comfortable for you and attractive to them.

Love it or hate it, social media is a powerful tool to get eyeballs on your business.

In this video, we explore what kind of content resonates with people on social media and how you can use these platforms to your advantage.

The concept of lead magnets is essential for capturing your audience's attention and enticing them to engage with your business.

In this video, we'll unravel the mystery behind lead magnets, explore various types, and provide you with actionable insights to create a compelling offer for your potential customers.

You'll meet many customers and potential customers over the years.

How do you keep organize and manage all those relationships in a way that benefits your business? Find out in this video.

There is one thing all freelancers can do that will have outsized effects on their businesses.

In this video, we discuss one of those things - the follow-up.

Acquiring new customers for your business is hard. So why not let your previous customers do it for you?

Find out how powerful referrals can be and how to make sure happy customers are telling their friends about your freelance business.

This may be the end of this course but it's only the beginning of your freelance journey!

We're not going to lie - freelancing is difficult. But the rewards that come from building and managing your own freelance business, even if it's only part-time, can far outweigh those of a normal 9-to-5 job.

No matter what your goals, we hope this course has provided you with valuable insights that will help you build a successful business.

P.S. Due to Udemy's policy on free courses being less than two hours of content, we had to cut the final two modules from this course.

• Systems & Structures

• Finances

The full course is available through the Full Scope Freelancer website so you can keep learning there!

Full Scope Freelancer is now simply "Full Scope" - a different name but with the same mission to help freelancers and small business owners access the tools they need to make their dreams come true! You can find Full Scope at fullscope.tools and reach out to the team directly for a special deal. Just mention you came from Udemy!